Investment Analysts Journal – No. 63 2006 31 

Book-to-market ratio and returns on the JSE 
 
 
1. INTRODUCTION  
 
Many firm-specific attributes or characteristics are 
understood to be proxies for what Fama and French 
(1992: p428) refer to as “the unnamed sources of risk”. 
Perhaps the most notorious of these is the size of the 
firm or its market value, first documented by Banz 
(1981). The relationship between size and average 
returns has become known as the “size effect”.  
 
Ball (1978) argues that the ratio of earnings-to-price, or 
E/P ratio, is a blanket proxy for unnamed risk factors in 
expected returns. Other firm attributes such as 
financial leverage (see Bhandari, 1988), dividend yield 
(see Litzenberger and Ramaswamy, 1979), and book-
to-market ratio (see Rosenberg et al., 1985) have also 
been found to exhibit significant correlations with 
average returns. Each of these, according to Ho, 
Strange and Piesse (2000), may be proxies for certain 
risk factors that are related to asset returns.  
 
The last of these factors, the book-to-market (BTM) 
ratio, is the ratio of book value of equity (total assets 
minus total liabilities) as per the balance sheets to 
market value of equity (stock price times the number of 
shares outstanding). Fama and French (1992) find a 
strong positive BTM effect, suggesting that firms with 
higher BTM ratios have higher expected average 
returns. Furthermore, in their analysis performed on 
US data from 1962 to 1989, Fama and French (1992: 
p428) find that “although the size effect has attracted 
more attention, book-to-market equity has a 
consistently stronger role in average returns.” 
 
Internationally, literature documenting the explanatory 
power of the BTM ratio over stock returns is not 
scarce. Stattman (1980), for example, finds a positive 
relationship between average return and BTM for U.S. 
stocks, as do Rosenberg, Reid, and Lanstein (1985). 
Chan, Hamao, and Lakonishok (1992) find that BTM is 
useful in explaining Japanese stock returns.  
 
1.1 BTM and risk 
 
The book value of a firm is the difference between total 
assets (resources expected to result in inflows of 
economic benefits) and total liabilities (obligations 
expected to result in outflows of economic benefits), or 
a measure of net expected inflows of economic 

                                                 
*Respectively Senior lecturer of Business Finance and associate 
lecturer of Economics, School of Economics and Business 
Sciences, University of the Witwatersrand, Private Bag 3, Wits 
2050, South Africa 
Email: auretc@sebs.wits.ac.za 
 sinclairer@sebs.wits.ac.za 
 

benefits, or earnings. However, there is inherent 
uncertainty surrounding those earnings.  
 
Investments in two firms, each with similar book value 
to the other, are likely to be valued differently if there is 
more uncertainty surrounding the returns of one versus 
the other. The investment with the lesser uncertainty 
(lower risk) is likely to be preferred to the investment 
with the greater uncertainty (higher risk), since the 
marginal utility of risk is assumed to be always 
negative, as per Markowitz (1959). As a result, the 
market value of the less risky investment is likely to be 
higher than the market value of the more risky 
investment. Since the BTM ratio is the ratio of book 
value to market value, the less risky investment is 
therefore likely to have a lower BTM ratio than a more 
risky investment. Given that higher returns are 
necessary to induce investors to purchase a riskier 
investment, a positive relationship between BTM and 
returns results.  
 
This idea that BTM may be a proxy for risk is 
documented by Fama and French (1992), Davis, Fama 
and French (2000), Keim (1988), and Hawawini and 
Keim in Jarrow, Maksimovic and Ziemba (1995), 
Daniel and Titman (1997), Strong and Xu (1997), Ho, 
Strange and Piesse (2000), Drew (2003) and Griffin 
and Lemmon (2002), to name but a few. Some of the 
markets tested include those in the U.S., U.K., Hong 
Kong, Korea, Malaysia, Italy and the Philipines.  
 
Chen and Zhang (1998) suggest BTM may capture 
three different types of risk: distress of a firm, financial 
risk, and riskiness of cash flow. Akgun and Gibson 
(2001), on the other hand, suggest that BTM (as well 
as size) may subsume useful information regarding 
both the probability of bankruptcy and recovery rates, 
as well as distress risk. Vassalou and Xing (2004) 
posit that the BTM effect is largely a default effect, but 
exists only in segments of the market with high default 
risk.  
 
For the purposes of this study, it will suffice to simply 
recognise that BTM is a proxy for certain elements of 
risk of the firm, without postulating exactly what those 
elements are, in the fashion of Fama and French 
(1992). Attempting to dissect the BTM effect into the 
various types of risk for which it may proxy remains an 
intriguing avenue for further research. 
 
Earlier studies on returns on the Johannesburg Stock 
Exchange (JSE) have largely been performed within 
the context of the CAPM, with various firm-specific 
attributes being tested jointly with the CAPM’s risk 
measure, beta, in order to provide evidence for or 
against the CAPM.  

CJ Auret* and RA Sinclaire 



Book-to-market ratio and returns on the JSE 
 

 
32 Investment Analysts Journal – No. 63 2006 

For instance, Page and Palmer (1991) find evidence 
for an earnings effect1, but no size effect. De Villiers, 
Lowings, Pettit and Affleck-Graves (1986) find no 
evidence of a size effect, whilst Affleck-Graves, 
Bradfield and Barr (1988) find that the normal one-
parameter CAPM is well-specified, with the exception 
of gold shares. Specifically, they found that there was 
no dividend yield, size or liquidity effect. Affleck-
Graves, Gilbertson and Money (1982) find a portfolio 
of low-priced stocks performed better than a portfolio 
of high-priced stocks.  
 
Due to the scant research on the JSE outside of the 
context of the CAPM, van Rensburg and Robertson 
(2003) undertook to identify those attributes which 
have the ability to explain average monthly returns 
over a 10-year sample on the JSE, from July 1990 to 
June 2000, independent of the CAPM’s risk measure, 
beta.2 This was done by initially regressing returns on 
each of 24 different attributes3 separately. These 
variables included most of the more common attributes 
typically put forward to explain stock returns, with the 
exception of the BTM ratio.4 Afterwards, regressions 
were performed on all combinations of pairs of 
attributes to determine how well they jointly explained 
stock returns. The analysis was extended to groups of 
three attributes, and the process continued as long as 

                                                 
1The effect of the price-to-earnings ratio (PE) on returns. 
 
2They do perform similar tests within the context of the CAPM 
too, but find no empirical support for the CAPM at all.  
 
3These included: Price-to-earnings, dividend yield, price-to-
profit, price-to-NAV, cash flow-to-price, sustainable growth, 
retention rate, size, return-on-equity, return-on-assets, debt-to-
cash flow, debt-to-assets, long term loans-to-assets, debt-to-
equity, leverage, financial distress, current ratio, quick ratio, 
owner’s interest, previous one month’s return, previous six 
month’s return, previous one year’s return, trading volume and 
shares in issue.  
 
4The paper does, however, include a price-to-net asset value 
per share (P-NAV) ratio. Upon reflection, this turns out to be 
similar to the inverse of the BTM ratio, though there are a few 
accounting differences (for example, the treatment of 
redeemable and irredeemable preference shares). There are 
however, three more important reasons why the P-NAV will not 
substitute for BTM. Firstly, the BTM ratio is well documented in 
the literature, whereas there is less research conducted on the 
P-NAV ratio. Secondly, regressing returns on BTM and on P-
NAV will yield very different results. If a linear regression on one 
of the variables is correctly specified, then a linear regression on 
its inverse must be misspecified since the latter will involve a 
non-linear function. Thirdly, since book value (the numerator in 
BTM) can be negative, and market value (denominator) is 
nonnegative, the relationship between book value and BTM 
(holding market value constant) is continuous. In contrast, the 
relationship between book value and P-NAV is characterized by 
a large discontinuity as book value approaches zero from above 
and below. This means that a minor change in book value from 
just below zero to just above zero will cause a jump in P-NAV, 
moving it from the very bottom of the distribution to the very top.  
Clearly then, using P-NAV is not a good substitute for BTM ratio. 
 

no variables became insignificant at the 5% level in the 
regression. The resulting optimal model to explain 
average stock returns was found to be a two-factor 
model with size and price-to-earnings as explanatory 
variables.  
 
Fama and French (1992) find that size and BTM 
combine to capture cross-sectional variation in stock 
returns, absorbing the influence of leverage and the 
earnings-to-price ratio. In light of this, it is important to 
check the robustness of the van Rensburg and 
Robertson (2003) size-P/E model by including the 
BTM ratio as a candidate explanatory variable. 
 
[The element of risk related to BTM can be 
incorporated into a returns model either indirectly 
through a HML (high-minus-low)-type risk factor, or 
directly in the form of a “return to styles” approach. The 
former extracts the signal from the difference of returns 
on two artificial portfolios, one with high BTM values, 
and one with low BTM values. The latter simply uses a 
stock’s BTM ratio as an explanatory variable in 
explaining stock returns. Although the debate as to 
which is more appropriate continues5, this study will 
concentrate on the multi-attribute approach in 
explaining stock returns, as per Fama and French 
(1992) and van Rensburg and Robertson (2003) for 
the sake of comparability.] 
 
The remainder of the paper is divided into the following 
sections: section two deals with issues relating to data 
and methodology. Section three presents and 
discusses results, and the final section concludes. 
 
2. DATA AND METHODOLOGY 
 
The data was generously supplied by Paul van 
Rensburg and Michael Robertson, and covers the 
same sample period as their study. 
 
Financial ratios were obtained from the 
McGregor/Bureau of Financial Analysis (McG/BFA) 
database of standardised financial accounts, from July 
1990 to June 2000. The sample contains stocks in all 
sectors of the JSE. Returns data were obtained from 
the BARRA organisation’s data set of monthly stock 
returns, adjusted for all capital events and dividends. A 
thin trading filter was applied conservatively to ensure 
that all firms in the sample were traded at least once 
during each month. Cash shell companies are 
excluded. The data set shows missing values for de-
listed shares only after the de-listings, which helps 
eliminate the problem of survivorship bias. It also 
augments the data set. Variables have been cross-

                                                 
5Daniel and Titman (1997) argue that the latter is a better 
approach in explaining stock returns than the former, in an 
analysis using both size and BTM attributes. See also Cohen 
and Polk (1995). Davis, Fama and French (2000), on the other 
hand, find that the factor approach performs better than the 
characteristic approach for the book-to-market ratio. 











Book-to-market ratio and returns on the JSE 
 

 
Investment Analysts Journal – No. 63 2006 37 

Finally, this study opens doors for further research in 
this area. Contributions yet to be made include the use 
of a larger data set, using weights to remove the 
influence of stocks too small for institutional investors, 
and an investigation in more depth of the nature of the 
risk for which the BTM ratio is a proxy. 
 
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