1
                  
 
 
PERVERSE PLEASURES: 
SPECTATORSHIP 
THE BLAIR WITCH PROJECT 
 
Tamiko Southcott Hayter 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A Research Report submitted to the Faculty of Humanity, 
University of the Witwatersrand, Johannesburg, in fulfilment 
of the requirements for the degree of Masters of Arts. 
 
Johannesburg, 2005 
 
 
 
 2
  
 
 
By drawing on contemporary scholarship that addresses spectatorship in the cinema generally, and in the 
horror genre specifically, I analyze the perverse pleasure afforded by The Blair Witch Project.  To do this 
I argue that pleasure in horror is afforded through the masochistic positioning of the viewer, especially in 
relation to psychoanalytic theories surrounding gender in spectator positioning. I also look at the way the 
film re-deploys conventions, both documentary conceptions of the ?real?, as well as generic expectations 
of horror, to activate the perverse pleasure of horror. 
 
 
 
 
 
The Blair Witch Project  Spectatorship  Psychoanalytic Film Theory 
Horror   Film Conventions  Gender 
Abjection       Monstrous Feminine    Masochism  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 3
  
 
Declaration 
 
I declare that this research essay is my own unaided work. It is submitted for the degree of 
Masters of Arts in the University of the Witwatersrand, Johannesburg. It has not been submitted 
before for any other degree or examination in any other university.  
 
 
 
 
___________________________ 
Tamiko Hayter 
 
 
_________ day of ______________ 2005. 
 
 
 
 
 
 
 
 
 
 
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To Mom & Dad, 
thank you for being there for me not only  
during the completion of my degree, 
but throughout my life. 
Your love and support will continue to help 
and sustain me throughout my life,  
and with it I know my dreams 
will always become reality. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 5
  
 
 
 
 
 
Acknowledgements  
 
My sincere thanks go to the University of the Witwatersrand for the financial aid given toward 
the completion of this degree, and especially the Wits School of the Arts for the invaluable 
teaching experience.  
 
Most importantly, my deepest gratitude to my supervisor, Nicole Ridgway without whose 
wisdom and encouragement I would never have been able to complete this research essay. Thank 
you also for the love of horror and knowledge that you have engendered in me. You will always 
remain an inspiration in my life. 
 
 
 
 
 
 
 
 
 
 6
 Contents: 
                   Page 
1 Title Page                   1 
2 Abstract             2 
3 Declaration              3 
4 Dedication             4 
5 Acknowledgements              5 
6  Contents              6 
7  Chapter 1: Introduction         7 
8 Chapter 1: The I/Eye of Horror - Spectatorship and Vision    15 
9 Chapter 2: Convention, Expectation and Subversion     37 
10 Chapter 3: The Witch, the Woods and the Woman: Femininity and   56 
 Monstrousness 
11  Chapter 4: Conclusion        75 
12 End Notes: 
  Introduction          81 
  Chapter 2          82 
  Chapter 3          84 
  Chapter 4          89  
  Conclusion          93 
13 References           94 
14 Bibliography and Filmography        97 
 
 
 
 
 
 
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Chapter 1: 
Introduction 
 
On October 21, 1994, three student filmmakers, Heather Donohue, Joshua Leonard, and Michael 
Williams, hiked into the Black Forest of Maryland to shoot a documentary film on a local legend called 
?Blair Witch? and were never seen or heard from again. A year later their footage was found. The  
Blair Witch Project is their legacy, documenting their final days and nights in the woods and the  
events that unfolded before their cameras.  
(The Blair Witch Project opening title card) 
 
 
In January 1999 the film The Blair Witch Project made its debut at the Sundance Film Festival in 
Park City, Utah and instantly became the darling of the festival. Although it did not win any 
awards, the film created a huge stir, playing to remarkably large audiences at midnight screenings. 
This low-budget film, written, directed, and edited by two Orlando University post-graduates, 
Eduardo Sanchez and Daniel Myrick, was subsequently snapped up by Artisan Entertainment in an 
all night bidding session for $1 million (www.cnn.com/showbiz/movies/9907/15/blairwitch). 
When the film was commercially released country-wide in August later that year, it generated 
massive hysteria and hype, the likes of which is seldom seen. Blair Witch currently holds the 
record for the biggest budget-to-box-office gross ratio: from an initial budget of $35 000, the film 
went onto make $240.5 million worldwide, thus the film made almost $7 000 for every dollar 
spent (Total Film, 2005:38). Not only did this independent film rival Hollywood ?blockbusters?, 
but it also captured the public?s imagination, instantly becoming part of popular culture, having 
now been praised, vilified or parodied countless times in films, literature and on the internet.1 The 
Blair Witch Project remains, undoubtedly, one of the most successful and debate-provoking horror 
films in recent years, and is even seen by one film reviewer, David Keyes as, ?a redefining 
moment in the horror genre, the first since The Exorcist that has generated enough courage to 
challenge what we regard as ?terrifying?? (www.rottentomatoes.com). What is of interest to this 
study is the question of how this film was able to achieve such an impact, especially since it lacked 
stars, special effects, or even a conventional narrative structure. How was this film able to touch 
such a nerve with filmgoers?  
 
 8
 The Blair Witch Project purports to be the footage of three film students, Heather Donohue, Joshua 
Leonard, and Michael Williams, found a year after their disappearance. The footage shows the 
students embarking on a senior thesis project to document the Maryland legend of the Blair Witch. 
Gradually their terror mounts as they become hopelessly lost, despite having a map and compass, 
and are disturbed at night by unnatural noises, such as children crying, and the appearance of 
strange stick figurines and piles of stones outside of their tent.  They try desperately to deny a 
supernatural presence, especially Heather, but are chased one night through the woods by 
something terrifying, something unseen by the audience. The next morning Joshua has 
disappeared, the only trace of him is a scrap of his shirt material with something which might be 
bloody teeth or fingers inside. The last night in the footage, Heather and Mike, cameras in hand, 
follow Joshua?s cries to a dark, dilapidated house that has bloody children?s handprints on the wall. 
Thereafter Mike?s camera goes blank and Heather, rushing down to him, is knocked over, and the 
screen goes blank. The film ends, leaving the audience in confusion, the monster unseen and the 
fate of the students, besides their disappearance, unknown.  
 
The legend of the Blair Witch, up to the student?s disappearance, tells the story of a spinster, Ellie 
Kedward, accused of witchcraft by the children of the town of Blair in the late 1780s. Ellie is 
banished into the woods in the cold of winter and left to die. The next year half of the town?s 
children vanish and the area is abandoned in terror for the next forty eight years, until the town of 
Burkittsville is founded on the site. In the year 1825 a young girl, Eileen Treacle, is pulled into the 
stream by a ghostly white hand as her parents picnic nearby. Her body is never recovered and for 
thirteen days afterwards the stream is clogged with oily bundles of sticks.  In 1886 an eight-year-
 old girl goes missing. The girl returns but one of the search parties does not; the bodies of the five 
men are found tied together at the arms and legs and completely disembowelled. The next time the 
legend is resurrected is in 1940 when a local hermit, Rustin Parr, is told by the voice of an old 
woman to kill seven children and is tried and hung for their murder. The last instalment is, of 
course, the mysterious disappearance of Heather, Josh and Mike. 
 
The Blair Witch Project itself imparts very little knowledge about the Blair Witch: instead the film 
should be seen as part of a multimedia platform that included an extensive website 
(www.blairwitch.com), a documentary, Curse of the Blair Witch (1999) and Blair Witch Project: A 
 9
 Dossier (Stern,1999).2 The website started generating attention about the students? disappearance 
months before the film?s release, and Curse of the Blair Witch was broadcast just before its 
opening: both elements generated great anticipation - an aspect I will be exploring as central to 
pleasure in horror films. However, these features were not just marketing embellishments, but an 
integral part of the viewing experience, deepening and fleshing-out the myth.  This was especially 
important as the film was presenting itself as ?reality? with the support of ?authentic? 
documentation; such as police reports, newspaper clippings and historical journal entries, as well 
as ?expert? testimony from scholars, policemen and family members. Part of the stir the film 
created was due to its blurring of the boundary between fiction and veracity, with very early 
audiences apparently unaware that it was a complete construction and that the students were actors 
who were alive and well. 
 
Bearing in mind its multi-media presentation and blurring of reality, what pleasure did the film 
itself offer audiences that could account for its popularity?  How could a film that is unpleasant, in 
that it contains disturbing imagery, and is about terrifying events, be pleasurable? Why do 
audiences go to films to be scared if film viewing is supposed to be a gratifying experience? What 
role could horror possible play? This is a question many theorists have grappled with; Yvonne 
Leffler (2000) traces two main arguments in the question of what function horror plays. The first 
argument is that horror provides a transcendent, sublime experience: ?anything that could arouse 
fear or wonder in the face of something strong and frightening? (Leffler, 2000:64), that allows the 
spectator to transcend boundaries by meeting something beyond the self. Lovecraft suggests that 
this ?cosmic fear? keeps the capacity for awe alive amongst our materialistic sophistication (as 
cited in Carroll, 1990:163). At a simpler level, as No?l Carroll posits: ?Being thrilled, even 
frightened (albeit aesthetically), it might be said, relieves the emotional blandness of something 
called modern life? (1990:167). Similarly, William Paul sees horror as ?festival art?, ?part of a 
modern carnival culture which allows us to abandon ourselves to a liberating expression of 
emotions? (as cited in Leffler, 2000:57). It has also been argued that horror, like gladiatorial 
combat and public executions, functions to enable the ?experience of seeing, and coping with 
seeing, something repugnant? (Leffler, 2000:57).  
 
 10
 The second argument surrounding horror?s role, according to Leffler, is, ?an encounter with taboo 
elements repressed within the ego? (Leffler, 2000:59). Charles Derry asserts that horror films are 
popular because they, like nightmares, ?speak to our subconscious and ? as do our dreams ? deal 
with issues that are often painful for us to deal with consciously and directly? (1987:162). Whilst 
No?l Carroll, drawing on the work of film theorist John Mack and psychoanalyst Ernest Jones?s 
analysis of dreams, suggests that horror may serve as wish-fulfilment; that it may gratify 
unconscious wishes and fantasies that revolve around deep-set human anxieties, such as: ?those 
involving destructive aggression, castration, separation and abandonment, devouring or being 
devoured, and fear regarding loss of identity and fusion with the mother? (1990:172). According to 
Carroll, all of these are infantile fantasies, traumas and anxieties repressed by the subject; fantasies 
that are unthinkable and forbidden, but re-visited aesthetically in horror films. Carol Clover also 
maintains that horror films deal with the ?engagement of repressed fears and desires and its re-
 enactment of the residual conflict surrounding those feelings? (1992:11).3 Robin Wood postulates 
that the true subject of horror is ?the struggle for recognition of all that our civilization represses or 
oppresses, its re-emergence dramatized, as in our nightmare, as an object of horror, a matter for 
terror, and the happy ending (when it exists) typically signifies the restoration of repression? 
(1986:75). He goes on to contend that the horror genre?s label as ?popular?, ?escapist?, ?pulp? or  
?low? by many critics means that films that are dismissed as innocuous by their detractors are able 
more directly to address repressed feelings than more highbrow films and can, therefore, be far 
more radical and fundamentally undermining than conscious social criticism. He writes: ?the most 
dangerous and subversive implications can disguise themselves and escape detection? (1986:78) 
and, thus, censorship. Annette Kuhn concurs that, ?under the cloak of fantasy, issues of actuality 
may be addressed more directly? (1990:16).  
 
The main question of this study, however, will be what pleasures The Blair Witch Project may be 
said to provide that could account for the film?s impact. This becomes important, as Tania 
Modleski (1986) points out, as pleasure itself is not necessarily ?innocent?. Modleski traces how 
pleasure has been denigrated, seen by various critics to be equated with ?popular entertainment?, as 
a means of controlling the ?masses? and reconciling them to the dominant ideology: ?The masses, 
it is said, are offered various forms of easy, false pleasure as a way of keeping them unaware of 
their own desperate vacuity? (Modleski, 1986:156).  Matei Calinescu suggests that this mass 
 11
 culture offers: ?an ideologically manipulated illusion of taste, ?that lures its audience to false 
complacency with the promise of equally false and insipid pleasures?? (as cited in Modleski, 
1986:158). Thus, as modernist critic Lionel Trilling maintains, ?high art had dedicated itself to an 
attack on pleasure? (as cited in Modleski, 1986:157) as pleasure is the province of mass art. 
However, Modleski argues that contemporary horror confounds this equation of pleasure with 
ideology; as a genre it is engaged in an assault on bourgeois culture itself. She asserts that, 
although popular, the horror genre is engaged in an adversarial relationship with contemporary 
culture and ideology: that it, ?is as apocalyptic and nihilistic, as hostile to meaning, form, pleasure 
and the specious good as many types of high art? (1986:162).4  
 
The question, for this study, then becomes: since The Blair Witch Project is undoubtedly popular, 
given its box office returns and attention received by popular media, what pleasure does The Blair 
Witch Project potentially offer the spectator, and is this pleasure merely reinforcing hegemonic 
thinking or does it perhaps offer a space for opposition, especially in regard to the formation of 
identity? To address this question, I will be drawing on post-structuralist psychoanalytic theory 
that regards film spectatorship as playing a part in structuring the unconscious processes of human 
subjectivity, and that film both reflects and structures psychic reality. If horror, as discussed 
previously, is a site for the exploration of repression, this is especially so of horror films, as the 
screen is seen by early psychoanalytic film theorists as, ?the site for the projection of our fantasies 
and desires, that is for our unconscious? (Hayward, 1996: 290). These theories will looked at in 
more depth in the next chapter as it examines the textual relations between the screen and the 
spectator to understand the unconscious operations at work in The Blair Witch Project. The 
importance of such an examination is clear in light of the feminist studies around film theory that 
have uncovered the ideological processes at work in film. As Molly Haskell, a leading feminist 
film theorist in the 1970s writes: ?film reflects society and vice versa and in doing so reflects the 
ideological construction of women? (as cited in Hayward, 1996:99). Feminist film theorists 
uncovered the unconscious mechanisms of patriarchy and the construction of gender bound up in 
film viewing. With these theories as a starting point, I will be examining in what way subjectivity, 
especially gendered subjectivity and spectator positioning, is encoded in The Blair Witch Project. 
As has been suggested by Susan Hayward, the film theorist acts as a dream analyst (1996:291), 
 12
 and this essay will analyze what Blair Witch, a ?dream? of popular culture, may tell us about 
ideology relating to potential aspects of subjectivity in the late 1990s.   
 
Questions of gender are important in studying spectatorship, even more so in the horror genre, 
which Carol Clover argues: ?speaks deeply and obsessively to male fears? (1992:61). It is a genre 
that specifically speaks to male fears of femininity. The horror genre itself, and especially the 
?slasher? sub-genre, on which Blair Witch draws heavily, has often been theorized as a distinctly 
male one that is underlined with sadism.5  At first glance this would seem to account for the 
pleasures available. Theorists such as Peter Hutchings have argued that the genre is sadistic and 
masculinized,  
addressing specifically male fears and anxieties. The pleasure of horror [?] involves the 
films compensation for feelings of inadequacy on the part of the male spectator, and this 
process is usually linked with the terrorization and/or killing of one or several female 
characters. (1993:84) 
This sadistic pleasure is rooted in the processes of positioning that allow the (male) spectator to 
identify with the monster or killer who torments his (female) victims. This is often done in 
?slasher? films through the convention of the I-camera, which Blair Witch activates (as shall be 
discussed), where the cinematic gaze is that of the killer; a handheld point-of-view shot that puts 
the audience in the sadistic position of the killer, exemplifying what Carol Clover calls the 
?assaultive gaze? (1992:212). She examines:  
the pleasure he [the male viewer] may take in the sadistic, voyeuristic side of horror - the 
pleasure he may take in watching, from some safe vantage or other, women screaming, 
crying, fleeing, cringing, and dying, or indeed the pleasure he may take in the thought of 
himself as the cause of their torment. (Clover, 1992:18) 
This type of gaze invites identification with punishment, particularly the punishment of women. 
Robin Wood notes that, ?women have always been the main focus of threat and assault in the 
horror film? (1987:81), where ?teenagers are punished for promiscuity and the women are 
punished for being women? (1987:80). The horror genre is often criticized for this sadism directed 
towards women, assuming that ?the male pleasure in horror arises from feelings of mastery and 
power that it induces in the male spectator? (Hutchings, 1993:85). Theorist Susan Hayward also 
writes: ?The psychological horror film and the massacre movies (also known as slasher movies) 
reveal, albeit in very different ways, a particularly vicious normalizing of misogyny? (1996:176). 
 
 13
 In this study I intend to investigate The Blair Witch Project to examine to what extent its central 
investment is in sadism, especially in a film that, in its blurring of the boundary between reality 
and fiction, has been compared with snuff films. One reviewer writes: ?in our personal opinion, 
it?s pretty sick to market this as the actual footage of three people actually being stalked and killed 
? I mean, honestly, go find yourself a snuff film or hang out in slaughterhouses if that?s what 
you?re into? (www.tbwp.freeservers.com/faq-html#). Another critic identifies the film as, 
?designed to eke every ounce of real misery from its cast? (Taylor, 1999). The question then 
becomes: what pleasure is potentially offered by Blair Witch, and is this pleasure limited to 
sadism? To address this question, this study draws on contemporary film theory to examine the 
gratification offered at the level of spectator-text relations and what subject positioning may be at 
work. I will be paying particular attention to the film?s deployment of the I-camera convention, 
arguably re-inventing it to possibly create new kinds of horror and pleasure. This essay also 
investigates how the I-camera, as used in the film, draws on the documentary, Cin?ma V?rit? 
tradition and how it subverts audience expectations, as well as what pleasure may be afforded by 
this. Lastly, as gender is so strongly foregrounded in both spectatorship and horror, I will explore 
the way that femininity is represented in the film and what potential pleasure this may offer. This 
is especially important as the monster is female. Robin Woods argues that the monster provides a 
site for the transgression of ideological norms, a discursive space where social taboos can be 
articulated. Most especially, he posits that the monster may signal contemporary ideological 
concerns. I will thus explore what concerns the Blair Witch be said to signal, and how they are tied 
up with gender (Woods as cited in Cowan, 1999). Tania Modleski, having identified horror as a 
space for opposition, as discussed previously, notes that whilst horror may be seen as politically 
subversive, it can also teach us about the limits of this position. She points out that whilst 
conventional pleasure is attacked by horror and high art, it is significant that it is usually 
personified as a female deity. She points out that woman is frequently associated with mass 
culture, with the ?feminization of American culture? (Anne Douglas as cited in Modleski, 
1986:163). She goes on to say that the attack on pleasure is carried through to horror, embodied in 
the attack on the woman: 
the female is attacked not only because, as has often been claimed, she embodies sexual 
pleasure, but also because she represents many aspects of the specious good. (Modleski, 
1986:163) 
Thus, whilst horror has the potential to be politically destabilizing at the level of gender 
 14
 politics, horror still tends to be extremely conventional. I will be examining to what extent  
Blair Witch provides new spaces for gendered subjectivity. If indeed the film may be  
regarded as a redefining moment of horror, does it also provide a space for the re-imagination 
of gender positioning?  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 15
 Chapter2: 
The I/Eye of Horror - Spectatorship and Vision 
 
?I?m scared to close my eyes ? I?m scared to open them?  
(Heather Donahue, The Blair Witch Project) 
 
With regards to the question of pleasure, The Blair Witch Project is first and foremost a visual 
medium, which brings with it the pleasures inherent in motion pictures. Thus, the question needs to 
be posed: what satisfaction is afforded the viewer by mainstream narrative cinema itself? In this 
chapter I will be examining Blair Witch, drawing on contemporary psychoanalytic film theory 
surrounding spectatorship and the desire to see, a pleasure that Blair Witch foregrounds. Through 
its visual style, the characters? direct address to the camera and conversation surrounding its 
presence throughout the film, the audience is constantly aware of their own complicity in seeing, 
highlighting one of the major preoccupations of the horror genre: that of vision and the eye. Carol 
Clover points out: ?Horror privileges eyes because, more crucially than any other kind of cinema, 
it is about eyes. More importantly, it is about eyes watching horror? (Clover, 1992:167). This 
foregrounding assertion corresponds with Bruce Kawin?s assertion that the problem of vision is a 
recurring theme in the horror genre, especially since the reliability and value of what is seen is 
linked to the possibility of threat, making vision urgent because it is connected to survival 
(1987:103). One need only think of Alfred Hitchcock?s Psycho, a classic example of the horror 
genre, that foregrounds the gaze and develops the theme of sight.1
  
Vision and spectatorship was taken up by film theory in the 1970s as theorists moved away from 
the limitations of structuralism and began to consider the spectator-screen relationship. By drawing 
on the work of Jacques Lacan, theorists sought to explain how cinema works at the level of the 
unconscious; satisfying the desire to look and providing visual pleasure through unconscious 
processes that involved the acquisition of sexual difference. Christian Metz draws from Lacan?s 
notion of the mirror phase in the development of subjectivity to sketch an analogy between the 
screen and the mirror. It is through the mirror phase, Lacan argues, that the subject leaves the 
Imaginary and enters the Symbolic realm, passing through the unconscious processes that are 
involved in the acquisition of sexual difference. Metz contends that film viewing is a regression to 
 16
 early infancy, repeating this process, providing pleasure and constructing the subject (Hayward, 
1996:290). However, whilst Metz?s theories, as well as those of Raymond Bellour and Leo 
Baudry2, broadened the framework for theoretical analysis around the question of vision, they soon 
came under fire from feminist critics.  
 
In 1975 Laura Mulvey wrote a groundbreaking article, ?Visual Pleasure and Narrative Cinema? 
(1992), which, at the time, became the most pervasive and influential theory about mainstream 
narrative cinema. Tania Modleski has even suggested that the article ?may be considered the 
founding document of psychoanalytic film theory? (1990:58). Mulvey challenged the theories of 
Metz, criticizing them as merely assuming a subject positioned as male, Mulvey sought to uncover 
the way in which the unconscious of patriarchy is bound up in film?s form; how pleasure in 
looking and ways of seeing are structured by the dominant, phallocentric ideology. Mulvey?s 
article draws on the theories of Sigmund Freud and Jacques Lacan to demonstrate that gender and 
sexual difference lie at the heart of film spectatorship and identification, examining ?the way film 
reflects, reveals and even plays on the straight, socially established interpretation of sexual 
difference which controls images, erotic ways of looking and spectacle? (1992:746).  
 
Mulvey examines a number of possible pleasures at work in cinema. The first is scopophilia, 
where looking itself, particularly in a controlling sense, is pleasurable.  Freud argues that 
scopophilia is a function of the sexual instincts and is associated with erotic looking: ?taking other 
people as objects, subjecting them to a controlling and curious gaze? (Mulvey, 1992:748). Freud 
initially attaches this to pre-genital auto-eroticism where the child is inquisitive about his/her body. 
This interest then becomes projected onto others as the child becomes curious about others and 
their private activities, wanting to see and know the personal and forbidden. This intermediate 
phase can continue into adult sexuality, developing into a perversion, voyeurism, where the 
subject?s sexual satisfaction comes from ?watching, in an active controlling sense, an objectified 
other? (Mulvey, 1992:748). Mulvey argues that scopophilia (pleasure in looking and voyeurism, 
pleasure in controlling the other through looking) is at work in mainstream film and its 
conventions. In the cinema the viewer is given a sense of omnipotence, separated from the screen, 
and from the other viewers, in the dark, looking into a private world that reproduces 
metaphorically the ?secret?, objectifying gaze of the voyeur. Mainstream film seldom draws 
 17
 attention to its production or to the viewer?s complicity in viewing the film, effacing the means of 
representation. Instead it aims to give the impression that it is ?a hermetically sealed world which 
unwinds magically, indifferent to the presence of the audience, producing for them a sense of 
separation and playing on their voyeuristic phantasy? (Mulvey, 1992:749).   
 
The second pleasure Mulvey explores is the pleasure and fascination of recognition and likeness, 
?scopophilia in its narcissistic aspect? (1992:749). She relates this to Jacques Lacan?s theory of the 
mirror phase in which the child?s first glimpse and recognition of himself in a mirror moves him 
away from the Imaginary and illusory unity with the mother, to a recognition of the difference 
from the mother and into an illusory identification with the self. This is a misrecognition at heart, 
since the child imagines the reflection to have more control, be more perfect than the child 
experiences his/her own body to be. Theorist Barbara Creed elaborates on this: ?the child perceives 
it?s own body as a unified whole in an image it receives from outside the self: Identity is an 
imaginary construct, formed in a state of alienation, grounded in misrecognition? (1993:29). 
Mulvey argues that it is this mirror phase, this formation of identity, which is alienated and 
?imaginary?, that allows the subject future identification with screen surrogates. Just as the child is 
able to identify with the child in the mirror, so the mechanisms are set in place for the spectator to 
identify with the figures on the screen. Mulvey suggests that this identification entails the 
temporary loss of the subject?s autonomy, but the structures of visual fascination are strong enough 
to allow this (1992:749).  
 
Mulvey identifies how these two seemingly contradictory processes, the separation of voyeurism 
and the merging of the ego through identification, work together, organized by phallocentrism and 
sexual difference. According to Mulvey, it is the women on screen who are submitted to this 
voyeuristic, controlling  gaze, especially as women have traditionally been constructed by 
patriarchy as ?to-be-looked-at?, displayed as passive sexual objects for the male gaze.3 These 
women function as both the erotic object for the spectator and erotic object for the male characters 
within the story.  Men, on the other hand, have conventionally been encoded as the active gazers 
and, as Mulvey points out, ?the male figure cannot bear the burden of sexual objectification. Man 
is reluctant to gaze at his exhibitionist like? (Mulvey, 1992:751). Hence, the male protagonist 
becomes the figure the male spectator identifies with; he is the bearer of the look. Through 
 18
 identification with the active, controlling screen surrogate and the spectator?s own voyeuristic 
gaze, the male spectator is able to achieve a pleasurable sense of control and omnipotence.  
 
A binary emerges in mainstream film viewing: female/passive and male/active, with voyeurism as 
a distinctly male pleasure. Several theorists have acknowledged this genderization of the cinema. 
Mary Ann Doane points out, ?The woman?s relation to the camera and the scopic regime is quite 
different from that of the male? (Doane, 1990:43). Linda Williams (1989) elucidates this point, 
tracing how some of the earliest moving images of human bodies already exhibited this binary of 
activity and passivity. She examines Eadweard Muybridge?s second pictorial study of human 
movements, Animal Locomotion, made in 1887, and notes that already there was a marked 
difference in the representation of men and women. Both genders were shown performing 
everyday tasks, but the women appearing in the films were invariably self-conscious in 
performance and had details added: some superfluous, like a handkerchief or cigarettes; others 
more marked, such as a narrative. Williams writes,  
the sexuality already culturally encoded in women?s bodies feeds into a new cinematic power 
exerted over her whole physical being. (Williams, 1989:39)    
However, Williams would argue that Mulvey assumes the desire for these visual pleasures is 
already embedded in the viewing subject. Williams instead argues that voyeurism is a result of 
film as a social apparatus which implants and normalizes these ways of seeing.  Film theorist 
Steven Shaviro agrees that this objectification of women?s bodies is not a result of phallocentrism: 
instead it may be understood ?not as a transcendental structure, but as a historically specific way of 
distributing gender roles and normalizing and regulating desire - that is a consequence of particular 
technologies of power, among which the mechanisms of cinema must be included? (Shaviro, 
1993:22). 
 
Mulvey goes on to further complicate the passive/active binary and specifically coded way of 
looking by demonstrating that women are not only objects of desire, of pleasurable looking, but 
also pose a deeper threat of unpleasure. According to Freudian theory, women stand as ?lack? in 
relation to patriarchy, as they lack the phallus. It is through the male child?s first glimpse of his 
mother?s genitals that he enters the symbolic realm, realizing the fact of sexual difference. This 
first glimpse is terrifying for the child, who, noticing the lack of genitals, fears the mother has been 
 19
 castrated and he, therefore, begins to fear his own castration. The image of woman is thus 
pleasurable, but also threatens to remind the male spectator of the possibility of castration. Mulvey 
writes that the woman: 
also connotes something that the look continually circles around but disavows: her lack of 
penis, implying a threat of castration and hence unpleasure. Ultimately the meaning of 
woman is sexual difference, the absence of penis as visually ascertainable, the material 
evidence on which is based the castration complex essential for the organization of entrance 
to the symbolic order and the law of the father. (Mulvey,1992:753) 
Therefore, Mulvey posits, this threat must be countered and she suggests two avenues of escape for 
the male spectator: investigation and punishment or fetishism.  Investigation and punishment 
centres around voyeurism and, according to Mulvey, has associations with sadism. Here the 
pleasure comes from investigating and demystifying the woman, watching her in an active, 
controlling way, ascertaining her guilt (associated with castration) and punishing her both visually 
and narratively, thus negating her threat. The second suggestion, fetishistic scopophilia, involves 
the disavowal of the castration by substituting a fetish object in its place and building up its beauty 
into something pleasurable in itself. Here an object becomes sexually appealing as it disavows the 
woman?s lack ?which the little boy once believed in and in which he still wants to believe? 
(Williams, 1989:40).  
 
Visual pleasure in mainstream film, according to Mulvey, is ordered by sexual difference, a 
difference that is not innate or historically contingent: instead spectatorship is a distinctly male 
pleasure centred on identification with the male protagonist and the voyeuristic and sadistic 
punishment of women. Thus, one must ask, to what extent does Blair Witch bear out these 
assumptions? To what extent is the pleasure in the film active and controlling, omnipotent, 
distanced from the action, assuming a masculine spectator? Does Blair Witch provide such 
sadistic, voyeuristic pleasure? Or are there other pleasures at stake for the spectator in watching the 
film? 
 
The horror genre has been criticized as being a predominantly male domain, especially since 
horror is seen as tied up with control and vision.  More than just judging and escaping threat, 
vision in horror is intimately tied to knowledge, with vision equalling knowledge and, ultimately, 
control. Vision and power are connected in horror, underlying the need to see and control. This 
control is pleasurable, as Robin Wood suggests, because: ?The drive to understand and by 
 20
 understanding to dominate experience must always represent one of the deepest human needs? 
(Wood, 1986:46).4 This conflation of sight and power further entrenches the active, sadistic male 
gaze, a gaze that has been literalized by a convention which Carol Clover terms the ?I-Camera?. 
This is the use of the shaky, handheld point-of-view shot which has come to connote the gaze of 
the killer. As Barbara Creed describes it, the slasher film is: ?marked by the recurrent use of the 
point-of-view or subjective shot taken from the shot of the killer. This is not followed by a typical 
reverse shot; the identity of the killer frequently remains unknown until the very end? (1993:125). 
The ?I-Camera? has become a convention that, as Fischer and Landy point out, involves the 
audience in a guessing game surrounding when and where the killer will strike (1987:88), 
becoming an entrenched part of audience expectation. 
 
The killer?s presence is not all that audiences have come to expect. The ?I-Camera? has also come 
to connote a vicious attack that will be witnessed from the killer?s point-of-view, which has 
become the audience?s point-of-view. Conventionally the shaky, handheld gaze will watch the next 
victim, building tension until the gaze leaps out, the camera rushing toward the victim as they turn 
in terror, looking directly into the camera. The camera will flail at them as a weapon comes down 
and bloodily kills them.  
 
Many theorists argue that it is through this subjective camera that we are allied with the killer and 
take pleasure in the sadistic enactment of this act. Leffler suggests that horror satisfies, ?audience 
craving for sensation by depicting crime, abnormal behaviour and extreme violence? (2000:57), 
whilst Dillard agrees that horror film?s ?open-eyed detailing of human taboos, murder and 
cannibalism has much to do with its success [?] offers a particularly vivid opportunity to commit 
the forbidden deed vicariously? (1987:15). Vera Dika criticizes the use of the ?I-camera? for not 
implicating the viewer in this violence. She argues that because the structure of identification in 
the stalker film allows the viewer to identify with the killer?s look, but not with his character, the 
viewer has no sense of the killer?s emotional or psychological motivations and the spectator is able 
to experience their violence without the intrusion of morality (1987:88).  
The spectator is allowed to participate in this kind of involvement, but, because of the 
structure of identification, is freed from sharing the emotional or moral implications of this 
act. The spectator?s moral identification is instead reserved for the heroine of the film. 
(Dika,1987:89) 
 21
 Thus it is suggested that the viewer is able to find pleasure in vicariously committing violence, but 
their own complicity is ignored as ?safeguarded? through ostensible identification with the heroine, 
and consequently the moral high ground. 
 
What is important to note, is that the ?I-camera?, besides being violent and sadistic, is also 
identified as being predominantly male. Clover refers to the ?I-camera? as ?a predatory, assaultive 
gaze [?] a phallic gaze? (1992:173). Clover says that it is clear that the ?I-camera? is gendered 
?male?, even though, she argues, the monsters/killers are themselves feminized. For example, the 
monster tends to be sexually dysfunctional, with the gaze becoming the phallic substitute for the 
lack of sexual power: ?men who cannot perform sexually, they stare and kill instead? (1992:186). 
Horror places this gaze as omnipotent, controlling and sadistic, being able to kill and maim 
vicariously, particularly women victims. 
Robert Ebert points out, the influence of the slasher film has led to an increasing use of the 
subjective camera to encourage the spectator to identify with the viewpoint of the anonymous 
killer which Ebert describes as a ?non-specific male killing force?. (as cited in Creed, 
1993:125) 
This takes voyeurism to the next level, Susan Sontag argues: ?that the act of photography is an act 
of power, aggression, predatoriness, and sexual voyeurism. ?To photograph people is to violate 
them ? to photograph someone is a sublimated murder ? The act of taking pictures is a 
semblance of rape?? (as cited in Clover, 1992:177). However, the ?I-Camera? intensifies this 
conception. Not only does the gaze have power over the object conceptually, committing symbolic 
murder and rape, the ?I-Camera? extends this gaze to a physical force that kills and violates the 
objectified victim.  
Horror movies are obsessively interested in the thought that the simple act of staring can 
terrify, maim or kill its object ? that a hard look and a hard penis (chainsaw, knife, power 
drill) amount to one and the same thing. (Clover, 1992:182) 
Horror is thus criticized as giving viewers pleasurable access to explicit taboo and violence in 
order that this desire be satiated. This is particularly true of violence against women, which would 
seem to bear out the idea that horror normalizes misogyny and that the pleasure of horror lies in 
sadistic, voyeuristic control.  
 
The Blair Witch Project would seem to activate the convention of the ?I-Camera? as it employs the 
shaky, hand-held camera style with the subjective point-of-view (although in the next chapter I 
will be examining the overlap between this convention and a documentary aesthetic). Does the fact 
 22
 that the gaze is not that of the killer, but of the victims, lessen the possibility for sadistic pleasure? 
I would argue that the audience is privy to the students? intimate moments, most especially to their 
terror and it is through this gaze that we watch them tormented and murdered, which has given rise 
to several critics likening the film to a ?snuff? movie.5 The question then remains, is sadism the 
only possible pleasure offered by the film? If this pleasure, as has been discussed, is a 
predominantly male one, what pleasure is available to the female spectator? 
 
The overlooking of the female spectator in the concept of the male gaze is something  that Mulvey 
herself sought to rectify later in her ?Afterthoughts on Visual Pleasure? (1989) in which she 
searches for a position for the female spectator besides merely masochistically identifying with the 
objectified, punished woman. She looks to Freud?s assertion that heterosexual femininity emerges 
from an active, phallic phase that is regarded as masculine. Freud argues that women have to 
repress this phallic phase in order to take up ?correct?, passive femininity, which he believes is 
difficult for women. Because women have already had to switch gender identification at this stage, 
Mulvey posits that later trans-gender identification, switching between the masculine and feminine 
positions, is thus ?second nature? to the female spectator. A spectator who, through the 
?masculine? gaze of the cinema and identification with the male protagonist, is able to find 
pleasure in rediscovering this repressed aspect of her sexual identity, identifying at the same time 
with both the masculine and feminine positions. However, this still assumes the overall 
?masculinization? of the spectator, with phallocentric mechanisms of seeing still assuming a male 
spectator. As Teresa de Lauretis writes, ?the female spectator is always caught up in a double 
desire, identifying at one and the same time not only with the passive (female) object, but with the 
active (usually male) subject? (Modleski, 1990:59).   
 
The idea of the fluidity of female spectator positioning has been criticised by theorist Jackie 
Stacey, amongst others, who says this relegation of women?s pleasure either to masochism or 
sadistic exercise of power on her own likeness leaves no space for subjectivity, and fails to account 
for the fact that it is still women?s desire which is punished and controlled.  Gender, in this 
conception, is understood to be a rigidly controlling dichotomy of masculine/feminine and 
active/passive that leaves no space for individual subjectivity and presumes gender identifications 
to be pre-determined. Theorist Tania Modleski agrees that the representation of women and desire 
 23
 in the cinema is more complicated than posited by Mulvey. Modleski writes, ?the experience of the 
female spectator is bound to be more complex than a simple passive identification with the female 
object of desire or a straightforward role-reversal ? a facile assumption of the transvestite?s garb? 
(1990:63). The alternative to this conception, Stacey suggests, is to examine how different viewer 
subjectivities, and therefore different responses brought to the text, interact to create pleasure. She 
draws on Mary Anne Doane?s argument that women?s pleasure is not based on fetishistic and 
voyeuristic drives to argue that ?identification and object choice may be shifting, contradictory, or 
precarious? (Stacey, 1990: 357).  
 
Doane?s argument is that whilst the voyeur needs to maintain a distance between himself and the 
image, between desire and object, this gap is negated for the female spectator since she is the 
image. For the woman viewer there is no castration to disavow and no phallus to represent through 
fetishism, no imagined ?lack? to control and punish through the voyeuristic gaze. 
This body so close, so excessive, prevents the woman from assuming a position similar to the 
man?s in relation to signifying system. For she is haunted by the loss of loss, the lack of that 
lack so essential for the realization of the ideal of semiotic systems. (Doane,1990:46) 
Therefore, according to Doane, women are positioned differently in relation to visual pleasure. 
They can either assume the ?masochism of over-identification? (1990:54), or instead take up a 
narcissistic position, becoming the object of their own desire.  This proposition opens up a space to 
challenge Mulvey?s theory, which, although it endeavoured to work against patriarchal structures, 
has since come to be seen as monolithic. Subsequent study has uncovered that Mulvey does not 
account for women?s pleasure outside mere ?masculinization? and still only offers marginality for 
women and the fixity of the male spectatorial position in return.  
 
Stacey maintains that theorists need to envision a model that ?displaces the notions of spectator 
positions produced by the text [and focus] on the gaps and contradictions within patriarchal 
signification, thus opening up crucial questions of resistance and diversity? (1990:369). To do this, 
she claims, theorists need to separate gender identification from sexuality in order to account for 
variations in spectator?s desire across a wide spectrum. For example, Mulvey?s conception of 
spectatorship makes no allowance for homosexual desire on the part of the spectator. Stacey goes 
on to say that instead of the rigid distinction between genders, and between desire and 
 24
 identification, held up by psychoanalysis, cinematic theory must find a paradigm that addresses an 
interplay of the aforesaid desire and identification.  
 
Feminist psychoanalytic film theory may begin to address what pleasures may be available to 
women watching The Blair Witch Project:  female pleasure might perhaps lie in homosexual desire 
or masochistic identification with the women being killed, or even a sadistic alignment with the 
killer.  Or, perhaps, all of these positions simultaneously. However, whilst the mobility of female 
positioning has been addressed, many theorists still assume the restriction of the male audience to 
a ?single, dominant position? (Modleski, 1990:66). Theorist Tania Modleski (1990) criticises this 
oversight and instead argues that men are not restricted to a sadistic position, but may also be 
feminine, passive and masochistic.  She contends that all spectators are capable of trans-gender 
identification, not just women, as Mulvey insists, and thus multiple identifications are open to men 
as well.  Modleski opens up the question of a ?feminine? vision of spectatorship in which the male 
spectator is placed in a masochistic, passive position. She draws on the theorist Kaja Silverman to 
argue that men identify not only with the powerful male characters, but, perhaps, also with the 
passive, victimized female characters too. This will be examined at length later in this study when 
I investigate the possible identification open to male spectators with Heather, the female 
protagonist, and how this has become a convention which Blair Witch manipulates. 
  
What is interesting about this argument for the mobility of male spectatorial positioning is the way 
it problematizes these theories and opens up new avenues of investigation for examining what 
make a film such as The Blair Witch Project pleasurable. It is this conception of the masochistic 
pleasures of spectatorship, for both men and women that I will further explore. As Linda Williams 
says, ?sadism ? and the related perversions of voyeurism and fetishization of woman as object ? 
may not be the whole ?story?? (1989: 205).  
 
Film theorist Steven Shaviro, instead of seeing film spectatorship as based on voyeurism and 
sadism, examines the possibility that the process of film viewing itself is masochistic at heart. 
Rejecting Lacanian and Freudian notions of ?lack?, ?phallus? and ?castration? that have underlined 
most film theory since Mulvey, Shaviro instead argues for a more passive positioning of the film 
viewer, whatever the gender. This is an interesting model because, by not applying the Oedipal 
 25
 drama, women are not automatically relegated to ?lack?, positioned outside the Symbolic. Jane 
Gaines writes:  
Terry Lovell sees the psychoanalytic notion of the subject as having ?deeply pessimistic? 
implications for women, because ?an account of sexed identity which locates the constitution 
of women in processes so massively concentrated in the first few years of life more or less 
completed with the resolution of the Oedipus complex, is to place women ? under a 
crippling burden of determination in an epoch of their lives in which they have the least 
possibility of control and change. (1990:79) 
Many critics have argued that such extensive reliance on psychoanalysis merely re-inscribes 
oppression and repression of women in society. As Linda Williams argues, ?Psychoanalysis itself 
should not be regarded as the key to understanding the cinematic apparatus; instead, like the 
camera itself, it should be seen simply as another later nineteenth century discourse of sexuality? 
(1989:46). Steven Shaviro heartily agrees with this standpoint, arguing that Mulvey, whilst trying 
to challenge phallocentric logic, ?ended up constructing an Oedipal, phallic paradigm of vision that 
is much more totalising and monolithic than anything the films she discusses are themselves able 
to articulate? (1993:12). Shaviro thus rejects Mulvey?s model of spectatorship, but works within 
Metz?s semiotic/psychoanalytic model to challenge theories of control and mastery.  
 
Shaviro argues that much of the purpose of film theory itself is to deny how visual forms affect 
and move the viewer, and that theory manifests ?a barely contained panic [?] It is as if there were 
something degrading and dangerous about giving way to images, and so easily falling under their 
power? (1993:14).   This panic, he says, comes from the fear and distrust of images that are 
vacuous and insubstantial, mere projections separated from their real situations. He posits that 
since Plato, the response to the projected image has been an almost hegemonic fear of its illusion. 
As Kaja Silverman says, ?Film theory has been haunted since its inception by the spectre of a loss 
or absence at the heart of cinematic production, a loss which both threatens and secures the 
viewing subject? (as cited in Shaviro, 1993:16). As Shaviro himself says: 
The image is not a symptom of lack, but an uncanny, excessive residue of being that subsists 
when all should be lacking. It is not the index of something that is missing, but the insistence 
of something that refuses to disappear. Images are banally self-evident and self-contained, 
but their superficiality and obviousness is also a strange blankness, a resistance to the closure 
of definition, or to any imposition of meaning. (1993:17) 
 
The fear of these images is compounded, Shaviro says, because, although absent, they still have 
?reality effects?, the ability to move us, emotionally and physically. One only has to listen to 
 26
 people talk about their film viewing experiences, ?It brought tears to my eyes?, ?It made me laugh 
until my sides hurt?, or in horror films that make audience members scream and jump 
involuntarily, to realise that these filmic images are able to affect us.  Film, Shaviro says, ?offers 
an immediacy and violence of sensation that powerfully engages the eye and the body of the 
spectator? (1993:26): we respond viscerally to these images. This is especially true of the horror 
genre, whose aim is often to ?scare the shit out of us?. ?Horror shares with pornography the 
frankly avowed goal of physically arousing the audience? (Shaviro, 1993:101). Peter Hutchings 
agrees: ?Horror cinema can be characterised by what it does to its audience, that is, by the way in 
which it works on the body of the spectator? (1993:85). Horror aims to thrill us, make us jump, 
scream, give us goose-bumps. William Paul suggests that the ?scare? horror tries to bring about 
?denotes a special kind of pleasure that derives from disruption, an abrupt challenge to the nervous 
system? (1994:6). Peter Hutchings writes: ?Many horror films are in fact marketed in terms of the 
physical sensations that they promise (or threaten) to induce in the spectator [?] Horror then can 
be understood as an experience of subjection, of having things done to you by particular films? 
(1993:86). Indeed, part of the extra-textual myth surrounding The Blair Witch Project itself are the 
reports of theatregoers who literally vomited during the film, ?Dizzy spells, queasiness, cold 
sweats and occasional vomiting have been part of the experience of seeing the film? (The Spike 
Report, 1999).6  Shaviro says that the concept of film viewing as controlling, sadistic and 
omnipotent is an attempt to deny the thrall and affect of images.  ?Film theory endeavours to 
subdue and regulate the visual, to destroy the power of images, or at least to restrain them within 
the bounds of linguistic discursivity and patriarchal law? (Shaviro, 1993:16).  
 
Instead of the controlling gaze, the spectator is ?assaulted by a flux of sensations [?] violently, 
viscerally affected? (1993:32) by these images. Whilst Mulvey posits the controlling distance of 
voyeurism, Shaviro argues that this distance is broken down, as the image is one that ?violently 
impinges on me, one that I can no longer regard, unaffected from a safe distance? (1993:46). For 
Shaviro, cinema viewing is the opposite of mastery. The viewer has no control: instead their own 
fascination, like a deer in headlights, holds them in thrall to these images that, whilst manifestly 
unreal, still affect and hold the viewer. Shaviro even likens the process of cinematic viewing to 
contagion, the ?infectious, visceral contact of images? (1993:53), or to ?a form of captivation [?] 
automation? (1993:49). He writes, ?I do not have the power over what I see [?] it is more that I 
 27
 am powerless not to see? (1993:48). Instead of mastery, the gaze is submissive. Theorist Carol 
Clover identifies a sense of passivity in even Christian Metz?s analysis of the process of vision as 
he talks about it being 
deposited within me [?] ?projected? on to my retina [?] arriving at last as our perception, 
which is now soft wax and no longer an emitting source [?] ?deposited? in the spectator?s  
perception. (Clover, 1992:208) 
This echoes the idea that instead of active, the gaze is radically passive, a soft wax that is soft and 
yielding, powerless against the images that are imprinted on it.  
 
Shaviro goes so far as to say that this vision itself is  ?the suffering of a violence perpetuated 
against the eye? (1993:51), where the gaze is disempowered, opening up a space of obscenity in 
which the viewer may even be forced to see ?that which is intolerable to see? (1993:55). It is not 
only the images that are assaultive, Kaja Silverman would argue, but the cinema itself. Similarly, 
Tania Modleski identifies the pain inherent in cinema in her discussion of Freud?s analysis of his 
grandson?s ?fort/da? game, in which the child has an object that he throws away from him. In so 
doing, giving up an object that gives him pleasure, he experiences unpleasure, which is countered 
when the object is restored to him. The child repeats this game of loss and recovery which, Freud 
says, illustrates how ?the individual learns to take pleasure in pain and loss? (Modleski, 1990:68). 
Similarly, Roy Schafer locates masochism, pleasure in pain, in the child?s fear of being abandoned 
by the mother: an abandonment which the child acts out in fantasies, in which the child 
?obsessively recreates the movement between concealment and revelation, disappearance and 
appearance, seduction and rejection? (as cited in Studlar, 1985:606). Silverman argues that the 
filmic image is similar to this masochistic process of loss and replacement, in which the image, 
which inspires fascination and pleasure, is violently torn away with each ?cut? of the edit. Just as 
the masochist takes pleasure in loss, so the viewer takes pleasure in the unpleasure of the loss of 
the image. Therefore, says Silverman, there is ?a constant fluctuation between the imaginary 
plenitude of the shot, and the loss of that plenitude through the agency of the cut? (as cited in 
Modleski, 1990:68). Thus, the process of tearing each shot away violently through the edit is also 
an ?assault against the eye?. Shaviro echoes this when he asserts that, ?the continual 
metamorphoses of sensation pre-empt, slip and slide beneath and threaten to dislodge all the 
comforts and stabilities of meaning? (1993:33), as the image constantly changes, unable to be 
arrested by the eye.  
 28
 Taking this passivity and violence against vision into account, Shaviro says a new approach to 
viewing is needed, one that does not emphasise sadism and separation, but, above all, masochism 
and abjection. As Shaviro say, cinema spectatorship is the opposite of mastery, ?it is rather a 
forced, ecstatic abjection before the image? (1993:51).7 Film spectatorship, according to Shaviro, 
does not reinforce the subject?s ego, satisfying a desire for ?unity and coherence? (Williams, 
1989:44) through identifying with an ego ideal and a sense of voyeuristic omnipotence. Instead, he 
imagines film as undermining the stability of the subject.  He argues that cinema takes the viewer 
into a place of passivity and uncertainty where the ego is under threat of being affected, swept 
away by the power the image has over the viewer. It, ?dissolves the contours of the ego and 
transgresses the requirements of coherence and closure? (Shaviro, 1993:54). Shaviro argues that it 
is in this abject space that pleasure in the cinema can be found, that the cinematic spectator is 
inspired by ?that very loss of control, that abjection, fragmentation and subversion of self-identity? 
(1993:60). He goes on to say that instead of identification and objectification, pleasure can be 
linked to the destruction of these very things, to the undermining of a subjective stability. 
I enjoy this sordid spectacle only at the price of being mimetically engulfed by it, 
uncontrollable, excitedly swept away. I find myself giving in to an insidious, hidden, deeply 
shameful passion for abject self-disintegration. (Shaviro, 1993:103) 
Shaviro is arguing for a positive reading of this abjection and masochism of the image, cinema as a 
space for the subject to encounter such abjection, a technology for ?intensifying and renewing 
experiences of passivity and abjection? (1993:65).  
 
This conception is an interesting one in our quest for understanding pleasure in The Blair Witch 
Project. By questioning sadistic, voyeuristic control and distance, Shaviro opens up more 
questions about the nature of pleasure in film. Not only does it reject gendered positioning through 
objectification and identifications, but it also questions film theory?s ?man-centred vision? by 
assuming all spectators to be passive. This will be an especially interesting consideration later in 
this chapter when I look at how Blair Witch positions the viewer through its camera style.  
 
Another theorist who questions the paradigm of voyeurism and sadism is Gaylyn Studlar (1985), 
whose conception of spectatorship further opens up questions of masochism, resonating well with 
Shaviro?s writings. Unlike Shaviro, Studlar doesn?t totally reject Freudian theory, but instead 
challenges the Oedipal model that is used in film theory. By focusing on spectatorship as being 
 29
 primarily based in the pleasures of the pre-oedipal, Studlar too avoids reducing women to ?lack?. 
She argues that focusing exclusively on the male controlling gaze has reduced the field of 
questions theorists have asked about film viewing, and she thus sets out to challenge this dominant 
model. Studlar draws on Gilles Deleuze?s ?Masochism: An Interpretation of Coldness and Cruelty? 
(1971) to argue that masochism is an important model for unlocking cinematic pleasure that has 
been largely ignored by film theory. 
 
According to Freud, masochism8 is a perversion; a designation that ?comprises all passive attitudes 
to the sexual life [?] in its most extreme form the gratification is connected with the suffering of 
physical or mental pain at the hands of the sexual object? (Freud, 1930:22). Freud regards this 
perversion as a continuation of sadism, the ?tendency to cause pain to the sexual object? (Freud, 
1930:93), which has become directed inwards, towards the self. According to Freud, masochism 
arises from the Oedipal drama when the child experiences guilt for sexually desiring his mother, 
fearing his father will punish him with castration.9 In order to avoid castration, placate the father 
and win his love, the child becomes passive. He fantasises about being beaten as punishment for 
his incestuous desire, but the beating itself becomes a substitute for that desire, lending the 
punishment ?libidinal excitation? (Studlar, 1985:606). For Freud, sadism and masochism are co-
 existent and inseparable from each other, with their contrasting passivity and activity reflecting the 
bases of sexual life. As theorist Peter Hutchings suggests, ?The correlation between the two terms 
of the pair is so close they cannot be studied in isolation either in their genesis or in any of their 
manifestations? (Hutchings, 1993:88). 
 
Gilles Deleuze, however, challenges the notion that sadism and masochism are co-existent. He 
regards the two as working on autonomous planes that might complement, but never rely on each 
other. Deleuze, instead of focusing on the Oedipal, phallic phase emphasized by Freud, 
concentrates his studies on the pre-genital period of the development of the subject?s sexual 
identity. He also disagrees with Freud in arguing that the mother, and not the father, is the primary 
figure in structuring masochism, and she is an authority in her own right. Deleuze posits that the 
mother is an ambivalent figure for the child during the oral period: she is both love object and 
controlling agent. Whilst unity with the mother is pleasurable and comforting for the child, the 
desire for this union, this fusion, also threatens the child?s own separate, stable subjectivity. Thus, 
 30
 ?the pleasure associated with the oral mother is joined in masochism with the need for pain? 
(Studlar, 1985:606), as the child fantasizes about the ultimate symbolic reunion with the mother?s 
body and re-infusion of the child?s narcissistic ego with the mother?s ideal ego. This fantasy, as the 
ultimate pleasure, would also mean the death of the child?s ego, and thus death of subjectivity: a 
death which is recognized as ?the fantasy solution to masochistic desire? (Studlar, 1985:606). 
 
According to Deleuze?s conception of masochism, the mother does not connote ?lack?, but instead 
fullness for the child, possessing the breast and the womb which the child fantasizes about 
returning to. She is not passive and subjected to sadistic control, but rather fulfils all symbolic 
functions: nurturer, love object, original environment and agent of control. Here identification is 
not with the controlling male figure, but with the mother as a figure of power.  The father in this 
theory is the one degraded as he fulfils none of these functions and even threatens to come between 
the mother and child. Whilst Freud sees this phase as important, in so much as it has to be 
overcome in the child?s development, Deleuze perceives this bond as having a major influence 
throughout the subject?s life.  
 
Gaylyn Studlar uses this analysis to argue that film viewing itself replicates this relationship and 
the primal gaze. Carol Clover identifies the masochism in cinema as coming from the primal gaze 
in which the child witnesses/imagines his/her parents engaged in sexual intercourse, possibly even 
witnessing the moment of his/her conception.10 This earliest, important gaze, is not active and 
controlling, but one in which the child is held captive, ?invaded? by adult sexuality (Clover, 
1992:207). The viewing subject regresses to this non-differentiated state of mother/child, placing 
the viewer in the position of the oral child who wants to be controlled (1985:607). The ?plenitude 
of the shot? (Modleski, 1990:68) is akin to what the child imagines as the plenitude of the womb.  
The spectator?s narcissistic, infantile omnipotence is like the infantile omnipotence of the 
masochist, who ultimately cannot control the active partner. Immobile, surrounded in 
darkness, the spectator becomes the passive receiving object who is also subject. The 
spectator must comprehend the images, but the images cannot be controlled. (Studlar, 
1985:613)  
Instead of active mastery and control, Studlar too stresses the passivity and powerlessness of the 
spectator?s position, a position where the spectator may imagine control over the images as in 
order to disavow ?the loss of ego autonomy over image formation? (Studlar, 1985:614). This 
 31
 reading of cinema as a regressive state of the undifferentiated ego is similar to that posited by 
Linda Williams as she quotes Baudry?s discussion of visual pleasure:  
Like dreams and hallucinations, cinema facilitates a temporary regression on the part of the 
viewing subject to a psychically earlier, pre-oedipal mode of merger in which the separation 
between body and the world is not well-defined and in which ?representations? ? whether 
conscious or of the film ? ?are taken as perception?. (1989:44) 
This temporary regression, says Williams, gives the spectator pleasure, satisfying the desire for 
unity and coherence. Studlar also locates the pleasure of cinema in masochistic unity that allows 
the spectator a pleasurable regression, to experience ?infantile forms of object cathexis and 
identification normally repressed? (1985:615),11 a pleasure in being able to experience the taboo, 
as well as being able to re-identify with the mother, a relationship that has to be repressed in the 
Symbolic order.  
 
Studlar posits that this notion of spectatorship is important as it re-connects the structure of 
scopophilia to its earliest manifestations, to when visual pleasure was first experienced, thus 
allowing us to truly understand cinematic pleasure. This masochistic paradigm is also important as 
it re-conceptualizes the positioning of women; they are not thought of as ?lack? in this conception, 
but instead as controlling and all-powerful. This theory not only re-positions the conception of 
women spectators, but allows for more fluid gender identifications across sexual difference. By 
allowing re-identification with the mother, this also allows ?gender mobility through 
identification? (Studlar, 1985:615) for male viewers as well. Whereas in most of the theories 
discussed the female position was mutable, but the male position fixed, this accounts for the male 
spectator being able to identify with female or feminized characters.  
 
Thus Studlar?s theory of spectatorship as a masochistic return to the oral phase is successful in its 
attempt to challenge the ?man-centred? conception of film theory, offering an alternative to the 
location of male pleasure in sadistic voyeurism and women?s pleasure in masochistic 
identification. Her hypothesis allows the mobility of gender identification and opening up the 
questions one might ask surrounding pleasure in cinema. However, Studlar?s work is not without 
complications.  
 
Tania Modleski (1990) points out, whilst placing sole emphasis on the female as the figure of male 
identification, Studlar fails to fully analyse what it means for gender politics that this identification is 
 32
 highly ambivalent, the mother ?a source of dread? (Studlar, 1985:610), and the mother/child 
relationship one that has to be repressed. The relationship with the oral mother itself is marked by 
extreme ambivalence and the female figure of identification replicates this; the female ?reflects the 
fantasy of the desiring infant who regards the mother as both sacred and profane, loving and 
rejecting? (Studlar, 1985:609). For whilst she is loved, she is also a threatening figure because she 
represents both attaining the ultimate desire, but also the threat of absorption and death. Thus, this 
figure is often associated with ?the ideal of coldness, solitude and death? (Studlar, 1985:609), and is 
the ?source of the deepest dread? (Studlar, 1985:610). This will become important in our next 
discussion when we begin to see how this oral mother has much in common with the archaic mother, 
the mother as ?ultimate abyss? and ultimate abjection. This is important because it could begin to 
help us understand, as Modleski writes, what the consequences of this ambivalence for the mother 
figure are for the representation of women might be. What does it mean when women are a source of 
dread and are equated with death?  
 
Studlar draws on Janine Chasseguet-Smirgel who has suggestion that the devaluation of women 
stems not from any imagined castration, but from a defensive response to this ambivalent stage, this 
dread and love for the mother figure: ?a pathological and defensive response to maternal power? 
(Studlar, 1985:610). It is important to note that whilst passivity and abjection may be a position for 
both genders to adopt in spectatorship, it is largely still only the women who are objectified and 
punished both narratively and through the gaze.  As Modleski points out, although the viewer may 
be regressing to an earlier, pre-oedipal stage, they have still passed through the Symbolic. Perhaps, 
she suggests, it is important to understand how the oedipal and pre-oedipal, and the sadistic and 
masochistic phases interrelate in male spectatorship to create pleasure. Modleski writes: 
By acknowledging the importance of denial in the male spectator?s response, we can take 
into account a crucial face ignored by the articles discussed ? the fact that the male finds it 
necessary to repress certain ?feminine? aspect of himself, and to project these exclusively 
onto the woman, who does the suffering for both of them. (1990:69) 
 
If The Blair Witch Project itself draws on this pre-Oedipal stage of masochism in positioning the 
viewer, it is important to question how this relates to the representation of women in the film, 
especially since the film centrally features a female monster, one who embodies the dread of 
women and abjection. In a later chapter I will be further examining gender in relation to horror to 
 33
 explore the consequences of masochism as pleasure. For although both Shaviro?s and Studlar?s 
arguments supporting masochism in cinema viewing strive to challenge the relegation of women to 
?lack?, their objectification and punishment, both raise questions about sadism directed towards 
women. Whilst Shaviro posits ?abjection before the image? for both genders, this fails to account 
for the equation of powerlessness with ?femaleness?. This is especially apt in the horror genre, 
which, Carol Clover points out, is still regarded as a ?feminine or feminising experience? (Clover, 
1992: 217). Studlar too tries to counter phallocentric conceptions of spectatorship by exploring a 
masochistic aesthetic, but in doing so fails to account for the dread of women inherent in this 
approach, where women are seen as ambivalent, a threatening power to which the spectator is in 
thrall.   
 
Although flawed, Studlar and Shaviro?s theories do begin to envisage a pleasure that not only takes 
female spectatorial desire into account, but also begins to re-imagine the male spectator as being 
positioned as voyeuristic and sadistic. Does The Blair Witch Project, a film critics have aligned 
with sadism, also perhaps offer masochistic pleasure? 
 
One way that Blair Witch may be said to align itself with masochism, is through its deployment of 
the ?I-Camera?. Although theorists such as Vera Dika may see the ?I-Camera? as embodying 
mastery and control, others have challenged this conception. Telotte, in his study of John 
Carpenter?s Halloween (1978), suggests that instead of a voyeuristic distance, the first person 
camera violates the viewer?s supposedly safe perspective by forcing them into a deeper sense of 
participation in the violence.  
By implicating his viewers in these terrors, therefore, by visually forcing them through a 
series of unsettling identifications, first as killer, then accomplice, and finally potential 
victim, Carpenter emphasizes the common human responsibility for and involvement in those 
grisly aspect of life from which we usually like to think ourselves safely removed. (Telotte, 
1987:120) 
Carol Clover, on the other hand criticizes the ?I-Camera? as being laughable, a convention that bears 
its own doom, especially in a genre where that gaze is eventually punished, where the look is turned 
back on the monster and it is defeated. She writes: ?it is an inexorable law of horror that this vision 
must be extinguished and its bearer be punished and incapacitated? (Clover, 1992:189). Thus, 
concludes Clover, instead of arousing fear and being predatory, as originally intended, a spectator 
versed in the conventions of horror will be reassured by the ?I-Camera? as it signals that the killer 
 34
 will be ultimately defeated.12 However, according to Clover, it is the gaze itself which she sees as the 
?I-Camera?s? ultimate failure, undercutting any mastery through the gaze: 
the ?view? of the first-person killer is typically cloudy, unsteady and punctuated by dizzying 
swish pans. Insofar as an unstable gaze suggests an unstable gazer, the credibility of the first-
 person killer-camera?s omnipotence is undermined from the outset. (1992:187) 
Clover has gone so far as to wonder why critics have taken the ?I-Camera? seriously, since it offers 
such limited vision and is so obviously insufficient and silly. In the case of The Blair Witch 
Project, I would argue that it is the very instability of vision which makes the film?s deployment of 
the ?I-Camera? such an effective reinvention of the convention. 
 
Horror itself, as has been discussed, is often about seeing, especially seeing violence and taboo in 
painstaking detail. Yvonne Leffler argues that horror satisfies ?audience craving for sensation by 
depicting crime, abnormal behaviour and extreme violence? (2000:37). However, while there may 
undoubtedly be pleasure in satisfying this craving, it is certainly not an easy pleasure. William Paul 
argues that there is a double impulse of both attraction and repulsion in seeing such taboo: ?Horror 
always invokes this kind of ambivalent feelings, showing us what we presumably don?t want to see 
? except we do and are even willing to pay for the pleasure? (1994:270). Horror itself is credited 
with being similar to gladiatorial combat and public executions, providing the audience with the 
experience of seeing, and coping with seeing, the repugnant and unpleasant (Leffler, 2000:57). 
 
Several other theorists note that instead of straightforward sadism, the witnessing of violence in 
horror films is far more complicated. Carol Clover contends that, ?the eye of horror works both 
ways. It may penetrate, but it is also penetrated? (1992:191). She argues that horror audiences are 
usually punished for their looking through both the narrative, which I will discuss in a later 
chapter, and the image itself. According to Clover, just as the audience may be invited to assault 
through the first-person camera, so they may also be assaulted by sudden flashes of light or violent 
movement, as well as by sudden, unforeseen images of violence (Clover, 1992:203). Similarly, 
Creed writes: 
the extreme moment of masochistic viewing seems to occur when the viewing subject, male 
and female, is forced to look away. The scene of horror is so terrifying, abject and 
confronting that the spectator cannot bear to look at all. Not even the look of the camera, 
which may have attempted to freeze the horrific image through fetishization or control it by 
maintaining a voyeuristic distance, is enough to entice the terrified viewer into snatching 
another glance. (Creed, 1993:154)  
 35
 These moments, Creed suggests, puts the viewing subject?s sense of unified self into crisis as they 
become too threatening or horrific. However, whilst the viewer, as Clover maintains, may ?take it 
in the eye? (1992:180), there is often still pleasure in being able to see and through seeing, control 
and quantify the threat, turning it into an object. 
 
I would argue that The Blair Witch Project?s effectiveness as a horror film comes not from 
punishing the audience?s need to see by gratifying this desire to a painful level, but by showing 
almost nothing at all. The film relies on the conception that sometimes effective horror relies on 
indirect suggestion, leaving the terror in the audience?s imagination. As William Paul contends:  
In other horror films, this visual reticence is often necessary as a way of keeping the horrible 
in horror. Full vision of the monster is often anticlimactic to the extent that the horrible 
requires obliqueness in order to defy our powers of conceptualization. The moment we can 
see it, we begin to find ways of categorizing it and, in doing so, render it an anodyne for 
anxiety. (1994:371) 
However, in Blair Witch, the power of suggestion, although it may be used to build the film to a 
climax, instead of even indirectly showing the audience the witch, shows nothing. In most 
conventional horrors some idea would be given of what is chasing the students, or what happens to 
them. Beyond something bloody in a bundle which the viewer battles to make out, there is no gore 
and definitely no monster. Indeed, it is the very instability and limitation of the ?I-Camera?, which 
Clover criticizes as being laughable, that makes Blair Witch so effective. The gaze of the camera is 
not only shaky and blurry, but also incredibly claustrophobic; the limiting vision intensified by the 
claustrophobia of the woods themselves.  
 
Ultimately the ?I-Camera? in Blair Witch foregrounds voyeurism, as Deneka MacDonald argues: 
?voyeurism is not just a product of the film being a film, it is inherent in the film itself? (2002:4), but 
foregrounds it in such a way that the voyeuristic desire of both the student and the audience are 
ultimately punished. The students are punished for wanting to see the Witch, hunted and murdered 
and the viewer is punished by wanting to see, but having this desire completely thwarted. Through 
the exclusive use of the handheld camera, the film limits the frame of what the spectator can see, 
placing them in a position of uncertainty. This is especially important in a genre such as horror, 
where seeing and knowing are so important. Instead of the predominantly sadistic control that much 
of psychoanalytic film theory would support, The Blair Witch Project seems to open up a far more 
masochistic positioning. As Shaviro suggests, viewing this film is the opposite of mastery: instead, it 
 36
 may even be seen to undermine the stability of the subject through, ?intensifying and renewing 
experiences of passivity and abjection? (1993:65). Thus, the film would seem to open up the 
possibility of new areas of subjectivity through enunciating pleasures that are based in masochism, 
in perversity and its celebration.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 37
 Chapter 3: 
Convention, Expectation and Subversion 
 
When examining the possible pleasures that The Blair Witch Project may afford its viewers, one 
must bear in mind that the film exists in context with others, particularly others that fall into the 
same genre.1 This becomes significant, as genre isn?t merely a way of classifying films but, more 
importantly: ?becomes part of a system that regulates desire, memory and expectation? (Neale as 
cited in Hayward, 1996:164). Genre is more than a recurring set of codes and conventions. It is 
intrinsic to the spectator-text relationship in the production of pleasure and meaning, especially 
through viewer expectation and hypothesis. As Andrew Tudor notes, ?The notion that someone 
utilizes a genre suggests something about audience response. It implies that any given film works 
in such-and-such a way because the audience has certain expectations of a genre? (1976:122). This 
is particularly central in a film such as The Blair Witch Project, which started generating 
anticipation months before the film?s release, using an extensive internet campaign and a 
?documentary? around the Blair Witch. The film accentuates expectation and overtly draws on 
documentary and horror conventions. I wish to examine to what extent genre and expectation, and 
the subversion of expectations, can be said to play a part in generating pleasure.  
 
Genres rely on both familiarity and innovation, working paradoxically to repeat formulas, but also 
shifting and modernizing conventions to keep audiences interested and active. I will argue that The 
Blair Witch Project has achieved such a shift in formula, re-inventing the horror genre through 
undercutting conventions and expectation.  I intend to demonstrate that the film doesn?t just deliver 
pleasurable innovation within the genre, but instead completely undermines this and destabilizes 
the viewer?s sense of control. Arguably, the most important way The Blair Witch Project subverts 
expectation is through the documentary conventions it activates. As has been discussed, the camera 
work of the film, on one level, can be said to re-deploy the ?I-camera? convention of horror: 
however the film, I will argue, also replicates the aesthetic conventions of Cin?ma V?rit?.  
 
 
 
 
 38
 The Cinema of Truth? 
 
Cin?ma V?rit? was part of a documentary movement in the 1950s that advocated creating 
documentary through observing life as it unfolded. It was most recognizable for its aesthetic style, 
a style which Blair Witch mimics. The V?rit? filmmakers followed their subjects without the 
benefit of set-up time or rehearsals, and the image would often go out of focus or become shaky, 
especially since setting up a tripod was often a luxury that the camera person did not have time for. 
This style became a conventional signifier for reality, testifying that ?they were there?. It also stood 
out because it contrasted heavily with the artificial, polished studio style of many fictional films 
during the 1950s. The filmmakers were ?unconcerned if their images were grainy and wobbly and 
occasionally went out of focus; in fact, these ?flaws? in themselves seemed to guarantee 
authenticity and thus became desirable, eventually developing into an aesthetic in their own right? 
(MacDonald & Cousins, 1996:250). Blair Witch also uses the hand-held aesthetic in which the 
image is often framed incorrectly or out of focus. The film is shot on location and uses a variety of 
film formats, including grainy black and white 16mm film mixed with low resolution video and 
digital footage. Overall, this is an aesthetic which is intrinsically connected to Cin?ma V?rit?.  One 
must now ask: what expectations are generated by the use of this documentary style and its 
conventions? 
 
Documentary itself is a genre that has been connected to representing truth and reality.2 Michael 
Renov notes the documentary is conceived as ?an historically privileged domain of truth? (Renov, 
1993:8), whilst Bill Nichols draws on William Sloane?s definition that ?The term documentary is 
used in its broadest sense to refer to films that posses truth and project reality? (as cited in Nichols, 
1981:173). When watching documentary, generally people expect real stories and situations, and 
this notion of authenticity distinguishes the genre from other fictional genres. Nichols also notes 
that it is the expectation of accuracy and realism which documentary filmmakers draw on to make 
meaning, an expectation which is often seen as an obligation: ?Documentary realism is not only a 
style but also a professional code, an ethic, a ritual? (Nichols, 1991:167). He sees documentary as 
a compact between text, producer, historical referent and viewer in which this code of veracity 
minimizes the audience?s resistance or hesitation to the film?s claims of transparency (Nichols, 
 39
 1991:165). He argues that this understanding and expectation, on the part of the spectator, is often 
based on previous knowledge of and, thus, ?trust? in the genre?s authenticity.  
 
Expectations of ?truth? and ?reality? are especially true of the Cin?ma V?rit? movement in that one of 
its central aims was to film and re-present actuality without influencing it in any way,3 mirroring 
reality without distortion or interpretation. Cin?ma V?rit? had, at its core, a commitment to ?truth? and 
to filming unmediated reality. Jean Rouch said, ?it would be better to call it cinema sincerity ? That 
is, you ask the audience to have confidence in the evidence, to say to the audience ?This is what I 
saw. I didn?t fake it? (as cited in Minh-ha, 1993:95).4 In time, the aesthetic of V?rit? came to be 
associated with these same aims of presenting ?truth?. This mobile, ?flawed? camerawork became 
?some short-hand claim to authenticity? (Francke, 1996:341).5 Stella Bruzzi notes that there is ?an 
inverse relationship between style and authenticity: the less polished the film the more credible it will 
be found? (2000:2). 
 
The Blair Witch Project consciously draws on this association of the V?rit? style and ?truth?. 
Producers Greg Hale and Robin Cowie, in discussing the relationship between The Blair Witch 
Project and Cin?ma V?rit? say, ?It?s like a language that you inherit. It?s a kind of language that is 
there? (Greg Hale, Defining the Moment, 1999). Greg Hale says:  
It?s a whole history of cinema that led up to and made Blair possible. [?] I mean, people 
now shoot Cin?ma V?rit? and watch Cin?ma V?rit? for every special family event they do 
and you get used to that aesthetic. That shaky, don?t see everything, sometimes framed up 
wrong, means reality. (Defining the Moment, 1999) 
Through its hand-held style, Blair Witch self-reflexively draws attention to the camera and the 
process of filming itself, a phenomenon heightened by the characters directly addressing the 
camera or discussing its presence in conversation. The irony is that usually, as Sonya Michel 
points out, ?self-reflexive films continually interrogate themselves and undermine the grounds of 
their own credibility. By exposing their condition of production, such films demystify their origins 
and point to the filmmaker?s role in the production of meaning? (1990:239). However, instead of 
destroying the illusion of the reality of the diegetic space and narrative, it is through the self-
 reflexivity of Blair Witch that ?authenticity? and ?reality? is implied all the more.  As one Internet 
reviewer, Harry Knowles, wrote:  
The film is incredibly amateur. Every mistake that you would make the first time out with the 
camera. Shoddy camera work, erratic and terrible sound. Locked down shots and hand-held. 
 40
 No nice and smooth pans. Not a lot of B-roll. But you know what. That?s what this is. It felt 
like a home video. As if I was watching somebody else?s moments. (www.aint-it-cool-
 news.com)  
 
Everything in this production was geared toward giving the impression of realism; on set the crew 
reportedly adopted a ?boot camp? approach. The actors, the three students, were given cameras, 
supplies and film stock and sent into the forest with a vague idea of the plot, but no specific details. 
They filmed the footage themselves, footage which was picked up at a drop point later and then 
viewed by the directing team to make plans for the next day?s shoot. The dialogue was entirely 
unrehearsed, the actors merely reacting to stimuli that the producers would strategically place and 
perform, giving, what the DVD production notes call, ?a raw, emotional texture?. Producer Greg 
Hale reports going so far as to use army training techniques, wearing the actors down mentally and 
physically in order to short-circuit their logical thinking and heighten their realistic portrayal. He 
observes that, ?The result shows their fear as primal? (DVD Production Notes, 1999).  
 
Besides the use of Cin?ma V?rit? conventions within the film itself, the Producers also drew on 
documentary conventions in their publicity. This included a documentary, The Curse of the Blair 
Witch (1999), which was aired on prime time television before the film was released, a website 
(www.blairwitch.com) and a Dossier (Stern, 1999). All of these were supported by ?archival? 
documents, old letters and news clippings, as well as testimony from ?reliable? and ?respectable? 
sources, such as professors, detectives and the Burkitsville Sheriff; all of which was fabricated. 
 
It is through the re-deployment of these conventions that The Blair Witch Project, a fiction, 
presents itself as ?fact?, thus blurring the line between fiction and reality and undermining viewer 
expectations of the documentary genre.  As Nichols writes, ?our perception of the real is 
constructed for us by codes and conventions [?] the conventions of documentary themselves 
guarantee the authenticity of that to which they refer? (1993:179). Blair Witch is precisely drawing 
on this perception of the real generated by V?rit? conventions. What relationship does the 
undermining of this perception have to pleasure in the film?6
  
Blair Witch may, conceivably, be drawing attention to the complicity between text, producer and 
viewer within spectatorship itself. Mainstream Hollywood narratives seldom overtly challenge the 
 41
 logic of the diegetic world or draw excessive attention to their construction. Instead, most films are 
like games: viewers know they are fictitious from the outset, but agree to suspend disbelief in order 
to engage emotionally with the narrative.  Conventions are part of the agreed rules of this game. 
No?l Carroll argues that there is a sense of willing participation, a sense of a pact between 
filmmaker and viewer: ?for the purpose of sustaining our pretence, we do not say it is pretence; 
that would undercut the game? (Carroll, 1990:73).7  I would contend that it is precisely this pact 
that Blair Witch challenges, in a way similar to the ?cock and bull? story Carroll uses to elaborate 
his point: this is a story told to involve the listener emotionally, especially with pity or fear, but a 
story that the listener eventually discovers was untrue. When the listener is originally told the story 
and believes its veracity, he/she responds sympathetically. However, when they find they have 
been deceived, they no longer respond in the same way, instead resentment or embarrassment 
arises. Similarly, Blair Witch, perhaps, draws pity and fear from its audience when it presents itself 
as reality, only to have the audience discover its falsehood, leaving them with resentment and 
embarrassment, undermining the pleasure they might have taken in the film up to that point. 
Furthermore, Blair Witch might then be said to expose this pretence and draw attention to 
spectatorship itself. Of course this point would have only applied to viewers who had not been 
?warned? by other viewers of the film?s falsity.  
 
More important still than undermining the relationship between producer, text and viewer, is the 
potential of the film, through the use of documentary conventions associated with ?reality? and 
?truth?, to destabilize the border between fiction and reality.8 This blurring may be central to un-
 pleasure, or perverse pleasure, in the film. This is borne out by horror theorists No?l Carroll (1990) 
and Yvonne Leffler (2000) who argue that our enjoyment of the horror genre itself is grounded in 
the secure knowledge that it is fictional, a knowledge which Blair Witch seeks to undermine.  
 
Here lies a paradox: if pleasure in horror is dependent on a pre-knowledge of the monster?s 
fabrication, how can audiences be frightened of something that does not exist? Carroll sets out to 
address this question using analytic philosophy and film theory. He speculates that the emotion we 
feel whilst watching a horror film is not the same as that we would feel should the situation be real. 
It is not ?genuine? fear but ?fictional or pretend fear? (Carroll, 1990:70); an emotion he terms ?art-
 horror? and sees as one of the identifying emotional responses of the audience to horror. Instead of 
 42
 genuine fear, he says, the audience member is reassured that it is fiction and willingly agrees to 
suspend disbelief in order to become emotionally involved in the narrative.9 They can therefore 
empathically rehearse these emotions, ?to prepare oneself emotionally for the possibility of future 
situations by providing practice in responding to fictional ones? (Carroll, 1990:72). Carroll draws 
on Kendall Walton?s argument that a contradiction exists at the heart of horror spectatorship: in 
order to experience the thrill and the pleasure, the audience must believe the character is in danger, 
but simultaneously they must know that it does not exist in order to mobilize the correct feelings of 
?art-horror?, so that they experience pleasurable ?pretend fear? and not real fear, which may be 
unpleasurable.10 Indeed, Carroll says ?A very condition of there being an institution of fiction from 
which we derive entertainment and pleasure is that we know that the person and events are not 
actual? (1990:64).11  
 
Yvonne Leffler agrees with this assertion that fiction is central to our enjoyment of the genre and 
that this feeling is ?fictional fear?. Like Carroll, she argues that our response in horror films differs 
to those that would occur in reality. Leffler posits that this is because we are aware that it is a 
fiction and are thus able to maintain a ?safe distance? from the threat, consciously adopting a 
spectator position: ?Our aesthetic pre-comprehension thus functions as a psychological buffer, in 
the sense that we can reduce our sense of involvement by reminding ourselves that what is 
engrossing our thoughts and feelings is not real, merely simulated? (Leffler, 2000:262). Leffler 
suggests that the pleasure in horror lies in its providing an emotional experience that is sufficiently 
intense to make the viewer forget themselves and their daily lives, but also regulating this 
experience through the reassurance the text is fiction and that they are in control of the situation. 
As an audience we can abandon ourselves, and ?give free rein to our emotions within the given 
constraints and without any expectation of intervening in the plot ourselves or being exposed to 
actions taking place in the fictional world? (Leffler, 2000:255). As William Paul writes, horror is 
?an indulgence that takes place within a safe environment which permits us to acquiesce without 
fear of consequences? (1994:67). Leffler contends that through a symbolic and aestheticised 
encounter with fright, this unpleasant emotion is transformed into an enjoyable fictional feeling. 
She concludes: ?The basis of the sensation of enjoyable fictional fear and fictional horror, and 
what distinguishes it from real-life fear and horror, is above all the audience?s assumption that it is 
relating to fiction? (Leffler, 2000:260).  
 43
 If the knowledge that a horror film is fiction is central to a spectator?s ability to distance 
him/herself and derive enjoyment from the safety of ?art-horror?, then this is the pleasure that The 
Blair Witch Project attempts to undermine. By using conventions that exploit (mis)conceptions 
surrounding documentary as a privileged domain of truth, the film subverts the audience?s sense of 
security and distance. The suggestion is that the audience, thinking Blair Witch to be real, cannot 
mobilize the correct feelings of ?art-horror? and negates the ?enjoyable combination of proximity 
and distance, an emotional adventure in circumstances of physical safety? (Leffler, 2000:264). 
Instead the film might be said to deny a ?safe distance? for aestheticised horror and instead open up 
a space of confusion and ambiguity. Steven Shaviro (1993) would argue that this distance is 
already negated by the images themselves, but, by blurring the boundary between fiction and 
reality, Blair Witch further undermines any sense the viewer might expect to experience of being 
active, in control and separated. With the blurring of this border the audience is delivered into a 
space of powerlessness and uncertainty, a state far more aligned with masochism than sadism. If 
thought of as reality, the film can no longer be something that is safely left behind in the theatre, 
instead it worries and disquiets even after the film is over. Yvonne Leffler suggests there is a trend 
in horror, ?bringing the horror genre itself closer to other more realistic genres centered on 
criminality and crime solving? (Leffler, 2000:55), and The Blair Witch Project pushes this trend to 
its limits, and beyond. 
 
Another impact that Blair Witch?s use of documentary conventions and expectations might have 
relates to questions of violence and reality. If horror is necessarily centered around violence as, 
Gregory Waller (1987) suggests, then what is the effect on the viewer when this violence is no 
longer aestheticised, no longer cushioned by the knowledge that it is fictional? Linda Williams 
(1989) discusses how belief, fiction and violence interact in sadomasochistic pornography. She 
asks: if violence appears to be genuinely inflicted, then how do these films ask us to respond? To 
what extent is the audience asked to take sadistic pleasure in the real suffering of others? This 
question becomes central in The Blair Witch Project. Although we never see any overt violence in 
the film, it is inferred. If the audience is under the impression that it is a realistic representation, do 
they still vicariously enjoy breaking the social taboo against this kind of brutality? Does it in fact 
correspond to the pleasure some would take in a ?snuff film?, a pornographic film in which 
someone is killed, a film type that Blair Witch has often been compared to? Is it this kind of 
 44
 sadistic pleasure in violence that is invoked, or is it rather an uncomfortable experience for the 
viewer whose sense of boundaries are violated as they are forced to watch images that, without the 
comfort of the distance of fiction, are disturbing? Thus the blurring of the lines between fiction and 
reality would seem to allow the possibility of sadistic and masochistic responses to the film, 
perhaps even both. 
 
Horror & Expectation 
 
Besides the documentary genre, The Blair Witch Project also clearly bears the iconography of the 
typical ?slasher?12: it has teenage victims, a killer who stalks and kills them and a ?Terrible Place? 
(Clover, 1992), namely the forest and the Witch?s house.13 These elements, amongst others, mark 
the film as clearly part of the horror film tradition: a tradition that, over the years, has built up 
definite expectations among audiences. 
 
Numerous theorists have noted how prevalent generic codes and conventions are in horror. Carol 
Clover writes: ?A strong prima facie case could be made for horror?s being, intentionally or 
unintentionally, the most self-reflexive of cinematic genres [?] horror talks about itself? 
(1992:168). Thus, horror-literate audiences are well-versed in the conventions and are usually able 
to speculate what is going to happen in the film. The question then becomes, with this pre-
 knowledge, why do audiences still go to view these films, and when they do, why do they still 
jump in their seats if they know what is coming? Linda Badley writes, 
Modern horror has a ?violent awareness? of its saturation as a genre, as Philip Brody says. It 
?knows that you know what is about to happen; and it knows that you know it knows you 
know. And none of it means a thing, as the cheapest trick will still tense your muscles, 
quicken your heart and jangle your nerves?. When the pleasure of the text is horror, only the 
phenomenal present counts. Horror film does not deny its clich?s; it overplays them, creating 
an undercurrent. (1995:5)14
 This saturation is evident not only in the intensive investment in conventions, but also in the 
repetition of stories and sequels. Carol Clover asserts that, instead of predictability, the endless 
replication of stories and conventions are, ?organized around the experience of fear, and that this 
conjunction ? scar stories endlessly repeated ? stands as a narrative manifestation of the syndrome 
of repetition compulsion (wiederhoungszwang)? (Clover, 1992:213). Clover defines this as: ?an 
ungovernable process originating in the unconscious whereby a person ?deliberately places himself 
in distressing situations, thereby repeating old [but unremembered] experiences? ? (Freud as cited 
 45
 in Clover, 1992:213). Thus she is suggesting that the pleasure of horror lies in the repetition of 
unpleasant experience15 and, is thus, centrally invested in pain and masochism.16 Drawing on 
director William Friedkin, Clover goes so far as to suggest that audience?s emotional engagement 
with a film, particularly horror, begins while they are still standing in line, with the build up of 
expectation which is gratified within the film?s reiteration of story ?types? and conventions. 
 
Horror?s appeal lies precisely in the way it repeats stories and conventions, especially in the way a 
particular example delivers a clich?. As critic Andrew Britton, on observing a horror film 
audience, notes: 
The film?s total predictability did not create boredom or disappointment. On the contrary, the 
predictability was clearly the main source of pleasure, and the only occasion for 
disappointment would have been a modification of the formula, not the repetition of it. (as 
cited in Clover, 1992:9)  
Yvonne Leffler concurs with this assertion that the saturation of convention is an intrinsic pleasure 
in horror viewing, an experience which can ?be likened to an enjoyable game played with the well-
 known conventions of the genre? (Leffler, 2000:264). However, her conception of this pleasure is 
not tied into masochistic repetition compulsion, but rather to control and distance that is based on 
an intellectual and aesthetic engagement rather than one invested in pain.  For Leffler, the 
audience?s pre-knowledge is not damaging to their pleasure, but a requirement for emotional 
engagement with the plot and the fate of characters as viewers know, to some extent, what will 
happen and can thus control their engagement.17 Leffler argues that specific to horror is an 
?anticipatory reading? (2000:177) in which the viewer?s emotional involvement is manipulated 
from the outset as the viewer is prepared for threat to the character. Horror-literate audiences know 
at once who will be dispatched by the killer and who will manage to defeat him18 and survive. This 
is especially true of the ?slasher? genre. When a busty, promiscuous teenager, alone in a dark 
house, goes to investigate a suspicious noise upstairs, the audience is fairly sure of the outcome 
and have even been known to become actively involved, shouting warnings at the screen such as, 
?Don?t go upstairs!? Audiences are familiar with this convention and the only surprise will lie in 
which novel, usually gory, way the girl will be dispatched by the killer. It is precisely this sense of 
anticipation, this pre-knowledge of the genre that gives rise to pleasure, a pleasure that, for an 
audience member attuned to the genre, lies in the anticipation of seeing how a particular film 
manipulates the conventions of the genre, or ?plays the game?.  
 
 46
 I would argue that The Blair Witch Project does not just ?play the game?, but instead re-invents it, 
taking viewers ?off the map?. Just as the characters are lost in territory that should be well- 
documented, as Heather says, ?this is America. Its impossible to get lost, and just as impossible to 
stay lost?, so the audience is disoriented in the well-worn territory of horror.  
 
The Ending 
 
As discussed previously, one of the motivating forces in narrative is the quest for knowledge; to be 
able to ?ascribe meaning through stories? (Fischer & Landy, 1987:64). Roland Barthes describes 
this as, ?the thrill of triumph over disorder? (as cited in Sandro, 1987:21). Part of this thrill comes 
through the resolution of the story itself, giving the narrative a satisfactory unity. Paul Sandro cites 
this pleasure as ?the satisfaction of an enigma solved, a destiny reached, a lost object retrieved, or 
a lesson learned? (1987:21), whilst Linda Williams identifies it as the ?science of the ?true? ending 
as we know it, that ?rounding off? which produces for us the impression of natural completion 
rather than brutal, arbitrary interruption? (1989:67). This conception of the ending enables the 
spectator to withdraw satisfied and gives a sense of meaning to their open-ended life. Other 
theorists have also recognized this pleasure in a ?satisfactory? ending. John and Anna Atkins note 
that one of the reasons we will push through an ?unpleasurable? experience is to find pleasure in 
the knowledge we will ultimately gain.  
The pain of suspense, and the irresistible desire to satisfy our curiosity, when once raised, 
will account for our eagerness to go quite through an adventure, though we suffer actual pain 
during the course of it. (as cited in Carroll, 1990:181) 
Bill Nichols also takes note of this pleasure: ?Desire ? the desire to recognize a return, a closure, to 
enjoy pleasure as the subject-who-knows when we recognize the repetition/transformation of the 
beginning in the ending? (1981:71). 
 
 
Thanks to convention, often the ending of a horror film will be ?known? in advance, a knowledge 
many spectators will suppress in order to gain pleasure. How is it possible to find pleasure in an 
ending we already know? Tania Modleski looks at Roland Barthes who condemns mass culture 
precisely because of the audience?s pre-knowledge of the ending. Barthes writes: ?I take pleasure 
in hearing myself tell a story whose end I know: I know and I don?t know, I act toward myself as 
though I did not know [?] Compared to a dramatic story whose outcome is unknown, there is 
 47
 effacement of pleasure? (as cited in Modleski, 1986:157). Barthes calls this knowing and 
unknowing a perverse split or cleavage, whilst Modleski argues that, with genre and formula 
stories, the pleasure ?depends precisely upon suspending our certain knowledge of their outcome? 
(1986:157), and in seeing one?s expectations gratified. Similarly, Leffler argues that a large portion 
of the audience?s enjoyment in horror consists in seeing how revelations with in the framework of 
a well-established plot structure may be attained: ?Although the basic structure of the action is 
known, its individual formulation is sufficiently unknown for the viewer to become engrossed in a 
horrific mystery? (Leffler, 2000:268). 
 
A satisfactory ending is especially important in horror where, having encountered the monstrous 
and the abject, the spectator should be able to leave, having re-drawn the boundaries between 
him/herself and the abject afresh, re-affirming the status quo. Yvonne Leffler suggests that a 
?happy? ending, in which good triumphs, gives moral and psychological safety to the spectator. 
The viewer ?expects a meaningful and satisfactory moral conclusion to the narrative? (Leffler, 
2000:266), a conclusion where ?the frightening element of the monster is destroyed or rendered 
harmless for us [?] this is our confirmation that good will triumph, resulting in restoration of 
order, harmony, normality? (Leffler, 2000:266). 
 
However, another convention that has arisen in horror is that of the open-ended narrative, films 
that, ?delight in thwarting the audience?s expectations of closure? (Modleski, 1986:160). 
Increasingly, once the monster is defeated and order restored, there will be a last signal that the 
threat has not disappeared completely. Modleski suggests that these open-ended films may be seen 
to be progressive as delight in having expectations of closure frustrated comes close to the ?other 
film? that, Thierry Kuntzel says, the classic narrative film must work to conceal. This ?other film? 
would be one in which,  
the configuration of events contained in the female matrix would not form a progressive 
order, in which the spectator/subject would never be reassured? within the dominant system 
of production and consumption, this would be a film of sustained terror. 
(Modleski,1986:162) 
 
I would argue that this progressive aspect of the open-ended horror, whilst still effective in some 
instances, has been lost as this lack of closure has become conventional and, thus, expected. 
Increasingly, the lack of closure does not mean the frustration of expectation but its confirmation, 
 48
 and all the survival of the threat indicates is further money-making sequels. This is especially true, 
I would suggest, because the heart of the audience?s desire has been attained; they ?know? the 
monster. As No?l Carroll proposes, horror itself is primarily driven by curiosity, the desire to 
?render the unknown known? (1990:185). He writes; ?Horror stories, in a significant number of 
cases, are dramas of proving the existence of monsters and disclosing [?] the origin, identity, 
purposes and powers of the monster? (Carroll, 1990:182). Thus, horror is not just about defeating 
the monster, but primarily about satisfying our desire to know; it is the pleasure of an enigma 
solved. Leffler?s speculation agrees with this assertion as she suggests that the task of the 
protagonist is not just to evade or defeat the monster but to ?discover and expose its nature? 
(Leffler, 2000:268). This is part of the pleasurable anticipation of the viewer; the knowledge that 
the question of who and what the monster is will be answered satisfactorily. I would posit that the 
open-end now largely carries not only the pleasure of generic expectations satisfied, but also the 
pleasure of knowledge, and thus control, of the monster. Knowledge that will enable the characters 
to be more equipped to deal with it in the next instalment. Thus, this is not a masochistic ending 
but one that, for the most part, has come to reassert control and reassurance on the part of the 
spectator. 
 
The Blair Witch Project, on the other hand, takes this convention and re-conceives it, which, I 
propose, makes the film?s ending so effective. At the end of Blair Witch the viewer does not see 
what has been tormenting the students, the Witch herself is never shown or explained, nor is the 
final fate of the students. In a conventional horror the monster and its nature would be exposed, its 
mysteries revealed. Thus in Blair Witch, one would expect to find out what has happened to Josh, 
and what happens to Mike and Heather, as well as catching a glimpse of the Witch. Instead, the 
film is built up to a frenzied climax as the remaining students rush to where they hear Josh?s voice 
calling, desperately searching around the house. Then the audience is left in confusion as, after 
Mike?s call, Heather, with the only remaining camera, rushes down to him and all the viewer sees 
is Mike standing in the corner of the room and Heather?s camera is knocked to the ground, 
accompanied by silence. Then the film ends. Pleasure in both having expectations satisfied and 
knowledge gained is completely denied. Blair Witch ending is so open-ended to be inexplicable 
and frightening, re-deploying a tired convention to come closer, once again, to a masochistic film 
of ?sustained terror? (Thierry Kuntzels as cited in Modleski, 1986:162). 
 49
 The ?Final Girl? 
  
One of the strongest conventions to arise in ?slasher? films in the last few decades is that of the 
?Final Girl? (1992:35), as Carol Clover terms her. Through a series of films in the 1970s and 
1980s, such as Texas Chainsaw Massacre (1974), Halloween (1978), Nightmare on Elm Street 
(1984) and Friday the Thirteenth (1980), strong female lead characters appeared in horror. These 
heroines would emerge as the sole survivor, able to ?see? the threat in time, in order to either 
confront it and eradicate the threat, or be rescued in time. This has become a well-recognized 
convention of the genre: ?The Final Girl of the slasher film is presented from the outset as the 
main character. The practiced viewer distinguishes her from her friends minutes into the film? 
(Clover, 1992:39). Barbara Creed is another theorist who identifies this convention, where the 
heroine, who ends the killer?s bloodbath, is ?Intelligent, resourceful and usually not sexually 
active, she tends to stand apart from the others? (1993:124).  
 
One of the most important aspects which makes her so easy to identify, is the way in which the 
?Final Girl?s gender is inscribed in the film. Clover points out, that just as the monster is not fully 
masculine, but feminized, so the ?Final Girl? is not fully feminine (1992:40). She usually dressed 
in a more ?boyish? way, unlike the other more overtly sexual female members of the group, and 
she is also more sexually conservative, often a virgin.19 More importantly she is given the power 
to see, which is significant in light of the centrality of vision in horror, as has been discussed in 
the chapter surrounding vision. Clover says of the ?Final Girl?: 
At the level of cinematic apparatus, her unfemininity is signalled clearly by her exercise of 
the ?active investigating gaze? normally reserved for males and punished in females when 
they assume it themselves. (Clover, 1992:48) 
As MacDonald suggests, ?Seeing, learning and knowledge are a masculine prerogative [?] 
women who violate this rule are dangerous and threatening? (2003:3). The other characters in 
horror, particularly the female ones, who try to ?see?, are punished. A standard moment in the 
?slasher? is when a girl hears a noise in the attic and goes to investigate and is brutally 
slaughtered. The ?Final Girl?, on the other hand is not only allowed to see by the narrative, but 
her survival depends on it. She is granted the masculine prerogative of seeing and instead of 
being punished, survives.   
 
 50
 The question then becomes, why is the ?Final Girl? convention so satisfying to audiences that it 
is endlessly repeated? Yvonne Leffler posits that the heroine is central to our enjoyment to 
heighten pleasure in anticipation and suspense. She has gone so far as to suggest that the other 
victims in the ?slasher? are themselves only present in the film in order to intensify our emotional 
involvement through deepening anticipatory fear for the heroine (Leffler, 2000:250). The other 
victims are present to demonstrate what the monster is capable of and what the protagonist needs 
to do in order to defeat it. Leffler suggests that due to the anticipatory nature of horror the other 
victims are there to build suspense, reaching a climax in the final confrontation between the 
?Final Girl? and the monster. As each victim dies a gruesome death by the monster?s hands and 
he comes ever closer to our heroine, our simultaneous fear and excitation builds to a fever-pitch, 
finding pleasure in the accumulation of fear.  
 
If suspense is central to the pleasure of horror, then this argument would seem to underline the 
assertion that this genre itself is centrally invested in masochism. Kaja Silverman notes that 
suspense, ?would seem to be at the centre of all forms of masochism [?] uncertainty, 
dilatoriness, pleasurable and unpleasurable anticipation, apparent, interminability, and ? above 
all ? excitation? (1992:199). The masochist?s ultimate fantasy is that of the symbolic reunion 
with the mother, as discussed in the first chapter, a reunion which would ultimately lead to the 
loss of the ego and the death of the subject. Therefore, the attainment of the fantasy is 
threatening, so pleasure is also attached to anticipation and prolonged excitation. For example, 
sexually, it is not orgasm that masochists crave, but the excitement of its postponement. As 
Gaylyn Studlar writes; ?In the masochist?s suspension of the final ?gratification? of death, the 
return to the moment of separation from the oral mother must be re-enacted continuously as the 
masochistic fort/da game of desire that is the meeting point between fantasy and action? 
(1985:609). She goes on to say that masochism, unlike sadism, which depends on action and 
immediate gratification, savours suspense and distance (1985:612). 
 
This suspension of gratification and build-up of anticipation can be said to be symbolically 
enacted by the victims in a way similar to the masochist fantasies of Theodor Reik that both 
Silverman (1992:206) and Clover (1992:218) examine. This fantasy is characterized by this 
?suspense factor?, ?whereby the masochist imagines himself facing a pain-pleasurable fate that is 
 51
 inevitable by also, up to a point, delayable? (Clover, 1992: 218). In it, young men wait to be 
sacrificed to a barbaric idol, as each in turn are castrated and put to death. The masochist shares 
the terror and anxiety, as well as the physical sensations of the victim as he imagines himself 
experiencing the same fate shortly. Clover writes: ?I would suggest that the correspondence 
[between screen victim?s situation and the viewer] is a function of masochistic fantasy: that 
people who make movies sense the iterative ?my-turn-is-coming-soon? quality of victimization 
fantasies? (Clover, 1992:221). Therefore, it is suggested, that our ultimate identification is with 
the ?Final Girl? herself, and the suspense builds as we imagine that she, and thus possibly the 
viewer, will be subjected to the same torture and death, ?and as the threat draws nearer, the 
tension achieves explosive proportions? (Clover, 1992:219). However, the ?Final Girl?, and thus 
the viewer, is (usually) victorious, returning viewers from a masochistic fantasy to the status quo, 
retrieving them from the threat of the loss of ego.20
  
If, as has been suggested, the pleasure in the ?Final Girl? convention lies in the viewer?s 
identification with her and the anticipatory, masochistic build to her confrontation with the 
monster, the question still remains, why is this figure most often female? This is of special 
interest in a genre like horror which, as Clover argues, has a large number of male viewers, 
particularly the ?slasher? which she says ?speaks deeply and obsessively to male anxieties? 
(1992:61). Vera Dika suggests that female victims may be satisfying to male audiences, 
particularly adolescent ones, because they parallel their own psychosexual growth as ?symbolic 
re-enactments of fantasized acts of castration, making the victim the bearer of the bleeding 
wound? (1987:97). However, even Dika herself acknowledges that this theory is flawed as it 
does not account for female audiences or the cycles of popularity of ?slasher? films in the face of 
human psychology. This also does not account for the satisfaction audiences ostensibly feel in 
the ultimate victory of the ?Final Girl?.  Instead, Carol Clover proposes that it is precisely 
because the ?Final Girl? is female that pleasure is possible; ?the sensation of bodily fright derives 
not exclusively from repressed content, as Freud insisted, but also from their bodily 
manifestation of their content? (Clover, 1992:47). Because of her apparent gender, the ?Final 
Girl? is an ideal screen surrogate, especially for male viewers, because this acts as an 
identificatory buffer. The male viewer is able to explore taboo subjects, such as abjection, but 
from a vicarious distance.21 Clover proposes that, in horror viewing, ?there lies a perverse 
 52
 pleasure, for the sight of pain inflicted on others is ?enjoyed masochistically by the subject 
through his identification of himself with the suffering object? (1992:175), and it is important 
that the suffering object is female. This bears a similarity to Freud?s ?Theory of Dreams?, as 
explained by Tania Modleski;  
The dreamer, though perhaps absent ?in propria persona? from the dream, may be 
represented by a variety of people, onto whom the dreamer displaces his/her own fears and 
desires. In films where the female character occupies a passive position, she enacts on 
behalf of the male viewer ?the compulsory narrative of loss and recovery?. (Modleski, 
1990:69) 
This masochism is made easier when the visible player is female, as she is feminine enough so 
that she is sufficiently removed and can vicariously enact the suffering for the male viewer. 
?Cinefantastic horror, in short, succeeds in incorporating its spectators as ?feminine? and then 
violating that body [?] in ways imaginable, for males, only in nightmare? (Clover, 1992:53). 
However, this surrogate cannot be so feminine as to, ?disturb the structures of male competence 
and sexuality? (Clover, 1992:51) and is, therefore, masculinized. It thus becomes clear why the 
?Final Girl? is allowed to ?see? and ?know? the killer, something that would usually be punished 
in women. As a surrogate male she is given this ?power?; a power she usually relinquishes at the 
end of the narrative when the male viewer gives up identification when the heroine is once again 
?femininized?. This feminization is, for the most part, symbolically re-enacted by the ?Final Girl? 
being ?rescued? by representatives of masculine authority and returned to feminine passivity; for 
example, in Halloween (1978) the last scene of the film has the heroine being comforted and 
protected by a barrage of male policemen and a psychologist. Clover suggests that this is in place 
to allow the male spectator to disengage from this cross-gender identification and to keep his 
masculinity intact (1992:57). 
 
The Blair Witch Project would, at first, appear to replicate the ?Final Girl? convention, thus 
providing its audiences, particularly the male segment, with the masochistic experience of 
passive, victim-identification and the build up of suspense. Heather would seem to be the 
unequivocal heroine of the film. She is portrayed as a single-minded, determined young woman, 
far stronger than her male team members. She is extremely organized and takes charge of the trip 
almost entirely. There is also no evidence of romantic interest in her life, no boyfriend is alluded 
to, although both male team members were involved in relationships (Stern, 1999: 85 & 93). 
Heather is also dressed very similarly to the men (jeans, shirt) and wears little or no make-up. 
 53
 There is nothing coquettish or stereotypically feminine about her.  I would hesitate to say this 
masculinizes her, as Creed argues in response to Clover?s discussion: ?because the heroine is 
represented as resourceful, intelligent and dangerous it does not follow that she should be seen as 
a pseudo man? (1993:127). However, I would argue that what makes Heather masculine is her 
assumption of the investigating gaze.  
 
It is Heather?s idea to study the Blair Witch and make a documentary, a genre intimately 
connected to observing and gaining knowledge, as we have discussed.  She is passionate about 
the concept and her ?diary? later reveals her desire to see the Witch:  
Elly out there. Maybe. Well?? If anything will/can find out it will be me. I can?t explain 
the kinship I feel to her. She will get through. I cannot see how she could avoid perceiving 
the energy I am sending her way, and have been for 2 years now. (Stern, 1999:151)  
As instigator and director of the film crew, Heather is an active, driving force. She also assumes 
the investigative gaze through her constant use of the camera. She insists on taking her camera 
along and towards the end of the film uses it as a buffer, refusing to put it down, even when 
challenged by her team members or when their lives are in danger. Heather may be in front of 
the camera in the initial stages of the film, acting as narrator, but it us as an active subject who 
possesses knowledge, not passive object. Therefore, all the conventions of the ?Final Girl? seem 
to be in place, where horror-literate audiences would immediately designate Heather as the 
heroine who would defeat the monster.22  
 
The Directors and Producers of The Blair Witch Project acknowledge this convention and the 
importance of gender dynamics in the film; 
Gender dynamics between Heather and her two male crew members make The Blair Witch 
Project an outstanding horror project. Whereas teen-slasher films often rely on gender 
clich?s, the Blair Witch filmmakers instead develop contextual relationships between 
characters and document co-dependencies. Not the typical heroine-led-to-the-slaughter, 
Heather Donahue retains control of her character as a tough-minded director in charge of 
the film project. Throughout the film?s treacherous journey, she guides her crew 
responsibly. (DVD Production Notes) 
I would agree with the Production Notes so far as the strength of Heather?s character in the 
beginning of the film, although she would stand as a the gender clich? in horror: that of the 
?Final Girl?. However, this convention is completely undercut as the film progresses. Instead of 
remaining dynamic and ?guiding her crew responsibly?, Heather disintegrates emotionally, 
becoming completely passive, cowering and whimpering whilst clutching the camera like a 
 54
 security blanket. I would also agree that the film plays with gender dynamics, but only to further 
pull Heather down. The DVD Production Notes read: ?While the young men acknowledge 
Heather as the boss, she still must deal with ?constant mistrust at every turn?. Says Donahue: 
?People often second-guess a woman who?s in a position of authority??. Whilst the Production 
Notes, and thus publicity, of the film would have us believe that the gender politics of the film 
are progressive, I would argue that it is instead completely conservative and falls to punishing 
woman. 
 
Heather is punished threefold in the film. Firstly, Heather?s male team members blame her for 
their predicament, despite the fact that it was Josh who threw the map away.23 Heather never 
defends herself from these assertions and seems to accept them as deserved. Heather is also 
punished by the Witch; hunted, terrified and murdered. Lastly, Heather punishes herself. 
Throughout the film Heather is the active investigator, wielding the camera. However, towards 
the end of the film, Heather turns the camera on to herself, surrendering herself as a passive 
object in a scene MacDonald characterizes as, ?bordering on sadism? (2002:5). This particular 
scene, which has been much parodied in popular culture, has Heather delivering a tearful, 
hysterical monologue to the camera as she accepts the entire blame for their situation, begging 
for forgiveness, confirming the stereotype of the helpless female. The camera is unflatteringly 
close as tears run down her face and mucous drips from her nose. She is almost a grotesque 
parody of the determined, confident young woman of the beginning. 
 
Deneka MacDonald criticizes The Blair Witch Project as reaffirming gendered ideologies 
through this punishment. MacDonald draws on Laura Mulvey?s essay around the myth of 
Pandora, where a woman?s probing releases all of the evils into the world, to maintain that 
modern horror films, and Blair Witch in particular, reinforce the perception that the combination 
of curiosity and femininity is a dangerous one.  
?Do not go downstairs?, ?do not go into the woods?, ?do not talk to strangers?, and ?do not 
open the door when you are alone? are recurring warnings in horror genre, yet these 
warnings also bleed into real psychological and sociological lesions: ?Do not trespass, cross 
gender boundaries, or stray from social norms?. (MacDonald,2002:2) 
MacDonald suggests that one of the reasons Heather is punished so severely is because she 
oversteps these boundaries. The Witch, as we shall discuss in the next chapter, transgresses the 
boundaries of gender and nature. Heather, in investigating these transgressions, oversteps these 
 55
 boundaries too. Whereas the ?Final Girl? is usually allowed to acquire the active gaze, it is 
particularly this curiosity that Heather is punished for, undercutting these conventions. 
 
At the end of The Blair Witch Project, instead of the heroine?s victory, Heather is rendered 
passive, all power or control taken away, and then killed. Thus the film would seem to be 
redeploying this convention and undermining the audience?s expectations. The anticipatory 
pleasure and build up to suspense is present,24 but instead of returning the viewer from this 
masochism the film takes it even further into this perversion, indeed into the ultimate 
masochistic fantasy of reincorporation and death. Instead of the film allowing the spectator, 
particularly the male one, to disengage from the ?Final Girl?s gaze and reaffirm his masculinity, 
the film leaves the viewer in a passive, helpless position that is regarded as feminine. The last 
gaze we see is that of Heather?s, through the camera, a gaze that is disempowered and the gazer, 
presumably, killed. This completely subverts the audience?s expectations. As Yvonne Leffler 
points out, it is because the viewer is able to identify the heroine and is able to project the ending 
that he/she feels assured of a ?safe? conclusion. ?Since the audience is assured of a positive 
outcome for the good character, there is no risk involved in sympathising with him or her and 
allowing oneself to be drawn into the plot? (Leffler, 2000:267). It is precisely this ?safety? that is 
called into question, the ?Final Girl? murdered, threatening our psychological safety and leaving 
us in a place of utter masochism. What should be a familiar formula of the genre is suddenly 
rendered unexpected and frightening.  
 
Once again, The Blair Witch Project would appear to offer spectators the possibility of a 
masochistic experience; the experience of pleasure through the perversion of expectation. The 
film would seem to undercut control and certainty by blurring the distinction between fantasy 
and reality and by subverting conventions. As Paul Sandro writes; 
Films that play relentlessly with the conventions of narrative cinema, they are contentious, 
difficult films. The pleasure in these films is none other than perverse [?] in watching 
these films our desires, baited and betrayed, are in a sense turned against us; any notion of 
innocent pleasure in the enjoyment of narrative that we may have had is qualitatively 
soured like a wine that has turned. (1987:1) 
However, it would appear that this perverse pleasure is not un-gendered, with female stereotypes 
and patriarchal conceptions of women being reinforced. It is particularly the question of pleasure 
and gender representation in the film that will now be addressed. 
 56
 Chapter 4: 
The Witch, the Woods and the Woman -   
Femininity and Monstrousness 
 
Thus far in this discussion, The Blair Witch Project would seem to subvert ?typical? mainstream 
cinematic pleasure whose foundation may be said to be based on control, distance, mastery and 
closure. Instead, Blair Witch opens up the possibility for masochistic positioning and perverse 
pleasure. The film may, thus, be seen to be challenging, opposing the ?false pleasure? that 
popular texts are usually criticized as offering. Tania Modleski however argues that horror films, 
whilst they may be ?apocalyptic and nihilistic, as hostile to meaning, form, pleasure, and the 
specious good as many types of high art? (1986:162), they may also signal the limits of this 
adversarial position, particularly in gender politics. Modleski writes:  
the mastery these popular texts no longer permit through effecting closure or eliciting 
narcissistic identification is often reasserted through projecting the experience of 
submission and defencelessness onto the female body. In this way the texts enable the male 
spectator to distance himself somewhat from the terror. And, as usual, it is the female 
spectator who is truly deprived of ?solace and pleasure?. (Modleski, 1986:163) 
To what extent does The Blair Witch Project confirm Modleski?s contention, or does it also offer 
new spaces for gendered subjectivity for the spectator? 
 
As has been previously examined, horror often deals with the repressions and anxieties of 
childhood, revisiting them. One of the central concerns of childhood is the problem of sexual 
difference: infantile sexual investigation of the distinction between the two sexes and their 
relationship to each other. Deneka MacDonald in her analysis of The Blair Witch Project argues 
that the film is rigorously defined by this same gendered imagination and that gender itself is one 
of the fundamental preoccupations of horror. She draws on Linda Badley who makes the point 
that ?horror has been a gendered issue since the eighteenth century Gothic Revival? (as cited in 
MacDonald, 2002:2). This is especially important when one looks at the figure of the monster or 
?other? in The Blair Witch Project. As Rudolf Arnheim declared in 1949, ?the monster has 
become a portrait of ourselves and of the kind of life we have chosen to lead? (as cited in Waller, 
1987:9), and No?l Carroll writes, monsters in horror films ?do not subvert the culture?s 
conception of personhood, but rather articulates them? (1990: 178).  Looking at The Blair Witch 
 57
 Project then, what conception of society does the Blair Witch articulate; what does she tell us 
about ?otherness? and repression in society? This is especially interesting since she is female, and 
I will argue that her gender provides an altogether different pleasure than that of her male 
counterparts. 
 
Monsters, in most horror films, are seldom thought of in terms of pleasure, instead they usually 
embody visceral revulsion, an emotional feature Noel Carroll identifies as central to horror: 
?threat compounded with revulsion, nausea, and disgust? (1990:22). Monsters tend to inspire 
loathing and distaste in the audience: their mindless violence and cruel natures compounded by 
the repulsive imagery with which they are coupled. However, it is also important to note, as 
Yvonne Leffler does, that the monster not only has to represent menace and ?otherness?, but also 
must be intriguing; ?it is crucial to our enjoyable experience that the personification of menace, 
the antagonist or the monster, is presented both as fascinating and terrifying? (2000:265). The 
monster embodies the strange paradox of simultaneous repulsion and attraction inherent in 
horror. Robin Wood suggests one reason for the apparent attraction of the monster figure is 
because it points to: ?what is repressed (though never destroyed) in the self and projected 
outward to be hated and disavowed? (Wood, 1987:73), and, if possible, annihilated. These 
repressed elements are projected onto the figure of the ?other?, the monster, often through 
?condensation? and ?displacement?.1 The pleasure may therefore lie in engaging with these 
repressed feelings, acknowledging and confronting them through confrontation with the monster, 
but with the revulsion felt for the ?other? camouflaging the viewer?s desire for the very revulsion 
the monster represents.  
 
Another argument is that the monster allows us to deal with deviant desires, by being able to 
vicariously act out taboo fantasies in a manner that is not ?too close? because the monster has 
been disavowed. As Hand D. Baumann says, horror is attractive because it deals with violence, 
which is taboo in society, and it is through ?identification with a proxy character in the fictional 
world, the audience can both live out its anxiety and aggression and direct it at a concrete object? 
(Baumann as cited in Leffler, 1993:55).2 This viewpoint is aligned with the idea of horror as 
fulfilling a sadistic, male pleasure: male monsters hunting down passive female victims, 
 58
 highlighting the binaries of active/male/ monster and passive/female/victim. However, The Blair 
Witch Project does not have a male monster, but a female one, challenging these binaries. 
 
The Witch 
 
As has been mentioned, the central figure of monstrousness in Blair Witch is the witch herself. 
Creed points out that the character of the witch is one of the most recognizable in horror and 
fantastic literature and the film draws on this tradition. One need only think of examples in 
popular culture: the cannibalistic crone in the Hansel and Gretel fairytale, the three hags in 
William Shakespeare?s play Macbeth (1993), the witch in The Wizard of Oz (1939) and the 
monsters in Roald Dahl?s children?s book The Witches (1985). The witch is ?invariably 
represented as an old, ugly crone who is capable of monstrous acts? (1993:2) says Creed, and she 
is usually ?depicted as a monstrous figure with supernatural powers and a desire for evil? 
(1993:76). In The Blair Witch Project the witch, presumably the vengeful spirit of Ellie 
Kedward, is never seen, but her omnipotent presence and disturbing power permeate the entire 
film, and the film draws on a tradition of representation surrounding monstrousness and 
femininity, as shall be discussed at length. 
 
In examining horror film scholarship prior to her own, Barbara Creed finds that this work 
virtually ignores the presence of active female monsters in horror texts, concentrating instead on 
woman as the victim. She speculates that these theorists write from a Freudian perspective where 
women are terrifying because they are already castrated and therefore already a victim. ?Such a 
position only serves to reinforce patriarchal definitions of woman which represent and reinforce 
the essentialist view that woman, by nature, is a victim? (Creed, 1993:7). Instead, Creed sets out 
to examine the figure of the female monster in film which, she posits, exploit notions that women 
are terrifying. According to Creed, all societies have an idea of the monstrous-feminine, ?of what 
it is about woman that is shocking, terrifying, horrific, abject? (1993:1), and that the concept of 
this monstrousness is specifically grounded in sexual difference. Creed claims, using the writings 
of Steve Neale, that ?man?s fascination with and fear of female sexuality is endlessly reworked 
within the signifying processes of the horror film? (1993:5). Robin Wood says that one of the 
major things repressed in society is female sexuality (1986:71), thus horror becomes a space of 
 59
 dealing with these repressed issues. One of the central conceptions we will be examining that 
aligns femininity with monstrousness is abjection.  
 
Julia Kristeva (1982) used the concept of abjection to explore how the human is separated from 
the non-human, both physically and symbolically; what is excluded in order to differentiate 
between the human from the other. However, there are some objects and concepts that defy these 
categories, occupying a border position, making them abject. Abjection is that which confounds 
categories defining what is human, what is ?natural? and ?unnatural?, threatening these borders 
and taking us to ?the place where meaning collapses? (Kristeva, 1982;2). Abjection is 
threatening because it opens up the possibility of a vulnerable, penetrable, changeable body, 
showing the body is not ?naturally constituted?. The abject is that which crosses the border 
between human and non-human; that which violates borders and inspires the feelings of disgust 
and loathing. It is that which is ?ejected beyond the scope of the possible, the tolerable, the 
thinkable? (Kristeva, 1982:1). Abjection, through being the ?negative?, serves both to delineate 
the physical, bodily boundaries of the human, as well as the boundaries surrounding social and 
cultural beings.  ?Although the subject must exclude the abject, the abject must, nevertheless, be 
tolerated for that which threatens to destroy life also helps to define life? (Creed, 1993:9). 
Anything that draws attention to the fragility of the boundaries of prohibitions and taboos placed 
upon those who exist within society, within the symbolic, is abject and it points to the notion that 
the social self is not ?natural?, but constructed. Therefore, among other things, cannibalism, 
perversion, incest, murder and human sacrifice will be regarded as abject.  
 
Besides abject deeds, those things that cross the border of the body, that were once part of the 
human subject, but are now excluded and threaten the very body they were ejected out of, are 
also abject. What once was ?I? is no longer ?I?, it is simultaneously ?me? and ?not-me? and thus 
defies categorization. Besides physically threatening the body, often through the threat of decay 
and disease, it also points to the vulnerability of the body?s boundaries; ?what goes out of the 
body, out of its pores and openings, point to the infinitude of the body proper and gives rise to 
abjection? (Kristeva, 1982:108). As Creed discusses, the abject violates the viewer?s sense of 
their body as impregnable, inviolate, clean and whole by showing bodies that clearly aren?t any 
of the above things, illustrating that the skin is not a guarantee of bodily integrity but only a 
 60
 fragile container (1993:156). Some examples of the abject are: bodily wastes and excretions, 
faeces, urine, tears, sweat, mucus, saliva, seminal fluid and pus. Another example is the corpse, 
which Kristeva says is ?the most sickening of wastes, is a border that has encroached upon 
everything. It is no longer I who expel. ?I? is expelled? (Creed, 1993:9).  
A decaying body, lifeless, completely turned into a dejection, blurred between the 
inanimate and the organic, [?] the corpse represents fundamental pollution. A body 
without soul, a non-body, disquieting matter. (Kristeva, 1982:109) 
The corpse represents the dissolution of the boundary between subject and object; a body that 
was once human that has now become waste. This touches on one of the ultimate fears: the loss 
of self. This is also linked to the fear of absorption of the self, the loss of identity and autonomy.  
This was touched on in the first chapter in the discussion of Gaylyn Studlar?s assertion that 
spectatorship replicates a passive, masochistic relationship with the oral mother in which the 
child is ?absorbed?, an ambiguous positioning that is both pleasurable and threatening.  
Whenever the borders of the self begin to be blurred and selfhood is threatened, one finds 
abjection. 
 
Besides threatening selfhood and the symbolic, abjection is also necessary to define the very 
boundaries it threatens. As Creed writes: ?the activity of exclusion is necessary to guarantee that 
the subject take up his/her proper place in relation to the symbolic? (1993:9). Horror and 
abjection go hand-in-hand, as both are preoccupied with boundaries. As Gregory Waller argues: 
Horror defines and redefines, clarifies and obscures the relationship between the human 
and the supernatural, the conscious and the unconscious, the daydream and the nightmare, 
the civilized and the primitive ? slippery categories and tenuous oppositions indeed, but the 
very oppositions and categories that are essential to our sense of life. (1987:12) 
Rosemary Jackson, like Gregory Waller, asserts that horror and fantasy serves to expose how 
culture defines itself and is thus pre-occupied with limits and limiting categories, as well their 
dissolution (as cited in Carroll, 1990:75). She argues that this enforcement of boundaries is 
brought about in horror films through a confrontation with the abject, facilitated through the 
figure of the monster and other images that repulse us. Creed suggests that the modern horror 
film thus becomes similar to a ritual that attempts to bring about a confrontation with the abject 
in order to acknowledge, eject and then redraw the boundaries between the human and non-
 human. 
 61
 Ritual becomes a means by which societies both renew their initial contact with the abject 
element and then exclude that element. Through ritual, the demarcation lines between the 
human and non-human are drawn up anew and presumably made all the stronger for that 
process. (Creed, 1993:8)  
Creed also maintains that the abject in horror films possibly serves to reinforce the viewer?s 
sense of bodily wholeness and selfhood. Through the encounter with abjection, with bodily 
wastes and disintegration, this might reassure the viewer of that their own body is ?clean, whole, 
impregnable, living, inviolate? (Creed, 1993:156). Thus, whilst abject images may fill the 
viewing subject with disgust and loathing, they also act to reassure the viewer. One might argue 
that the pleasure inherent in Blair Witch and Book of Shadows is the pleasure of enacting 
repressed desires and fantasies, experiencing the taboo and simultaneously reaffirming cultural 
prohibitions and the boundaries of self. However, it is important to bear in mind that the abject is 
not always so neatly ?packed away? again, sometimes prohibitions are left violated and horror 
audiences are left with a sense of creeping unease. 
 
Besides just serving to re-draw boundaries, abjection may also be pleasurable in itself. Like the 
visceral revulsion of horror itself, abjection isn?t entirely abhorrent, but instead extremely 
ambiguous, repelling and attracting simultaneously. As Kristeva writes, abjection ?beseeches, 
worries, and fascinates desire, which, nevertheless, does not let itself be seduced. Apprehensive, 
desire turns aside; sickened it rejects? (1982:1). Barbara Creed maintains that the presence of the 
abject in horror films points to desire to encounter the unthinkable, the other, the forbidden: ?a 
perverse pleasure? (1993:154). Horror films, Creed posits, are like rituals of purification in 
which enables the spectator to vicariously wallow in taboo forms of behaviour before restoring 
order and ?proper? behaviour. 
Viewing the horror film signifies a desire not only for a perverse pleasure (confronting 
sickening, horrific images/ being filled with terror/desire for the undifferentiated) but also a 
desire, once having been filled with perversity, taken pleasure in perversity, to throw up, 
throw out, eject the abject (from the safety of the spectator?s seat). (1993:10) 
Kristeva too equates pleasure in abjection with perversity; she identifies this pleasure as ?the 
pangs and delights of masochism? (Kristeva, 1982:5). 
 
 62
 Images of abjection abound in The Blair Witch Project, perhaps allowing masochistic pleasure. 
Much of this abjection centres on The Blair Witch herself; such as her supernatural powers. As 
Creed points out in her discussion of the history of the witch figure, magical powers have always 
inspired dread in ancient societies as they breach the delineation between the natural and the 
supernatural, the known and the unknown.  Denka MacDonald, in her reading of the film, says 
?supernatural power is unknown and arguably knows no boundaries, and, if so, they cannot be 
firmly determined? (2002:1), thus threatening the boundaries of the ?natural?. The figure of the 
hag has also been linked, through Christianity, to the devil and evil, to Satanism and evil cults 
that perform taboo rites of murder and cannibalism, all abject deeds. These connotations are 
especially played upon by the use of the runic, pagan symbols that appear as twig figure in the 
forest, drawing on ideas of ancient black magic and popular culture?s conception of these 
elements of the occult.3 The Blair Witch herself is also linked to the supernatural control of 
nature, one of The Curse of the Blair Witch?s ?archival sources? says, ?she controlled the animals 
of the forest, even trees did her bidding?. She seems to be able to blur the boundaries of reality 
destroying the logical nature of causality. The students in The Blair Witch Project follow their 
compass closely, walking in one direction, but continually end up in the same place. Although 
this is never fully explained in the film, the inference is that the Witch is controlling the forest 
and throwing off even the magnetism of the compass. The ?dossier? by D. A. Stern (1999) even 
plays with the idea that the Witch is able to take them to a different dimensional or psychic 
space. In a transcribed telephone answering machine message to the Buchanan Investigation 
agency, investigator Steve Whately says:  
I?m talking to Hart about the search party, and he was saying how by Thursday night ? 
that?s the 27th ? they were on their second go-round through the forest. But Buck, they 
should have found those kids, because according to that footage Mrs. Donahue?s got, they 
were still out there wandering around lost. (Stern, 1999:52) 
 
The witch is also linked to abjection through images of blood, as Creed points out, ?blood taboos 
are of course central to all cultures? (1993:150). Heather and Michael, after Josh?s 
disappearance, find a bloody bundle of material enclosing a bloody object that might be either 
fingers or teeth. There are also children?s dark brown handprints in the witch?s house itself 
which, through knowledge of the story?s history, one might infer as dried blood from the missing 
children of Blair. 
 63
  While there may be subversion in this possible articulation of perverse pleasure, pleasure in 
encountering taboo and abjection, pleasure, as we have seen, is not neutral. What becomes 
important in this discussion is the way that this abjection is encoded. Abjection is not merely to 
be found in the monstrous, instead abjection is firmly located in femininity itself, and femininity 
becomes equated with monstrousness.4 Woman is allied with that which has been excluded from 
the borders of the ?human? but threatens to return. As Creed maintains, woman is not by her 
nature abject, but instead abjection, ?is a function of the ideological project of the horror film ? a 
project designed to perpetuate the belief that woman?s monstrous nature is inextricably bound up 
with her difference as man?s sexual other? (1993:83).  
 
Women have a special relationship to the abject, especially because of the female connection to 
the ?animal world? and to the body. Creed, drawing on Kristeva, says that women are linked to 
nature because her maternal, generative function links her directly to the great cycle of birth, 
decay and death. This link to nature is abject because, ?Awareness of his links to nature reminds 
man of his mortality and the fragility of the symbolic order? (Creed, 1993:47). It is important to 
note, says Kristeva, that for a body to represent the symbolic order it must be unmarked, it ?must 
bear no trace of its debt to nature: it must be clean and proper in order to be fully symbolic? 
(Kristeva in Creed, 1993:47). The maternal body, on the other hand, swells and stretches, bleeds 
and discharges, and, most importantly, it questions the boundary of selfhood because two bodies 
exist within one body. As Creed writes; ?The womb represents the utmost in abjection for it 
contains a new life which will pass from inside to outside bringing with it traces of its 
contamination ? blood, afterbirth, faeces? (Creed, 1993:49). The womb is thus conceived of as 
abject by masculinity, but also becomes a signifier of not only the connection to nature, but also 
woman?s essential sexual, biological difference.  
The womb, unthought of in its place of the first sojourn in which we become bodies, is 
fantasized by many men to be a devouring mouth, a cloaca or anal and urethral outfall, a 
phallic threat, at best reproductive. And in the absence of valid representations of female 
sexuality, this womb merges with the woman?s sex as a whole. (Irigaray, 1991:41) 
The womb in no way can be thought of as an adapted male organ, as in the way the vagina is 
linked to the infantile belief that it is the remaining ?bleeding wound? (Mulvey, 1992:747) of the 
castrated penis, a perception that means woman ?can only exist in relation to castration and 
cannot transcend it? (Mulvey, 1992:747). Instead, the womb is the ultimate signifier that women 
 64
 are essentially different and thus this may ultimately fulfil the masculine fear that women don?t 
lack and envy the penis. ?The fear, in other words, is that she has desires different from his own? 
(Williams, 1989:117).  Inasmuch as female sexuality as difference is monstrous, as outlined by 
Creed (1993:2), the womb is the ultimate signifier of this difference, and thus the monstrousness 
of woman.  
 
Kristeva and Creed also posit that the pregnant body is abject, not only as it is linked to nature, 
but because it also symbolizes maternal authority. This maternal authority, like the woman?s 
body, is connected intimately to nature. It is this through the mother?s role in sphincter training, 
that the child learns about the shape of the body, the clean and unclean, the proper and improper:  
?Maternal authority is the trustee of that mapping of the self?s clean and proper body? (Kristeva 
in Creed, 1993:14). Kristeva writes: 
this authority shapes the body into territory having areas, orifices, points and lines, surfaces 
and hollows, where the archaic power of mastery and neglect, of the differentiation of 
proper-clean and improper-dirty, possible and impossible, is impressed and exerted. 
(1982:72) 
This maternal authority is countered by, what Creed terms, the law of the father. This law 
represents patriarchy and the symbolic and is the period ?within which, with the phallic phase 
and the acquisition of language, the destiny of man will take shape? (Kristeva, 1982:72). For it is 
through excluding and denying the abject, repressing behaviour and speech that is regarded as 
unacceptable and unclean, that the subject enters the symbolic (Creed, 1993:37). 
A split seems to have set in between, on the one hand, the body?s territory where an 
authority without guilt prevails, a kind of fusion between mother and nature, and on the 
other hand, a totally different universe of socially signifying performances where 
embarrassment, shame, guilt, desire, etc. come into play ? the order of the phallus. 
(Kristeva, 1982:74)  
It is this paternal law that has to reinforce proper codes of civilized behaviour and of the clean 
and proper body, says Creed. Luce Irigaray (1991) posits that it is through the paternal law that 
the child gains access to the symbolic, imposing language and symbols on the archaic, bodily 
world of the mother. It is the paternal that ensures that the link between the mother and the child 
is severed, that the maternal authority and all she signifies, the body and its connection to nature, 
is repressed. Creed posits that this encounter with abjection can be pleasurable, a retreat from the 
symbolic, the domain of the father and a return to the world of the mother:  
 65
 Their [images of abjection] presence in the horror film may invoke a response of disgust 
from the audience situated as it is within the social symbolic but at a more archaic level the 
representation of bodily wastes may invoke a pleasure in breaking the taboo on filth ? 
sometimes described as pleasure in perversity ? and a pleasure in returning to that time 
when the mother-child relationship was marked by an untrammelled pleasure in ?playing? 
with the body and its wastes. (Creed, 1990:13) 
 
As has been discussed, horror films speak obsessively to sexual difference, and abjection is used 
as a tool to substantiate male fears surrounding reproduction and sexual difference, equating 
femininity with monstrousness. Creed specifically uses the term monstrous feminine to 
emphasize the importance of gender in the construction of monstrosity (1993:3). The Blair Witch 
is not just monstrous because of her power, but specifically because she is a woman and her 
monstrousness is located in her femininity, and is played out in female terms, after all, there are 
no male witches. The male equivalent of the witch is the warlock, but these figures are shaped in 
completely different terms, with their power unrelated to sexual difference or abjection. As 
Creed writes in her analysis of Carrie: ?There is one incontestably monstrous role in the horror 
film that belongs to woman ? that of the witch? (1993:73). The conventional physical description 
of the witch also links her to abjection as she is described as an old hag, her ageing body pointing 
to the limitations and disintegration of the body through the aging process, relating her to the 
boundary between life and death. 
 
The Blair Witch is also abject because she is an implacable enemy of the symbolic order, 
especially because she is a woman who possesses power; power that cannot be controlled by 
patriarchy. This is evidenced by the failure of science, the realm of patriarchy, to explain or 
contain her. MacDonald writes, ?the apparent lack of control over the witch and her wealth of 
?possible? supernatural power is perhaps one of the most fearsome notions we face in fantastic 
literature? (2002:2). Besides her supernatural power, she is also a threat to the notion of family, 
maternity and society. As Creed suggests; the witch in popular mythology, ?is thought to be 
dangerous and wily, capable of drawing on her evil powers to wreak destruction on the 
community? (1993:76). The Blair Witch doesn?t take up her ?proper? place, as determined by 
patriarchy, as wife and mother. In life Ellie Kedward was a spinster, a woman uncontrolled by 
the boundaries of matrimony. After she is executed she become threatening to society because 
she kills its children, not only is this a horrifying, abject deed, but she also brings the continuity 
 66
 of the town in question, as children are supposed to be able to carry on their line and take up 
their place as adults in society, entering the symbolic.  
 
There is another way the Blair Witch may also be regarded as an enemy of patriarchy ? she 
threatens castration. Although a great deal of psychoanalytic writing about women centres on 
Freud?s conception that link?s man?s fear of woman to the infantile belief that she is castrated, 
Creed contends that it is perhaps not the fear that she is castrated, but that she castrates, that is 
prevalent. Instead, she says, ?notion of the castrated woman is a phantasy intended to ameliorate 
man?s fear of what woman might do to him? (1993:6). The fear that woman possesses vagina 
dentata, teeth in her vagina, which will bite off the man?s genitals.5 There are two specific 
images that I suggest refer to the Witch as a castratice in the films. Heather and Michael find a 
bloody bundle near their tent and it is unclear what is exactly inside it. It looks vaguely like 
either bloody, amputated fingers, or pulled teeth. Both are significant in psychoanalytic terms, as 
they are both associated with castration, as symbolic substitutes for the penis. In Freud?s analysis 
of dreams, teeth either represent masturbation, or ?a tooth being pulled out by someone else in a 
dream is as a rule to be interpreted as castration? (Freud in Creed, 1993:117). Thus the image of 
the bundle specifically attempts to arouse castration anxiety in the (male) viewer. The second 
image, although from Blair Witch?s sequel, further explicates the first film?s preoccupations. In it 
a female character miscarries, her blood staining her genital area, starkly red against her white 
jeans. This links to Creed who draws on C. D. Daly?s discussion of the taboo surrounding 
menstrual blood: this taboo is not because the woman is castrated, but because the blood 
represents that of the castrated male genitals; ?the sight of woman?s blood confirmed men?s fear 
of being eaten and castrated by the female genitals? (1993:112). Thus the films both draw on the 
imagery of castration to construct the Witch not as castrated, not as the passive victim, but as the 
active, threatening castrator.6  
 
The Blair Witch also represents abjection through her connection to nature. Although she is 
never seen in the film, she is described as a woman with extremely furry arms whose feet never 
touch the ground. This specifically marks her as ?other?, calling into question the boundaries 
between human and animal, giving her animalistic qualities. She is composite and ambiguous, 
she ?disturbs identity, system order? (Kristeva, 1982:4). Her link to nature is also seen through 
 67
 her supernatural powers, which Creed specifically links to her gender: ?Her evil powers are seen 
as part of her ?feminine? nature; she is closer to nature than man and can control forces in nature? 
(Creed, 1993:76). More importantly, the Blair Witch is completely bound up with the forest, over 
which she seems to have control and from which she seems to gain her power. 
 
The Woods: The Archaic Mother 
 
The Blair Witch Project clearly delineates the forest and the house as the witch?s domain, not to 
be invaded. The Blair Witch seems to use materials found in her domain: rock cairns and stick 
figurines, and she blocks up the stream with oily bundles of rags in her 1825 manifestation when 
she snatches Eileen Treacle. She seemingly has power over the woods, ostensibly transporting 
the students through space and time.  For example, the house that the students find at the end is 
the same of that of Rustin Parr, a house that supposedly burned down in 1941.7 In a note from 
one of the investigators in the Dossier, he writes? ?The last scene in the kids? footage is in Rustin 
Parr?s house. Which is impossible, because that house burned down in 1941? (Stern, 1999:128). 
One theorist goes so far as to say that the central protagonist in the film is ultimately the woods 
itself: ?This emphasis on landscape is reminiscent of the classical Hollywood western where the 
background becomes not merely a context for the unfolding narrative, but contains specific 
ideological significance?, becoming the 1990s equivalent of the ?Frontier? (Cowan,1999). 
 
Deneka MacDonald draws on the study of the politics of location by Adrienne Rich to posit that 
the space of the forest is delineated according to gender. ?There is something fundamentally 
fearsome about the deep vast forest ? perhaps it is the uncharted territory or wilderness itself that 
frightens us, or the forest?s deep connection with nature as a volatile and uncontrollable space? 
(MacDonald, 2002:2). Just as woman has been aligned with nature, so these uncontrollable 
spaces are allied with the Witch and with femininity itself.  
In such a way, the horror film confronts issues of human geography at a visual level which 
is compelling: forests are ?inside? or ?private? spaces associated with nature and the 
feminine, whilst cities and towns are ?outside? or ?public? spaces associated with culture 
and the masculine. (MacDonald, 2002:2) 
It is when outsiders invade this private, ?feminine? territory, that they are punished. MacDonald 
points out that when the students are on outskirts of the forest, which could be seen as the 
 68
 boundary between public and private, still safe, that are able to find their way easily and there no 
strange noises at night. However, it is the next day when they go deeper into forest and find the 
strange area with piles of rock, which are reminiscent of gravesites, which they begin to get lost 
and strange noises disturb their sleep. MacDonald suggests that this is because they have 
transgressed into a forbidden area, a transgression they are punished for. Further, she says, it is 
Joshua Leonard who is first killed, because he was the first to stumble into this place, this ?secret 
place of worship? (MacDonald, 2002:3). It is thus very significant that the remaining characters 
are in the witch?s house when they are, presumably, killed: ?another forbidden place ? one that is 
wholly private in which they dare to trespass? (MacDonald, 2002:3). This environment ties the 
Blair Witch to abjection as the forest itself is seen a ?feminine space?, further entrenching the 
binaries of masculine/culture and feminine/outside culture. The forest has a long history as a 
trope in cautionary tales that reinforce the perception that femininity combined with curiosity is 
dangerous. For example, Little Red Riding Hood is punished and has to be rescued from the Big 
Bad Wolf by the Woodcutter, the representative of patriarchy, because she wandered off the 
path, into ?not-culture?, and spoke to a stranger. This conception of the forest further emphasizes 
the Witch placement outside of culture. Most importantly, the forest, the Witch?s setting, aligns 
her to the abject through the presence of the archaic mother. 
 
The archaic mother is another figure of the monstrous-feminine that can be said to perpetuate 
ideological beliefs that link femininity and monstrousness.  The archaic mother, according to 
Creed, is the ?parthenogenetic mother, the mother as primordial abyss, the point of origin and of 
end? (1993:17). She is the ultimate, ?gestating, all-devouring womb? (Creed, 1993:27) that, 
whilst giving birth to all living things, also threatens to re-incorporate everything in her path. She 
is ?present in all horror films as the blackness of extinction ? death? (1993:28). The archaic 
mother is abject because she threatens the dissolution and loss of the self, evoking anxieties of 
ultimate fusion with this mother. Both the archaic mother and the phallic, pre-oedipal mother, 
that were discussed earlier in relation to Gaylyn?s Studlar?s theories of masochistic spectatorship, 
threaten to dissolve the boundaries of the self. This unity with the pre-oedipal mother, which 
threatens the loss of selfhood and complete absorption by the mother, is pleasurable as well. This 
mother is comforting because she neutralizes the fear of abandonment, restoring the ?sense of 
wholeness of the first symbiotic relationship? (Studlar, 1985:614) and embodies the primal 
 69
 desire for unity and symbiosis between child and mother.  On the other hand, whilst the archaic 
mother promises non-differentiation and wholeness, this wholeness is altogether negative and 
threatening: a psychic death that denies the subject an autonomous, separate self. The archaic 
mother is not like the phallic mother, but neither is she the ?protective/suffocating mother of the 
pre-Oedipal, or the mother as object of sexual jealousy and desire as she is represented in the 
Oedipal configuration? (Creed, 1993:25). Instead, says Creed, she is outside this patriarchal 
constellation. She lacks nothing and does not depend on the phallus for her definition. She is the 
omnipotent archaic force linked to death and ultimate incorporation.  
The archaic mother is present in the horror film in order to bring about a confrontation with 
this abjection, a confrontation with death that ?gives rise to a terror of self-disintegration, 
of losing one?s self or ego?. (Creed, 1993:28)  
She threatens the integrity of the self, playing on the spectator?s fears of bodily and psychic 
incorporation. ?The desires and fears invoked by the image of the archaic mother [?] are always 
there in the horror text ? all pervasive, all encompassing ? because of the constant presence of 
death? (Creed, 1993:28). While distinctly unpleasant, this also serves to fulfil the abject desire of 
the spectator to encounter this dissolution of the self, the desire ?to return to the original oneness 
with the mother? (Creed, 1993:28). This is a desire to confront the masochistic fantasy of re-
 incorporation and overcome it, re-establishing the border between life and death, the human and 
the non-human. Although it is important to bear in mind that not all horror films are this 
conservative as some may not re-establish this border fully. The archaic mother is present in the 
blackness of the woods that threatens to engulf the students, and at the end of Blair Witch Project 
when Heather?s camera, through which we view the diegetic world, is dropped on the floor and 
the screen goes blank. As Creed writes,  
the confrontation with death as represented in the horror film gives rise to a terror of self-
 disintegration, of losing one?s self or ego ? often represented cinematically by a screen 
which becomes black, signifying obliteration of the self, the self of the protagonist in the 
film, and the spectator in the film. (1993:28) 
 
The archaic mother is important to our discussion because once again we see these fears of and 
desire for abjection played out in feminine terms; these fears projected onto the female body. 
Whilst the archaic mother is represented as ?an omnipresent and all-powerful totality, an 
absolute being? (Dadoun, 1989:53), her presence is distinctly feminine, indicated by womb-like, 
intra-uterine settings. The archaic mother is often linked to the womb through the idea of her 
?voracious maw? (Creed, 1993:27),  Some of the signs of the archaic mother are damp cellars, 
 70
 steep stairs, dried blood and dark empty tunnels and chambers, any dim lit, enclosed, threatening 
spaces: ?Everything associated with the archaic mother belongs to (a) the idea of an empty 
forgotten house, the first mansion or dwelling place, and (b) the image of the last resting place, 
the grave, Mother Earth? (Creed, 1993:48). Imagery of the archaic mother can be seen in the 
?graveyard? the three students stumble into in the forest which has piles of stones, and a later one 
with twig figures. Creed goes on to say that the archaic mother is a totalizing presence 
apprehended only through the sense and specific signs like those listed above; ?Her presence 
constitutes the background of the horror film? (1993:148). The fear of the archaic mother, as 
connected to the womb, is linked to masculinity?s ultimate fear; the fear of woman?s generative 
powers. 
 
As has previously been discussed, the womb is threatening because it is the ultimate signifier of 
sexual difference and of maternal authority. However, it may also be seen as threatening because 
it arouses the desire for union with the mother, for non-differentiation and the prohibitions that 
surround this desire. The mother-child bond, says Irigaray, remains in the shadows of our culture 
because it is a mad desire, the ?dark continent? (Irigaray, 1991:35). ?The taboo is in the air. If the 
father did not sever this over-intimate bond with the primal womb, there might be the danger of 
fusion, of death? (Irigaray, 1991:39). Kristeva too argues that this early mother-child relationship 
is marked by abjection, the child trying to break away from the mother, but simultaneously 
desiring her. Therefore, a prohibition is placed onto the maternal body, one that counteracts 
incestuous desire for the mother, against the danger of absorption, reinforcing the boundary 
between mother and child. The presence of the maternal authority, Kristeva says, ?challenges the 
rational discourse of the symbolic order and the seeming stability of the rational subject? 
(1993:38), pointing to the boundary between these two ?laws?. 
   
The image of the womb can be seen not only as threatening because it is linked to abjection, to 
the body and the loss of the self, but also because it is linked to the uncanny. The uncanny, 
according to Freud, is that which is familiar, but has become alienated or repressed in the mind 
and returns as the unfamiliar which is simultaneously familiar/unfamiliar, or unheimlich.8 It is a 
feeling of anxiety that is manifested in the presence of certain persons, things, sensations, 
experiences and situations and it arises whenever infantile fears, beliefs and desires that have 
 71
 been exiled to the unconscious return, ?but in a form so distorted and disguised by repression 
that we fail to recognize its psychological source? (Castle, 1995:7). Whereas abjection tends to 
give rise to revulsion, the uncanny arouses dread, horror and uneasiness, although both may be 
linked. 
A massive and sudden emergence of uncanniness which, familiar as it might have been in 
an opaque and forgotten life, now harries me as radically separate, loathsome. Not me. Not 
that. But not nothing, either. A ?something? that I do not recognize as a thing. A weight of 
meaninglessness, about which there is nothing insignificant, and which crushes me. On the 
edge of non-existence and hallucination, of a reality that, if I acknowledge it, annihilates 
me. (Kristeva, 1982:2) 
The womb itself, the former home of the subject, has become alienated and returns through, ?A 
feeling associated with a familiar/unfamiliar place, losing one?s way, womb fantasies, a haunted 
house? (Freud in Creed, 1993:54). It is specifically through the use of the haunted house, the 
witch?s house and it?s the intra-uterine setting, that the uncanny is evoked in The Blair Witch 
Project. The house, so intimately connected with the Witch herself, arouses fear and unease, I 
would propose, because it links to the infantile desire for and fear of incorporation with the 
mother. The house becomes a representation of the womb, which becomes a metonymic sign of 
the mother. Freud suggests that the uncanny unsettles so profoundly ?precisely because it brings 
to light ? by way of a host of strange yet refulgent inventions ? one of the darkest secrets of the 
psyche? (Castle, 1995:7), that which should have remained hidden. Thus the haunted house and 
womb imagery we have discussed unsettles because it touches on this perverse desire for the 
womb, for the mother, a desire which is repressed as taboo. The film itself plays out this 
uncanniness, disturbing order and rationality, especially since the Witch?s house, in which 
Heather and Michael are presumably killed, was destroyed.  
 
The Woman: Pleasure and Spectatorship 
 
The Blair Witch might, therefore, be seen to further open up the possibilities for masochistic 
pleasure. Her presence may be said to bring about the confrontation with repression, abjection 
and the uncanny, arousing feelings of unease and disgust, but also feelings of perverse pleasure. 
What is important in this discussion is what the Witch and this pleasure articulates about culture 
and subjectivity, particularly about gendered subjectivity. The film brings about a confrontation 
with these spaces that are regarded as ?feminine?, forbidden, uncanny and representative of the 
 72
 womb of the archaic mother. These spaces are not only equated with the feminine, but also with 
the monstrous and the confrontation is ultimately punished as the characters with which we 
identify and experience this abjection are killed. The film could thus be said to re-build the 
prohibitions around the female reproductive body, letting the audience encounter it in all its 
condensed and displaced forms, but sending the message that if you attempt to encounter this 
you will be punished. If horror films bring about an encounter with the taboo and are wish-
 fulfilment phantasies that address deep-set anxieties and repressions, The Blair Witch Project 
definitely emphasizes the fear and anxieties surrounding femininity and the maternal. It seems to 
be a ritual of purification in which femininity, specifically the maternal, is seen as needing to be 
purified.  
 
The horror and revulsion in The Blair Witch Project would seem, as Creed notes of horror in 
general, to speak mostly to male fears and anxieties. To be arousing visceral revulsion through a 
confrontation with femininity; abjection as inspired by the maternal body, its connection to 
nature and its reproductive functions, specifically imagery surrounding the womb and the archaic 
mother that inspire fears of incorporation and uncanniness. The film also deals with male fears of 
castration and of female sexuality and seems designed to invoke male fear, disgust and horror. 
This could be seen to be disempowering the male spectator and placing them instead in a 
?feminine? position, especially since terror itself is seen as a feminizing experience. Peter 
Hutchings argues that the female monster in horror ?appears to operate primarily as a passivity-
 inducing device, a means of rendering male characters inadequate and helpless? (Hutchings, 
1993: 90). Thus the male viewer would seem to be, once again, enabled to adopt a position of 
masochism, confronting the terrifying and unpleasant, but still, paradoxically, finding a perverse 
pleasure in this confrontation. The next question remains, what does this mean for female 
spectatorship and pleasure? 
 
Creed argues that while the theories surrounding the monstrous feminine may reinforce the 
notion that female sexuality is abject, it still opens up a space in which femininity is not passive, 
but active, even aggressive.  
The presence of the monstrous-feminine also undermines the view that the male spectator 
invariably takes up a sadistic position because the monster is always male [?] 
 73
 Furthermore, male victims are frequently placed in a masochistic position via the female 
body. (Creed, 1993:156) 
This begins to open up a new space for femininity and masculinity that undercuts the traditional 
binaries of active/male and passive/female. 
 
Whilst this may be so, one must still ask oneself how this specifically relates to gender politics 
within The Blair Witch Project, after all, although the male psyche may be on the line, so to 
speak, through confrontations with male anxieties, it is still the female characters who ?pay? for 
this confrontation. Although all three characters disappear in The Blair Witch Project, it is 
specifically Heather whom we watch falling apart.  Whilst the two male characters, Joshua and 
Michael, do experience terror, theirs is quiet and introverted in relation to Heather?s expression 
of terror. It is Heather who virtually breaks down and goes from being a confident, controlled 
woman, to a hysterical wreck, crying continuously. It is Heather who turns the camera on herself, 
tears and mucous running down her face, as she takes on the responsibility for their situation and 
begs for forgiveness.9 Here, as with Carol Clover?s argument surrounding ?possession? horror 
films, ?the standard scheme puts, or at least seems to put, the female body on the line only in 
order to put the male psyche on the line? (1992:86). Or, as Tania Modleski suggests, submission 
and defencelessness are projected onto the female body to be experienced by the male spectator 
at a ?safe distance? (1986:163). 
 
The monstrous-feminine, Creed posits, also opens up the possibility that the female spectator, 
instead of being positioned masochistically, may be able to find some pleasure in identifying 
with the sadistic female monster. However, this still does not wholly address the fact that 
women, the female spectator included, are being aligned with abjection, with feelings of disgust 
and horror. How does is affect the female viewer when she is presented with images that inspire 
revulsion and horror, when those images are connected to her own gender identity? What 
pleasure can be found for the female spectator in the conception of her own sexuality and 
gendered being as monstrous? 
 
The Blair Witch Project may open up spaces for the subversion of ?typical? gender roles, 
allowing the possible fluid shift between identifications, allowing men and women to occupy 
both active, sadistic positions and passive, masochistic ones. However, whilst this may be 
 74
 subversive at this level, the film continues to reinforce the ?ideological project of the horror 
film? (Creed, 1993:83), as it aligns femininity both with monstrousness and the need to be 
controlled and punished. Thus, Modleski?s assertion would seem to be borne out: ?it is the 
female spectator who is truly deprived of ?solace and pleasure? [my emphasis]? (1986:163). 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 75
 Chapter 5: 
Conclusion 
 
If horror films, as some theorists such as Robin Wood (1986) believe, enunciate the unconscious 
desires and fantasies of society, then The Blair Witch Project would seem to point to masochism 
as one of the primary preoccupations of contemporary Western ?mass culture?. The pleasure that 
the film would appear to provide contradicts the assumption that the horror genre is centered the 
celebration of pain in its sadistic form. Instead, the film bears out the work of recent theorists 
such as Carol Clover, Barbara Creed and Linda Williams, among others, who have begun to 
explore modern horror as a repository for the exploration of far more masochistic desires. ?It 
seems to me that, inasmuch as horror exists as a punishing, subjecting (but also pleasurable) 
experience, then ?masochism? is its primary effect? (Hutchings, 1993:87). Masochism, as has 
been discussed, is seen as perverse and deviant, contrary to ?healthy?, ?normal? sexual drives and 
desires. It is exactly this preoccupation with masochism, the indulgence in and celebration of 
unpleasure, that situates the film within the realm of perverse pleasure. Instead of questioning 
how, despite the apparent lack of conventional pleasures (such as distance, control, the 
gratification of expectations and the attainment of the drive for knowledge), Blair Witch could be 
enjoyable, the pleasure of the film would seem to depend upon the subversion of these very 
pleasures. 
 
The Blair Witch Project appears to bear out Tania Modleski?s assertion that the horror genre has 
the potential to equal high art in its political efficacy through attacking false, insipid pleasure. 
Indeed, Blair Witch, as this report has aimed to demonstrate, does not just undercut conventional 
pleasures, but goes so far as to attack them openly. This attack, as has been explored, takes place 
on a number of levels: through spectatorship, convention and the presence of abjection. 
 
Voyeurism and vision are fore grounded by The Blair Witch Project, but instead of reaffirming 
thinking around spectatorship that emphasizes pleasure in distance and sadistic control through 
the gaze, it has been demonstrated that the film re-deploys the gaze entirely.  The film achieves a 
far more masochistic aesthetic visually, as the spectator?s desire to see and know is not gratified, 
but punished. The usually omnipotent and violent ?I-camera? convention of horror is rendered 
 76
 powerless and becomes, instead, unstable and claustrophobic. Carol Clover points out that in 
horror audiences often ?take it in the eye? (1992:180), however, in The Blair Witch Project it is 
not an excess of vision that proves painful, but the complete subversion of scopophilic desire. 
The film?s use of the hand-held camera is limiting and often disturbing in its unsettling, erratic 
vision. But it is ultimately the fact that nothing conclusive is ever seen that punishes the viewer 
the most. Whilst vision is often equated with knowledge and control, especially in the horror 
genre where seeing the threat means one is able to categorize it and mobilize defenses, it is 
precisely this connection that Blair Witch is undermining. The spectator is denied knowledge or 
control and is instead placed in a position of insecurity and helplessness; an attack at the level of 
the eye, violating the viewer?s own sense of vision. This is significant because psychoanalysis 
has theorized that  
a threat to the eye has unconscious associations with other forms of  
dismemberment, including, above all, castration, and that at stake in these associations is 
the disintegration of the self, the collapse of consciousness. (Sandro, 1987:24)  
 
This threat to consciousness and the denial of knowledge is reinforced by the film?s ending. 
Instead of giving a sense of unity and fulfilling the desire for meaning, providing moral and 
psychological safety through a ?true? ending, The Blair Witch Project leaves its audience in a 
state of confusion. Not only is the monster undefeated, but no insight is gained either into the 
disappearance of the students, or into the nature of the threat. Evil remains unintelligible and 
goes unpunished as the film leaves us with more questions than answers, the last shot serving as 
a veritable ?black hole? of meaning. Whilst it is in the nature of horror to savor suspense and the 
build-up of a narrative, Blair Witch is ultimately masochistic in its complete denial of a climax, 
the last scene undercutting fulfillment and leaving the audience unsatisfied. Unsatisfied, that is, 
unless the desire is a masochistic one that craves re-absorption and ultimate unity with the oral 
mother. As has been discussed, the last image of the film alludes to the presence of the archaic 
mother, threatening to pull the audience into the ?place where meaning collapses? (Creed, 
1993:29), into non-differentiation and death. 
 
The Blair Witch Project is also potentially masochistic in its re-deployment of conventions and 
its subversion of expectation which, once again, undercuts the desire for meaning and control. 
The film destabilizes conventions of the horror genre, engaging the audience in pleasurable 
 77
 game-play with conventions and then completely undermining the anticipation generated through 
these horror practices by breaking all the rules. This is epitomized by the film?s representation of 
its female protagonist, Heather, who would conventionally be the ?Final Girl?, a strong, 
resourceful character who defeats the monster. Instead, although coded visually as the ?Final 
Girl?, Heather ultimately collapses emotionally and is sadistically punished, censored for her 
curiosity and her assumption of an active gaze. Carol Clover argues that the ?Final Girl? 
conventionally provides the male spectator with the possibility of exploring taboos and passivity 
through acting his screen surrogate. However, identification with Heather becomes ultimately 
threatening as, through her death when the screen goes blank, the spectator may be drawn into 
the dark abyss and the loss of subjectivity as the ?safe distance? of the screen is negated. 
 
The conception of cinema, especially horror, as a safe space to encounter taboo and vicariously 
experience fear is undercut by The Blair Witch Project?s further subversion of convention and 
expectation. The film replicates a documentary aesthetic and, by exploiting (mis)conceptions 
surrounding documentary as the domain of truth, blurs the boundary between fiction and reality. 
Although audience members might have been aware of the film?s fabrication, I would argue that 
even a slight sense of ambiguity would be enough to blur what are most often clear boundaries. 
This confusion around veracity tampers with the audience?s ability to mobilize ?correct feelings? 
around terror; feelings the viewer usually activates in order to achieve a sense of an aesthetic, 
?safe? distance. Distance is denied and the viewer?s sense of the boundaries between fiction and 
reality and of a whole/unified self is violated as Blair Witch pulls the spectator into the realm of 
the snuff film in which violence, taboo and reality converge.  Instead of a ?secure? site of 
transgression, the horror film becomes threatening and ?excessively close?, potentially unsettling 
the viewer long after the actual film is finished.  
 
The dominant pleasure at work in The Blair Witch Project would thus appear to be a fascination 
with unpleasure and the subversion of more ?mainstream? pleasures such as control, distance 
sadism, closure, acquiring knowledge, the gratification of expectation and the reassurance of the 
viewer?s sense of a whole, unified self, both psychically and physically.  Instead, the film would 
seem to undermine these pleasures, reveling in passivity, powerlessness, confusion and abjection 
 78
 that impinge on the spectator. This would seem to echo Steven Shaviro?s assertion that pleasure 
in spectatorship lies not in sadistic distance, but in masochistic abjection. 
 I enjoy this sordid spectacle only at the price of being mimetically engulfed by it,  
uncontrollable, excitedly swept away. I find myself giving in to an insidious,  
hidden, deeply shameful passion for abject self-disintegration. (Shaviro, 1993:103) 
 
Perhaps this masochistic aesthetic was precisely the reason why The Blair Witch Project struck 
such a chord in popular culture and also why it had such passionate, and varied, responses.1 The 
film has been praised by some and reviled by others; if the film had only been ?bad? or 
unsatisfying, it would have sunk without a trace. Instead, the film (paraphrasing from Kristeva?s 
discussion surrounding abjection), ?beseeched, worried and fascinated desire? (1982:1), as it 
became an integral part of popular culture, at least for a time. Part of that interest would perhaps 
lie in the film?s novelty, in the ?gimmick? of its internet hype and in the innovative presentation 
of fiction as reality. However, I would argue, even it?s ?gimmicks? cannot account for the depth 
of the film?s impact: it is an unconscious fascination with masochism and unpleasure that 
resonated with audiences. Blair Witch would seem to reveal a desire for pleasure that expands 
mainstream conception of what constitutes pleasure in film. 
 
The Blair Witch Project would seem to be progressive and subversive, attacking conventional 
pleasures and engendering a desire for perversity. However, as has also been demonstrated, Blair 
Witch is, on other ideological levels, still conservative. For example, The Blair Witch Project 
may also be regarded as masochistic in the way it enacts a ritual confrontation between the 
viewer and abjection, making the spectator confront the boundaries and limits both of the 
physical and symbolic self. Yet, it is the way the monster and abjection are equated with 
femininity that perpetuates myths surrounding sexual difference and gender. Blair Witch 
ultimately articulates male fears surrounding femininity that may, potentially, deny the female 
spectator pleasure as her gender is equated with abjection and monstrous otherness, 
disseminating conservative gender representations. 
 
The question of gender and ideology is also significant in terms of regarding masochism itself as 
progressive. As we have seen, through discussions surrounding Tania Modleski?s writings 
(1986), pleasure is not neutral, but often tied into gender and ideology. In a similar way 
 79
 masochism is also tied into these same structures. Carol Clover speculates that the reason the 
masochistic aesthetic has been disregarded by film theory, particularly feminist theory, for so 
long is that it would not forward the feminist cause and would go against politics that underline 
the equation of masculinity with sadistic violence. Clover suggests the concept of male 
masochism would ?unsettle what is apparently our ultimate gender story? (1992:227). Therefore, 
masochism would seem to open up new arenas: it allows the articulation of different 
subjectivities, ones that could enunciate a desire for unpleasure, suspense and masochism. It also 
allows for the re-thinking of spectator positioning, challenging the assumption males are always 
active and sadistic, and females always passive and masochistic.  
 
It is, however, also important to realize all positions have their restrictions. Whilst masochism 
may open different avenues of thought and may be challenging in some ways, it also begins to 
articulate its own limitations. Masochism has, traditionally, been coded as feminine. Clover 
points out that Freud regards masochism as ?natural? and ?accepted? in women and it is only 
when it manifests itself in men that it becomes a perversion and is called ?Feminine Masochism? 
(Freud as cited in Clover, 1992: 217). Indeed, even masochism?s presence is seen by Clover as a 
?feminine or feminizing experience? (Clover, 1992:217) for the male spectator, which would 
seem to further entrench binaries that equate femininity with passivity. Peter Hutching argues 
that whilst horror seems to be primarily about inducing passivity in its male audience through 
masochism, feminizing them, it is this very mechanism that ?normalizes? masculinity.  
In other words, by temporarily and in a very circumscribed way of ?feminizing?  
the male spectator, horror emphasizes the ?normality? of masculinity, thereby reassuring the 
male spectator. (Hutchings, 1993:92)  
Hutchings goes on to argue that the pleasure in the horror film for the male spectator arises 
because it appeases man?s problematic relationship with masculinity, operating in the gap 
between symbolic masculinity and real masculinity as is experienced by the spectator. He 
speculates that it is the process of feminizing the male viewer that serves not only to reconfirm 
power, but also to ?cover over the fact that this spectator?s hold on power is structural and 
provisional rather than personal? (Hutchings, 1993:92). Thus, masochism, which is seen by some 
theorists such as Barbara Creed and Carol Clover as a way of advancing gender politics, may 
also, ultimately, re-inscribe patriarchal power. 
 
 80
 I would, overall, agree with David Keyes in that The Blair Witch Project is a redefining moment 
in the horror genre (www.rottentomatoes.com), a moment that re-imagines our connection to 
reality and re-deploys tired old conventions. It would also seem to be re-imagining contemporary 
pleasure through its emphasis on masochism which may present a space for the formation of new 
subjectivities and for pleasure that is not based on sadism and control, but instead desires 
passivity, abjection and masochism. However, this pleasure does not entirely re-conceptualize 
gender positioning, with masochism perhaps further entrenching binaries that equate femininity 
with passivity and otherness; with ?perversity?. The film would seem to enunciate an 
unconscious which is still delineated by fear and repression of sexual difference and reflects the 
ideological construction of women through film?s unconscious mechanisms. However, it is 
imperative to note that instead of pure masochism, the possibilities of more complex play 
between masochism and sadism and between genders is possible. I would argue that what is 
important is that the film does begin to open up these spaces in popular consciousness and, 
through its ?flaws? in gender ideology, may serve to show us the way ahead for the horror genre 
itself.   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 81
  
End Notes 
Chapter 1: Introduction 
1. The film has even spawned its own collection of ?copycat? films collected together under The 
Bogus Witch Project (2000). 
2. I will also be referring to the film?s sequel, Book of Shadows: Blair Witch II (2001) in later 
chapters. However, I will not be considering this a part of the multi-media background of 
Blair Witch, especially because it differs so much stylistically, being far more ?conventional?. 
3. Firstly, repression, defined simplistically, is the psychoanalytic term for the ?active process 
of keeping out and ejecting, banishing from the consciousness, ideas or impulses that are 
unacceptable to it? (Kuhn, 1990:109), these impulses may be painful or emotionally charged, 
or even regarded as perverse and deviant, and thus are banished into the unconscious. An 
example is Freud?s assertion that the child?s incestuous desire for the mother, which is taboo, 
has to be repressed in order to find a ?correct? love object and this may result in masochistic 
fantasies of being beaten as punishment for this desire. Robin Wood examines the 
speculation that horror allows the spectators to deal with repressed elements of the psyche. 
He draws on Freud, outlining two levels of repression, ?basic repression? which is universal 
and necessary, enabling human development, the development of thought and memory 
processes, recognition and consideration of others and the postponement of gratification. The 
second level is ?surplus repression?, repression which is ?specific to a particular culture and 
is the process whereby people are conditioned from earliest infancy to take on predetermined 
roles within that culture? (Wood, 1986:71). Wood notes that the things repressed in Western 
mainstream culture include: sexual energy, bisexuality, children?s sexuality and female 
sexuality.  Repression may also be seen as ?the suppression of awareness for the sake of 
some specific dimension of psychic functionality? (Carroll, 1990:176). 
4. The theories surrounding horror?s purpose briefly outlined previously tend to argue that 
horror itself is conservative: that although an encounter with these repressed elements is 
brought about and horror may be seen as transgressive, these elements tend to be suppressed 
once more as the film ends. These theories are only one possible answer. James Donald 
(1989) and Vivian Sobchack (1987), amongst others, argue that horror films sustain a more 
 82
 transgressive approach, where, on a simple level, the boundary between human and non-
 human is not re-defined, not closed. 
5. Although the concept of sadism itself has been subject to many exhaustive debates, 
especially within gender theory, I will be using sadism here in the sense that Linda Williams 
does, as ?the aggression that underlines patriarchal power or in a more specific sense as the 
sexual perversion that haunts masculine sexual identity and controls a quintessentially 
masculine desire to see, know, and control? (1989:201). A larger, more encompassing, 
discussion of this term is beyond the scope of this essay. 
 
Chapter 2:The Eye/I of Horror - Spectatorship and Vision 
1. For a further discussion of the theme of vision in Hitchcock?s work, see Tania Modleski?s 
The Woman Who Knew Too Much (1998): an interesting discussion around the exploration 
of women, and misogyny in Hitchcock?s films. Modleski particularly discusses the system of 
looks at work in films such as Rear Window (1954), Vertigo (1958), The Birds (1963) and 
Psycho (1960), which foreground voyeurism and self-reflexively implicate the viewer. 
Psycho is also an important example of the ?I-Camera? as the camera ?attacks? Marion. 
2. For an in-depth description of these theorists and their arguments, see Susan Hayward?s Key 
Concepts in Cinema Studies (1996). 
3. To extend this discussion, see John Berger?s Ways of Seeing (1972) where he discusses the 
phallocentric nature of the gaze.  
4. This desire coincides with the rise of, what Linda Williams terms, the ?Frenzy of the Visible? 
(1989:36). She argues that with the emergence of photography and cinema, human vision 
began to be mediated by these optical apparatus that enabled the viewer to see more than 
what was possible by the naked eye. The ability to see that which was previously unseen led 
to an intensification of the desire to see, particularly to see the previously hidden or the 
forbidden. Williams defines the ?Frenzy of the Visible? as the, ?logical outcome of a variety 
of discourses of sexuality that converge in, and help produce, technologies of the visible? 
(1989:36). Although the majority of Williams?s discussion centres on pornography, she 
draws a comparison between this and slasher horrors: ?like pornography, the slasher film 
pries open the secrets of normally hidden things? (1989:191). For example, the female body 
which is sliced and torn open.  
 83
 5. The Blair Witch Project?s sequel, Book of Shadows, uses the ?I-Camera? far more 
conventionally, especially in a scene where tourists are killed at Coffin Rock, disemboweled 
violently by a subjective, hand-held gaze. However, I would argue that this should not be 
considered as ?straightforward? sadistic pleasure. Instead it is through the scene?s choppy 
editing and sense of dislocation, the suddenness with which we see the violence, that the 
audience ?takes it in the eye? (Clover, 1992:180), as will be discussed in depth later in this 
chapter.  
6. This is largely reminiscent of the hype surrounding The Exorcist in which images of the 
possessed child Regan caused viewers to vomit (Carroll, 1990:18). 
7. The concept of abjection will be defined and expanded on later in this discussion to examine 
conceptions of monstrousness and how they are tied into femininity.  
8. For Freud perversions are ?sexual activities which either (a) extend, in an anatomical sense, 
beyond the regions of the body that are designed for sexual union, or (b) linger over the 
intermediate relations to the sexual object which should be traversed rapidly on the path 
towards the final sexual aim? (Silverman, 1992:185). Thus, most of the pleasures of cinema 
that we have been discussing all be regarded as ?perverse pleasures?.  
9. Here I am using the male Oedipal masochism as the example deliberately. It is interesting to 
note, something that will become important in our later discussion of the political efficacy of 
masochism in The Blair Witch Project, that masochism is considered ?natural? for women by 
Freud. The suffering of masochism, in the Freudian conception, is called ?Feminine 
Masochism? and is a male perversion (Clover, 1992; Silverman, 1992). 
10. For a further, more complete discussion of this phenomenon, see ?Time Travel, Primal Scene 
and the Critical Dystopia? (Penley, 1989) or ?Primal Conditions and Conventions: The Genre 
of Science Fiction? (Dervin, 1990). 
11. This is especially interesting in terms of our discussion of pleasure, as William Paul says, 
horror itself is a genre that allows viewers to deal with repressed feelings: ?the horror film is 
especially appropriate for dealing with ?primitive? feelings, feelings that arise during the 
earliest period of our lives. It is perhaps for this reason that every horror film involves a kind 
of regression, a return to an earlier form of thinking and a short-circuiting of the rational 
understanding of life we develop as we mature? (1994:337). Repression here is used in a 
simple sense, but we will be dealing with it extensively in a later chapter. 
 84
 12. It is important to note that although Clover argues that the monster will be defeated and 
incapacitated, the threat contained, this isn?t necessarily always the case. Horror often, as 
shall be discussed later, leaves the threat hanging and effaces closure. 
 
Chapter 3: Convention, Expectation and Subversion 
 
1. An in-depth discussion of the complex debates surrounding the use of the term genre is 
beyond the scope of this essay. For a comprehensive outline see Susan Hayward?s Key 
Concepts in Cinema Studies (1996) where she outlines the history, ideology and theories 
around the concept, as well as the difficulties inherent in a term that is often seen as 
unproblematic by film theorists.  
2. Theorists have come to challenge documentary?s equation with ?truth? and this link between 
documentary and ?reality? is a highly contested area, the discussion of which is outside the 
bounds of this essay. Bearing this in mind, I will continue with the assumption that in the 
?popular? social mind documentary is still, more or less, the domain of truth and that the 
following argument still applies. One reason that I will be making this ?leap? is the efficacy 
with which The Blair Witch Project deceived the audience into believing its veracity by 
drawing on documentary conventions. In a later quote we shall also see that this thinking 
about the correlation in the public mind between reality and documentary informed the 
producers, Greg Hale and Robin Cowie, themselves. 
3. Cin?ma V?rit? was the French segment of the observational documentary cinema movement, 
led by film makers such as Jean Rouch who produced Chronicle of a Summer (1961), whilst 
the American Direct Cinema was led by Robert Drew, who is seen as its founder. Other 
notable contributors to Direct Cinema included Don Pennebaker, Richard Leacock and Al 
and David Maysles. Although the two styles deviated from each other in their methods and to 
the degree in which they intervened in the filming process, they shared a mutual aim, to film 
?the truth?; to mirror the world authentically, without distortion or interpretation. 
4. Cin?ma V?rit? drew on the theories of Russian filmmaker and theorist, Dziga Vertov who 
saw the camera as the perfect eye, ?From the viewpoint of the ordinary eye you see untruth. 
From the viewpoint of the cinematic eye [?] you see truth? (1984: xvii). Vertov believed 
that film could un-problematically capture and mirror back the world to audiences. He 
 85
 believed that the image itself was ?truth? and that one could film ?real life?, or ?Life caught 
unawares? (as cited in Ellis, 1989:33), and thus named it ?Kino Pravda?, the ?Cinema of 
Truth?. Vertov saw the camera, unlike the ?flawed?, limited human eye, as a perfect 
mechanical eye that could record reality without limitations or mistakes. It was through the 
camera that Vertov posited that humanity could ?see without limits? (Vertov, 1984:41).  
5. To this end proponents of Cin?ma V?rit? would only use real people, ?social actors?, film on 
location and there would be no scripting. A key technical development in sound camera 
synchronization at the time made it possible to film on location with a fairly mobile camera. 
However, the American advocates of this observational, ?truthful?, style criticized Cin?ma 
V?rit? for its use of interview and direct address. While the French filmmakers used 
interview as a tool to reveal reality, and drew attention to the presence of the filmmaker and 
the process of filming itself, Direct Cinema sought to efface the role of the filmmaker 
entirely, denying their own personal perspective.  
6. Perhaps, on one level, this draws attention to the artificial nature of these conventions. There 
is no inherent connection between a shaky, hand-held camera and truth, instead these are 
learned customs, as the Nichols quote in the above paragraph alludes to. MacDonald and 
Cousins point out: ?These days, Cin?ma V?rit? is a vague blanket term which is used to 
describe the look of a feature or documentary films ? grainy, hand-held camera, real 
locations? (1996:251). Harvey O?Brein argues that the film?s blurring of the line between 
performance and reality ?exposed the manipulation inherent in this genre, and demonstrates 
our willingness to accept certain visual conventions (hand-held camera, black and white, 
poor quality video images, foul language), as signifiers of authenticity? (O?Brein, 1999). 
Perhaps Blair Witch challenges, to a degree, the complicity between text, producer and 
viewer in sustaining genre.  
7. Carroll does point out that many viewers are not just unaware of the tacitly agreed rules of 
film viewing, but are unaware of even playing a game at all (1990:74). For an interesting 
discussion of this phenomenon, see Steve Neale?s article ?You?ve Got To Be Fucking 
Kidding!: Knowledge, Belief and Judgment in Science Fiction? (1990) in which he 
investigates the correlation between special effects and their effects on the audience?s belief. 
He examines the layers of knowledge, belief and judgment where spectator knows the 
representation is a fiction. Neale investigates how John Carpenter?s The Thing (1982) 
 86
 reinforces the suspension of disbelief, despite the audience?s knowledge that it is fiction, 
brought on my far-fetched special effects.  
8. Another thing to note, briefly, is that in calling into question the distinction between fantasy 
and reality, between the known and unknown. It could be argued that the film is in the realm 
of the fantastic. Victor Todorov posits that the key to the fantastic is hesitation, when 
confronted by an inexplicable phenomenon, between a natural or supernatural explanation. 
For an in-depth analysis of this, see James Donald?s discussion (Todorov as cited in Donald, 
1989:11). Donald remarks that, ?A pure work of the fantastic would indeed retain the 
hesitation and uncertainty until the last moment and even ?beyond the narrative?? (Donald, 
1989:18), just as Blair Witch does, maintaining this hesitation for as long as possible. Also of 
interest, in light of our discussion of masochism, is Virginia Wexman?s argument that  ?The 
confusion between inner and outer reality engendered by ?the fantastic? reflect modes of 
experience that are psychologically infantile, recalling a narcissistic period of development in 
which the individual was unable to distinguish from the world around it? (1987:33). The 
fantastic, in other words, takes its audience ?back to a time of powerlessness and of traumatic 
confusion between fantasy and reality? (1987:41).  
9. This is important for overall pleasure since, Carroll posits, horror itself is about affecting, 
shocking and scaring us; ?Being thrilled, albeit aesthetically relieves the emotional blandness 
of something called modern life? (Carroll, 1990:167). As Steven Shaviro argues, as discussed 
in the previous chapter, horror?s appeal lies in its ability to stimulate us; make us scream, 
jump, or give us goose bumps, offering us ?an immediacy and violence of sensation that 
powerfully engages the eye and the body of the spectator? (1993:26). 
10. Carroll maintains that even though the reaction to horror films is not genuine fear, but ?quasi-
 fear? (1990:71), horror still has genuine effects: the creeping horror, the goose bumps and the 
screams, these are real reactions to the felt fear. He likens this, again, to a game, just ?as one 
can be intensely engaged in games in general? (Carroll, 1990:71), so one can one still be 
affected by ?art-horror?. He argues that this is much like ?thought-theory? where thoughts are 
powerful enough to evoke emotions, to argue that the viewer does not have to necessarily 
confront something in reality to be affected, just the thought can terrify us. For example, one 
need not fall down a cliff to be frightened of it happening, the idea of it is enough. This link?s 
to James Donald?s discussion of Freud?s analysis of female patients? tales of rape and 
 87
 paternal seduction which may or may not refer to a real event but, either way, had as much 
impact on the patient?s psychic life as if it had actually happened. Elizabeth Cowie argues: 
?What Freud show is that it is irrelevant to consider whether the event was fantasised or real, 
or whether the woman wishes it to be real, for the fantasy refers not to physical reality but to 
psychical reality? (as cited in Donald, 1989:138). From this, one can conclude that it is not 
necessarily the narrative?s status as fantasy or reality that is important here, but the fact that 
its affect is real.  
11. Carroll also mentions that the relationship between fiction and emotion is not always 
straightforward, that the feelings this ?game? arouses are not always voluntary. Although the 
viewer may deliberately suspend disbelief, the emotions fiction provokes are always 
volitional as the viewer may not have the choice to disbelieve and dispel the emotions; as in 
his reaction to The Exorcist (1973) by which he was ?overwhelmingly struck? (Carroll, 
1990:74). This correlates to Steven Shaviro?s argument, examined in the first chapter, that 
cinematic viewing is a process of contagion in which the viewer is powerless not to see; the 
image ?violently impinges on me, one that I can no longer regard, unaffected from a safe 
distance? (1993:46). Carol Clover also argues there is not necessarily a safe distance, that the 
assault on the viewer, on the eye in particular, is so real that it blurs the distinction between 
real and ?not-real? creating physical affects as ?we take it in the eye? (1992:202). 
12. ?In general, the term ?Slasher? is used to define those films in which a psychotic killer 
murders a large number of people, usually with a knife or other instrument of mutilation? 
(Creed, 1993:124). 
13. See the discussion in the next chapter linking the abject and uncanny to the setting itself, 
namely the woods and the Witch?s house. 
14. I find Badley?s reading interesting in light of previous discussions surrounding Steven 
Shaviro?s concepts of spectatorship and masochism. Similar to Shaviro, who writes 
?Scopophillia is then the opposite of mastery [?] Voyeuristic behaviour is not willed or 
controlled by its subject: it is a form of captivation? (1993:49), Badley seems be arguing that 
there is a lack of control even in genre itself. Instead of the sense of power pre-knowledge of 
the conventions should produce, the viewer has no control, especially over their physical 
reactions. Similarly Shaviro contends that, even knowing the image is ?unreal?, cinema still 
has powerful effects on the body of the spectator, which, as discussed in the chapter on 
 88
 spectatorship, provides fuel for his proposition that film viewing is at heart a masochistic 
experience.  
15. This can be likened, although it is not the same, to Tania Modleski?s discussion, outlined in 
the chapter on spectatorship, of Freud?s analysis of the ?fort/da? game which illustrates how 
?the individual learn to take pleasure in pain and loss? (Modleski, 1990:69). 
16. Clover also traces horror?s similarities to folktales and oral narrative in its ?free exchange of 
themes and motifs, the archetypal characters and situations, the accumulation of sequels, 
remakes, imitations? (Clover, 1992:111). 
17. This assertion will be discussed in more detail later in this chapter as it addresses the 
convention of the ?Final Girl?. 
18. I am using the male pronoun to refer to the monster/killer here because, as has been 
discussed, the killer is seen to be a ?non-specific male killing force? (Robert Ebert as cited in 
Creed, 1993:125), largely for the phallic and sadistic nature of the attack and weapon. 
However, it is important to note, as Barbara Creed does, that no matter what the gender of the 
killer, he/she is still feminized.  
19. This is a convention played with in Wes Craven?s Scream (1996), a film which Deneka 
MacDonald discusses as an example of a ?pioneering attempt to deconstruct the 
contemporary horror film? (MacDonald, 2002:1). 
20. Clover argues that it is important to note that most, although not all horror films, return the 
viewer to the status quo (1992:222). 
21. Clover asserts that it is through the ?Final Girl? that cross-gender identification may take 
place, allowing the male viewer to be passive and feminine (1992:175). She argues that 
horror is far more victim-identified that it is given credit for, and that it allows fluid character 
identification between monster and victims, with gender as more of a permeable membrane 
than a fixed boundary. Clover stresses that the cross-gender identification allowed by the 
?Final Girl? is subversive in that it begins to question the male gaze and theories of masculine 
mastery by acknowledging that males aren?t automatically relegated to active, sadistic 
positioning and females to a passive, masochistic one. Linda Williams, on the other hand, 
challenges Clover?s assertions by suggesting that when the ?Final Girl? looks back, she too 
becomes monstrous; ?She becomes, in other words, not so much both male and female as 
neither male nor female? (1989:208). Just as Vera Dika notes, ?she is both like the killer in 
 89
 her ability to see and to use violence, and like the victims in her civilized normality and in 
her initial inability to see? (1987:90), so Williams criticizes this notion that automatically 
(once again) conflates the feminine with the monstrous. Williams says that the ?Final girl? 
and ?reactive gaze? may not be quite as subversive as Clover suggests because these ?theories 
of bisexuality are not considered apart from larger relation of power that devalue femininity 
and ultimately repress male masochism? (1989:206). 
22. This is, of course, complicated in that the audience to some degree know that Heather is not 
totally triumphant. For audiences exposed to the pre-publicity on the internet and the mock-
 umentaries, they would have known that all three students remain missing. I would, however, 
still argue that the convention remains strongly in place, that audiences would expect the 
footage to expound on their disappearance, perhaps motioning towards Heather?s final 
confrontation with the Blair Witch.  
23. Although it is arguable what use the map could have been as they were already in the 
supernatural territory of the Blair Witch, where she has control over nature. 
24. This is especially true as Josh could be argued to be the victim that falls to the Witch, 
showing the audience her capabilities. However, the audience never sees anything and his 
disappearance and subsequent fate is never satisfactorily explained.  
 
Chapter 4: The Witch, the Woman and the Woods - Femininity and Monstrousness 
 
 
1. Annette Kuhn, in her analysis of the repression of female sexuality, notes that this projection 
is often done through the unconscious processes of displacement and condensation. The 
repression may return in visual disguise; ?condensation? where a single idea comes to contain 
all the emotion associated with a group of ideas, or multiple signifieds, or ?displacement? 
where the emotions are transferred from the original idea they were associated with to other 
idea, sparing the subject the pain of the original source of the emotion (Kuhn, 1990:109-110). 
For example, the figure of the Witch (which we will examine in detail later in this chapter) 
can be said to be terrifying because she becomes a condensation of the fear of female 
sexuality and power, of nature and of the unknown, among other things. On the other hand, 
the ?haunted house?, typical of the Horror genre and which will also be examined later, 
becomes terrifying because fear of the mother and her generative powers, of the womb, 
become displaced onto the image of the house. Important here to our later discussion, as 
 90
 Elsaesser (1989) posits, when a repressed issue returns in displaced and condensed forms, 
forms ?so distorted and disguised by repression that we fail to recognize its psychological 
source? (Castle, 1995:7), this often induces feelings of uncanniness because this issue is 
unfamiliar, being distorted, whilst still being strangely familiar. The uncanny and its 
relationship to the figure of the witch and the maternal body will be discussed at length later 
in this chapter.  
2. This violence is shown through point of view shots in which the viewer in placed in the 
position of the various characters who are slaughtering the tourists and may seem to reiterate 
the idea of spectatorship as sadistic and controlling. However, as we have seen, this is not 
that simplistic, sadism alone doesn?t define spectatorship. 
3. The Blair Witch Project is explicitly linked to the history of witch trials in the United States, 
a history that is referred to both in the film?s setting and in the Dossier (Stern, 1999). This is 
a history of violence where thousands of women were put to death for supposedly worshiping 
the devil and practicing black magic. This history, despite the number of deaths, occupies a 
surprisingly little space in popular culture. I would argue that whilst the film does draw 
attention to this omission, at the same time it merely reiterates the central mythic structures 
related to the figure of the witch. As MacDonald (2002), in her criticism of the film, notes: 
The Blair Witch Project relies on our imaginations and our cultural perceptions and 
expectations to reinforce the fear we feel for her, although we never see her, it is our own 
imaginations that make her a tangible force in the narrative; ?Its power lies not just in our 
own imaginations [?], but in the labels and rules that we accept as gendered? (MacDonald, 
2002:5). She goes on to say: 
          The Blair Witch Project is horrific because it confirms society?s worst fears:             
             witches are evil, they kill small children, they perform sacrifice and murderous  
        rituals, and they live in the depths of the unknown places we surely do not want toenter.      
        The Blair Witch Project reproduces these fear for its audience, and in so doing, the film  
          joins a long history of reaffirming both the negative image of the witch and our erverse          
               attraction for such images. (MacDonald, 2002:2) 
Most importantly, these negative images are absolutely bound up with femininity itself and 
merely perpetuate these myths of gender. 
4. Clover points out that gender confusion is rife within the slasher genre, with female heroines 
masculinized, as seen in the discussion surrounding the Final Girl in the previous chapter, 
and both male victims and monsters feminized (1992:13). Clover argues that killers in slasher 
 91
 films tend to be trapped in infancy, their sexual drives perverted and violence used as a 
substitute for sex. This lack of active sexual power renders the killer feminine. On a similar 
point, Hutchings also points out that male victims are often marked as un-manly or feminine 
(1993:90). 
5. For an in-depth discussion of vagina dentata, see Creed?s discussion in which she relates this 
concept to the ?slasher? film in which the figure of the knife-wielding heroine, who usually 
defeats the monster, is not a ?pseudo man?, but a castratice who arouses anxieties around 
castration. Creed argues that the figure of the castratice has been repressed in Freudian 
psychoanalytic theory because it ?challenges Freud?s view that man fears woman because 
she is castrated? (1993:127). 
6. The Blair Witch Project?s sequel, Book of Shadows, also deals extensively with abjection, 
specifically the link between reproduction as abject and to women as ?open to possession?. In 
the film one of the characters, Tristan, is ostensibly possessed by the Blair Witch. Possession 
is regarded as abject because the boundary between self and other has been transgressed and 
is another of Creed?s categories of the monstrous-feminine. What is important is that she is 
pregnant, the maternal body being abject as we will discuss later, and she miscarries, 
bleeding profusely. It is Tristan who is specifically linked with blood, maternal blood in 
particular. Creed points out that in certain cultures there is the superstition that woman?s 
menstrual blood it terrifying as it gives the woman terrifying powers. ?In some horror films 
the witch?s supernatural powers are linked to the female reproductive system ? particularly 
menstruation? (Creed, 1993:77). This signals that the Witch and Tristan are connected by 
monstrousness right from the beginning of the film: it is Tristan?s maternal body, her ability 
to reproduce, that makes her monstrous, she is already abject, ?open?. Carol Clover notes that 
possession films are ?stories that hinge on psychic breaking and entering ? that plunge us 
repeatedly into a world of menstruation, pregnancy, foetuses, abortion, miscarriage, amniotic 
fluid, childbirth? (1992:82), that being ?open? to possession is specifically coded as feminine, 
no matter what the gender, with the possessed person being ?physically opened, penetrated? 
(1992:101). Possession stories, 
concern themselves with bodies penetrated, invaded and colonized ? bodies convulsed by 
some alien force ? they also attest to an archetypal horror story. And insofar as that story 
turn on bodily orifices, holes ? natural passages to an inner space ? it would appear to be 
a story built around the female body. (Clover, 1992:80) 
 92
 Creed also observes that the women who are possessed are usually those that refuse to take 
up their proper place in the symbolic order and has broken with her proper feminine role;  
Woman is constructed as possessed when she attacks the symbolic order, highlights its 
weaknesses, plays on its vulnerabilities; specifically, she demonstrates that the symbolic 
is a sham built on sexual repression and the sacrifice of the mother. (1993:41) 
This can specifically said to be true of Tristan who, although married and pregnant, is unsure 
about her pregnancy, even though her husband, Stephen, is overjoyed. In a conversation with 
Kim she says she is six weeks pregnant, doesn?t want to keep the baby, but doesn?t know 
what to do. Later we see her drinking and smoking, waving away her husband?s warnings 
about harming the foetus. She later has a dream in which she takes a towel down to the 
nearby river and pushes it underwater. Blood bubbles up furiously from below the water, 
accompanied by the sound of a baby crying. When Tristan wakes, she miscarries the baby 
and in hospital says, ?I dreamt I hurt the baby?, ?I?m sorry I didn?t want it. I?m sorry that I 
lost it?. In one sense then it could be argued that she is possessed because she won?t accept 
her place in the symbolic order, as a mother, and is therefore punished, especially as that at 
the end she is murdered by her husband. 
7. In Book of Shadows, the Witch is even more bound up with the notion of controlling the 
woods. The characters are plagued by ?visions?, such as the presence of vicious dogs, or the 
destroyed van, only to find them disappeared or whole again, blurring the boundary between 
fantasy and reality. 
8. There are two modes of the uncanny, both having similar effects: the first, which this 
discussion will centre on, arises when that which has been repressed returns in an altered 
form, is recognizable, but also unfamiliar at the same time. Freud uses the word 
?unheimlich?, which means simultaneously homely and un-homely. Another origin of the 
uncanny is when ?primitive? beliefs are confirmed. Terry Castle, in his discussion of the 
uncanny, says it emerged, or was invented, in the 18th Century. It was through this period?s 
quest for reason, to systemize and regulate knowledge, that this uncanny anxiety and 
strangeness could be felt. Freud writes: ?our primitive forefathers once believed that these 
possibilities were realities and were convinced they actually happened. Nowadays we no 
longer believe in them, we have surmounted these modes of thought [?] As soon as 
something actually happens in our lives which seems to confirm the old, discarded beliefs, 
we get a feeling of the uncanny? (Freud as quoted by Castle, 1995:9). Thus, for example, 
 93
 whereas our forefathers believed ghosts really did walk the earth, and would accept them, 
their appearance to us would result in a feeling of uncanny, of dread and horror, because we 
have overcome our belief in them.  
9. The same pattern is repeated in Book of Shadows, in which, while all the characters are put 
under pressure, experiencing terror and confusion, it is the two female characters that are 
killed. It is Erica?s body, blue and naked, that is found in the closet, and it is Tristan who is 
possessed and finally hung by her neck. More specifically, I would argue, it is these two 
women?s threat to patriarchy that is punished. Erica claims she is a witch that, as we have 
seen, brings up fears of feminine power, and she is sexually confident and aggressive. Tristan 
too is a threat to patriarchy, resisting her role as mother, her body ?open? to possession. 
 
Chapter 5: Conclusion 
 
1. One must also bear in mind that the film?s popularity may also have stemmed from a desire 
in audiences to be part of the Blair Witch phenomenon; that viewers went to see the film in 
order to feel a part of the ?collective? as it swept over popular culture. Perhaps viewing the 
film gave a sense of belonging, where they viewer could attest, ?I was there?. However, 
this is a discussion that, while relevant and interesting, must take place in another forum.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Filmography 
 
Birds, The (1963), Directed: Alfred Hitchcock. 
Blair Witch Project ,The (1999), Directed: Eduardo Sanchez and Daniel Myrnick. 
Bogus Witch Project, The (2000), Directed: Victor Kargan (et. al.). 
Book of Shadows: Blair Witch 2 (2001), Directed: Joe Berlinger.  
Cannibal Holocaust (1980), Directed: Ruggero Deodato. 
Chronicle of a Summer/Chronique d?un ?t? (1961), Directed: Jean Rouch and Edgar Morin. 
Carrie (1976 ), Directed: Brian De Palma. 
Curse of the Blair Witch (1999), Directed:  Eduardo Sanchez and Daniel Myrnick. 
Defining the Moment (1999), Directed: Peter Wintonick. 
Exorcist, The (1973), Directed: William Friedkin. 
Friday the Thirteenth (1980), Directed: Sean S. Cunningham.  
Halloween (1978), Directed: John Carpenter. 
Nightmare on Elm Street (1984), Directed: Wes Craven. 
Psycho (1960), Directed: Alfred Hitchcock. 
Rear Window (1954), Directed: Alfred Hitchcock. 
Scream (1996), Directed: Wes Craven. 
Texas Chainsaw Massacre (1974), Directed: Tobe Hooper. 
Thing, The (1982), Directed: John Carpenter. 
Vertigo (1955), Directed: Alfred Hitchcock. 
Wizard of Oz, The (1939), Directed: Victor Fleming.