Melville Strip[ped]  |  I

Melville strip[ped]   
Creating a School of Arts to rejuvenate 7th Street. 

By Sebastian Gorner
1880785

School of Architecture & Planning
Unoversity of the Witwatersrand
Johannesburg, South Africa

Supervisor: Mr Christos Daskalakos

A research report proposal submitted to the Faculty of Engineering 
and The Built Environment, University of The Witwatersrand in 
partial fulfilment of the requirements for the degree of Master of 
Architecture (Professional) 



Melville strip[ped]
Creating a School of Arts to rejuvenate 7th Street.

By  Sebastian Görner 1880785



Melville Strip[ped]  |  III

I, Sebastian Görner (1880785) am a student registered for the degree 
of Master of Architecture (Professional) in the academic year 2023. I 
hereby declare the following: 

I am aware that plagiarism (the use of someone else’s work without 
their permission and/or without acknowledging the original source) 
is wrong. I confirm that the work submitted for assessment for the 
above degree is my own unaided work except where I have explicitly 
indicated otherwise. I have followed the required conventions in refer-
encing the thoughts and ideas of others. 

I understand that the University of the Witwatersrand may take dis-
ciplinary action against me if there is a belief that this is not my own 
unaided work or that I have failed to acknowledge the source of the 
ideas or words in my writing. 

 
 Signature: _______________________________
    15 February 2024 
 

DECLARATION



Melville Strip[ped]  |  IV

ABSTRACT
This research report is focused on the suburb of Melville, 

Johannesburg. The issue of failing social and economic systems is 

defined and a new intervention is proposed. This intervention is a 

mixed-use development containing a School of Arts, Retail Spaces and 

Apartment Units. 

The report covers precedents and case studies for the proposed 

intervenitons as well as similar design principles and areas within 

South Africa and international examples. 

As the site on 7th Street in Melville is the center point of this report, 

an indepth analysis has been done to determine all asects that 

influenced the design of the intervention. 

The design process is directly linked to the research findings, 

precedents and site analysis. After this the design development is 

documented. 

The final outcome of the research report is a completed building set 

within Melvilles 7th Street as a method to turn the failing economy 

around and to bring the community back together. 



Melville Strip[ped]  |  V

TABLE OF CONTENT
 10 PRECEDENTS     67
 10.1 Institute for the Culinary Arts   68
 10.2 Valladolid Art School    71
 10.3 Axis Building     75

     THEORY
 11 DESIGN AND PROGRAMME   78
 11.1 Design Brief     79
 11.2 Programme     81

 12 VIABILITY ANALYSIS    83
 13 DESIGN DEVELOPMENT    92
 13.1 Design Factors     93
 13.2 Process      94
 13.3 Process - Chosen Layout    96
 13.4 Massing and Layout    97
 13.5 Design Process     98

 14 TECHNICAL ANALYSIS    104
 14.1 Construction Methods    106
 14.2 Construction Details    108
 14.3 Detail Diagrams     111
 14.4 Sustainability     112

PART TWO
 15 FINAL DESIGN     113
 16 REFERENCES     121

PART ONE
 01 INTRODUCTION     01
 1.1 Melville | 7th Street    02
 1.2 Methodology     04

 02 MELVILLE      06
 2.1 Melville Community     07
 2.2 Crime and Safety     08
 2.3 Inappropriate Spaces    09

 03 CASE STUDIES     12
 3.1 Parkhurst       13
 3.2 Maboneng Precinct     17
  04 URBAN DESIGN     20
 4.1 Sidewalks      21
 4.2 Landscape Architecture    23
 4.3 Public Art      24

 05 COMMUNITY BUSINESSES   25
 06 EDUCATOIN FACILITIES    28
 07 RESIDENTIAL DENSIFICATION   31
 08 SKETCH CHARRETTE    34
 8.1 Collage      35
 8.2 3D Form Exploration     36
 8.3 Material Exploration     38
 8.4 Site       40
 8.5 3D Building Exploration    41
 8.6 Structure and Material    46

 09 SITE ANALYSIS     47



Melville Strip[ped]  |  VI

CHAPTER 01 
Figure 1.1.1 Melville Suburb (Google Earth, 2022), Edited by Author 2023          2
Figure 1.1.2 Site in Melville - 7th Street between 2nd Ave & 3rd Ave (Google Earth, 2022), Edited by Author 2023     2
Figure 1.1.3 Melville 7th Street between 2nd Ave & 3rd Ave ca. 2005, by Gauteng Film (n.d)       3
Figure 1.1.4 Melville 7th Street between 2nd Ave & 3rd Ave 2023, by Author 2023        3
CHAPTER 02       
Figure 2.1.1 Sidewalk without People, by Author 2023           7
Figure 2.2.1 Minimal circulation space, by Author 2023           8
Figure 2.3.1 Three Empty Spaces, by Author 2023            10
CHAPTER 03
Figure 3.1.1 Parkhurst 4th Avenue, Streetside Restaurant, by Author 2023          14
Figure 3.1.2 Parkhurst 4th Avenue, Streetside Cafe, by Author 2023          15
Figure 3.1.3 Parkhurst 4th Avenue, Sidewalk, by Author 2023           15
Figure 3.1.4 Parkhurst 4th Avenue, Streetside Restaurant, by Author 2023         16
Figure 3.2.1 Maboneng Precinct, by TripAdvisor 2019           17
Figure 3.2.2 Invisible Boarder of Maboneng Precinct, by Author 2023         18
CHAPTER 04
Figure 4.1.1 Collage of Sidewalk obstacles, by Author 2023           21
Figure 4.3.1 Public Art-3rd Street, by Author 2023            24

CHAPTER 07
Figure 7.1 Melville Attractions Map (Google Earth, 2022), Edited by Author        33
CHAPTER 08
Figure 8.1.1 Sketch Charrette - Collage, by Author 2023           35
Figure 8.2.1 Massing, by Author 2023             36
Figure 8.2.2 Massing, by Author 2023             36

LIST OF FIGURES



Melville Strip[ped]  |  VII

LIST OF FIGURES
Figure 8.2.3 Massing, by Author 2023             36
Figure 8.2.4 Massing, by Author 2023             37
Figure 8.2.5 Massing, by Author 2023             37
Figure 8.2.6 Massing, by Author 2023             37
Figure 8.3.1 Masonry exploration, by Author 2023            38
Figure 8.3.2 Masonry exploration, by Author 2023            38
Figure 8.3.3 Masonry & Timber exploration, by Author 2023          38
Figure 8.3.4 Timber exploration, by Author 2023            38
Figure 8.3.5 Steel exploration, by Author 2023            38
Figure 8.3.6 Stone & Steel exploration, by Author 2023           38
Figure 8.3.7 Stone & Steel exploration, by Author 2023           39
Figure 8.3.8 Stone, Timber, Steel, Glass exploration, by Author 2023         39
Figure 8.3.9 Stone, Timber, Steel, Glass exploration, by Author 2023         39
Figure 8.3.10 Concrete & brick exploration, by Author 2023           39
Figure 8.3.11 Concrete & brick exploration, by Author 2023           39
Figure 8.4.1 Site Shading, by Author 2023             40
Figure 8.4.2 Site Shading, by Author 2023             40
Figure 8.4.3 Site Shading, by Author 2023             40
Figure 8.5.1 Site Massing, by Author 2023             41
Figure 8.5.2 Site Massing, by Author 2023             41
Figure 8.5.3 Site Massing, by Author 2023             41
Figure 8.5.4 Massing Sketch, by Author 2023             41
Figure 8.5.5 Site Massing, by Author 2023             42
Figure 8.5.6 Site Massing, by Author 2023             42



Melville Strip[ped]  |  VIII

LIST OF FIGURES
Figure 8.5.7 Site Massing, by Author 2023             42
Figure 8.5.8 Massing Sketch, by Author 2023             42
Figure 8.5.9 Site Massing, by Author 2023             43
Figure 8.5.10 Site Massing, by Author 2023             43
Figure 8.5.11 Site Massing, by Author 2023             43
Figure 8.5.12 Massing Sketch, by Author 2023            43
Figure 8.5.13 Site Massing, by Author 2023             44
Figure 8.5.14 Site Massing, by Author 2023             44
Figure 8.5.15 Site Massing, by Author 2023             44
Figure 8.5.16 Massing Sketch, by Author 2023            44
Figure 8.5.17 Site Massing, by Author 2023             45
Figure 8.5.18 Site Massing, by Author 2023             45
Figure 8.5.19 Site Massing, by Author 2023             45
Figure 8.6.1 Structure Sketch, by Author 2023            46
Figure 8.6.2 Structure Sketch, by Author 2023            46
Figure 8.6.3 Structure Sketch, by Author 2023            46
CHAPTER 09
Figure 9.1 South Africa Map (Google Earth, 2022), Edited by Author         48
Figure 9.2 Johannesburg Map (Google Earth, 2022), Edited by Author         48
Figure 9.3 Melville Map (Google Earth, 2022), Edited by Author          48
Figure 9.4 Melville Site Map (Google Earth, 2022), Edited by Author         49
Figure 9.5 Melville Attractions Map (Google Earth, 2022), Edited by Author        50
Figure 9.6 Melville Zoning Map (Google Earth, 2022), Edited by Author         51
Figure 9.7 Melville Routes Map (Google Earth, 2022), Edited by Author         52



Melville Strip[ped]  |  IX

LIST OF FIGURES
Figure 9.8 Melville Cnr 4th Ave & 7th St ca. 1960, Johannesburg 1912         53
Figure 9.9 Melville 7th Street between 3rd Ave & 4th Ave ca. 2012, Tripadvisor 2012       53 
Figure 9.10 Melville 7th Street between 2nd Ave & 3rd Ave ca. 2005, GautengFilm n.d       53
Figure 9.11 Melville Cnr 4th Ave & 7th St, by Author 2023           53
Figure 9.12 Melville 7th Street between 3rd Ave & 4th Ave, by Author 2023        53
Figure 9.13 Melville 7th Street between 2nd Ave & 3rd Ave, by Author 2023        53
Figure 9.14 Melville Usage Map (Google Earth, 2022), Edited by Author         54
Figure 9.15 Melville Venues Map (Google Earth, 2022), Edited by Author         55
Figure 9.16 Site Map (Google Earth, 2022), Edited by Author          56
Figure 9.17 Site Vegetation Map (Google Earth, 2022), Edited by Author         57
Figure 9.18 Site Activity Map (Google Earth, 2022), Edited by Author         58
Figure 9.19 Site Sidewalk Map (Google Earth, 2022), Edited by Author         59
Figure 9.20 Sidewalk, by Author 2023             59
Figure 9.21 Sidewalk, by Author 2023             59
Figure 9.22 Sidewalk, by Author 2023             59
Figure 9.23 Site Contour Map (Google Earth, 2022), Edited by Author         60
Figure 9.24 Site Building Use Map (Google Earth, 2022), Edited by Author         61
Figure 9.25 Site Photo, by Author 2023             62
Figure 9.26 Site Photo, by Author 2023             62
Figure 9.27 Site Photo, by Author 2023             62
Figure 9.28 Site Photo, by Author 2023             62
Figure 9.29 Site Photo, by Author 2023             62
Figure 9.30 Site Photo, by Author 2023             62
Figure 9.31 Site Photo, by Author 2023             62



Melville Strip[ped]  |  X

LIST OF FIGURES
Figure 9.32 Site Buildings Map (Google Earth, 2022), Edited by Author         63
Figure 9.33 Site Climate Map (Google Earth, 2022), Edited by Author         64
Figure 9.34 Site Climate Map (Google Earth, 2022), Edited by Author         65
CHAPTER 10
Figure 10.1.1 Institute for the Culinary Arts (ArchDaily,2011)          68
Figure 10.1.2 Second Floor Plan (ArchDaily, 2011)            69
Figure 10.1.3 Institute for the Culinary Arts (ArchDaily, 2011) Edited by Author        70
Figure 10.1.4 Facility Ratio, By Author, 2023             70
Figure 10.2.1 External Facade Valladolid Art School (ArchDaily, 2023)         71
Figure 10.2.2 First Floor Plan (ArchDaily, 2023)            72
Figure 10.2.3 Second Floor Plan (ArchDaily, 2023)            72
Figure 10.2.4 Section showing Natural Lighting (ArchDaily, 2023), Edited by Author       73
Figure 10.2.5 Courtyard Facade Valladolid Art School (ArchDaily, 2023)         74
Figure 10.2.6 Facility Ratio, By Author, 2023             74
Figure 10.3.1 Axis by dhk Architects (Gleich,2019)            75
Figure 10.3.2 Perspective of courtyard (Gleich, 2019), Edited by Author         75
Figure 10.3.3 Axis Ground Floor Plan (ArchDaily,2019)           76
Figure 10.3.4 Axis First Floor Plan (ArchDaily,2019)            76
Figure 10.3.5 Axis Section, By Author, 2023             77
Figure 10.3.6 Facility Ratio, By Author, 2023             77  
CHAPTER 11
Figure 11.1.1 Design Principles - by Author, 2023            80
Figure 11.2.1 Programming diagram - by Author, 2023           81
Figure 11.2.2 Programming diagram - by Author, 2023           81



Melville Strip[ped]  |  XI

LIST OF FIGURES
Figure 11.2.3 Programming diagram - by Author, 2023            81
Figure 11.2.4 Programming diagram - by Author, 2023           81
CHAPTER 12
Figure 12.1 Site Map - by Author, 2023             84
CHAPTER 13
Figure 13.1.1 Layout Sketch 01 - by Author, 2023            94
Figure 13.1.2 Layout Sketch 02 - by Author, 2023            94
Figure 13.1.3 Layout Sketch 03 - by Author, 2023            95
Figure 13.2.1 Chosen Layout Sketches - by Author, 2023           96
Figure 13.3.1 Massing Diagram - by Author, 2023            97
Figure 13.4.1 Site Plan - by Author, 2023             98
Figure 13.4.2 Ground Floor Plan - by Author, 2023            99
Figure 13.4.3 First Floor Plan - by Author, 2023            100
Figure 13.4.4 Second Floor Plan - by Author, 2023            100
Figure 13.4.5 Planning Sketch 01 - by Author, 2023            101
Figure 13.4.6 Planning Sketch 02 - by Author, 2023            101
Figure 13.4.7 Artistic Impression (North-West) - by Author, 2023          102
Figure 13.4.8 Artistic Impression (South-West) - by Author, 2023          102
Figure 13.4.9 Urban Design - Current - by Author, 2023           103
Figure 13.4.10 Urban Design - Proposed - by Author, 2023           103
CHAPTER 14
Figure 14.1 Artistic Impression - Facade - by Author, 2023           105
Figure 14.1.1 Structural System - by Author, 2023            106
Figure 14.1.2 Construction Materials (Plastered Brick & IBR Sheeting) - by Author, 2023       107



Melville Strip[ped]  |  XII

LIST OF FIGURES
Figure 14.2.1 Longitudinal Section - by Author, 2023            108
Figure 14.2.2 Detail Section - by Author, 2023            109
Figure 14.2.3 Detail 01 - by Author, 2023             110
Figure 14.2.4 Detail 02 - by Author, 2023             110
Figure 14.3.1 Trellis Sketch - by Author, 2023             111
Figure 14.3.2 Stone Sketch - by Author, 2023             111
Figure 14.3.3 Planter Sketch - by Author, 2023            111
Figure 14.3.4 Window Sketch - by Author, 2023            111
Figure 14.4.1 Artistic Impression - Sustainability - By Author, 2023          112 
CHAPTER 15 
Figure 15.1 Locality Map, by Author 2023              114
Figure 15.2 Proposed Design 3d Render, by Author 2023            114
Figure 15.3 1:500 Site Plan, by Author 2023              114
Figure 15.4 South-West View 3D Render, by Author 2023            115
Figure 15.5 West View 3D Render, by Author 2023             115
Figure 15.6 North-West View 3D Render, by Author 2023            115
Figure 15.7 1:200 Ground Floor Plan, by Author 2023           115
Figure 15.8 1:200 First Floor Plan, by Author 2023             116
Figure 15.9 1:200 Second Floor Plan, by Author 2023            116
Figure 15.10 Courtyard View 01 3D Render, by Author 2023           116
Figure 15.11 Courtyard View 02 3D Render, by Author 2023           116
Figure 15.12 Rooftop Terrace View 3D Render, by Author 2023           116
Figure 15.13 North-West View Day 3D Render, by Author 2023           117
Figure 15.14 North-West View Night 3D Render, by Author 2023           117



Melville Strip[ped]  |  XIII

Figure 15.15 North View 3D Render, by Author 2023            117
Figure 15.16 1:200 Basement Plan, by Author 2023             117
Figure 15.17 Trellis Sketch, by Author 2023              117
Figure 15.18 Stone Sketch, by Author 2023              117
Figure 15.19 Planter Sketch, by Author 2023              117
Figure 15.20 1:200 Section 01, by Author 2023             118
Figure 15.21 1:200 Section 02, by Author 2023             118
Figure 15.22 1:200 Section 03, by Author 2023             118
Figure 15.23 1:500 Use Diagram, by Author 2023             118
Figure 15.24 Summer Sun Diagrams, by Author 2023            118
Figure 15.25 Winter Sun Diagrams, by Author 2023             118
Figure 15.26 1:200 North Elevation, by Author 2023            119
Figure 15.27 1:200 East Elevation, by Author 2023             119
Figure 15.28 1:200 West Elevation, by Author 2023             119
Figure 15.29 South View 3D Render, by Author 2023            119
Figure 15.30 South-East View 3D Render, by Author 2023            119
Figure 15.31 Courtyard Entrance View 3D Render, by Author 2023           119
Figure 15.32 1:10 Construction Detail 01, by Author 2023            120
Figure 15.33 1:10 Construction Detail 02, by Author 2023            120
Figure 15.34 1:50 Construction Roof Plan, by Author 2023            120
Figure 15.35 Construction Detail Section, by Author 2023            120

LIST OF FIGURES



Melville Strip[ped]  |  1

CHAPTER 01
INTRODUCTION



Melville Strip[ped]  |  2

Melville is one of the oldest suburbs of Johannesburg, South Africa. It 

was officially founded by Edward Harker Vincent Melvill, after whom 

it was named, in 1896 (Mashishi, 2018). It is well known for its small, 

older houses situated on small stands. It is equally well known for its 

tight knit community and its popular attraction of 7th Street, or “The 

Strip” as it is commonly known. This road is set up in a High-Street 

type of way with cafes, stores, and restaurant along the sidewalks. 

For these reasons it was named one of the “12th coolest street in the 

world” by Time Out Magazine in 2021 (SAPeople, 2021). 

Problem:

This much-loved suburb has however, over the last several years, 

seen a major economic, and social, decline. Specifically, the popular 

7th Street is not what it once was. Many of the popular venues have 

closed down, leaving behind rows of closed off shopfronts. While it is 

common knowledge that “The Strip” tends to go through economic

1.1 Melville | 7th Street

Figure 1.1.1 (above) Melville Suburb (Google Earth, 2022), Edited by Author 2023
Figure 1.1.2 Site in Melville - 7th Street between 2nd Ave & 3rd Ave(Google Earth, 2022), 
Edited by Author 2023



Melville Strip[ped]  |  3

cycles, this particular downward turn can be 

attributed to two major events. The first of 

these events was the unfortunate New Year’s 

Eve shooting which occurred outside of a 

restaurant in 2019 (Karrim, 2020), resulting 

in the death of two people. This brought a 

wave of fear among Melville residents as well 

as visitors to the area and the restaurant, 

Poppy’s, was also forced to move to escape 

this tragic event. 

The second of these events was the infamous 

Covid-19 pandemic. In March of 2020 

residents were ordered to remain at home 

resulting in sudden and large scale failures 

among local businesses (Naik, 2020). Many of

the restaurants had to close their doors for 

good as they could no longer afford to remain 

open and were never able to recover. Similar 

situations happened with cafes and retail stores. 

This economic crash had several negative 

impacts to the once popular Melville attraction. 

For one, landlords became desperate to rent out 

their spaces and accepted new tenants which 

opened pubs and clubs.  These were primarily 

shut during the day, resulting in less foot traffic, 

and caused major noise and disruptions during 

the night (Mahapa, 2016). Furthermore, the 

crime rate increased dramatically. Opportunistic 

thefts started occurring increasingly (Bain, 

2022) with motor vehicle thefts topping the list.

Figure 1.1.3 (above) Melville 7th Street between 2nd Ave & 3rd 
Ave ca. 2005, by Gauteng Film (n.d) 

Figure 1.1.4 Melville 7th Street between 2nd Ave & 3rd Ave 
2023, by Author 2023



Melville Strip[ped]  |  4

This was a major deterrent for visitors as there is no safe parking 

within the area and patrons are therefore forced to park along the 

roads. These shortfalls that have arisen over the past several years 

have had more dramatic effects on 7th Street than anything that has 

caused a downward cycle before. The question “what architectural 

intervention can turn this cycle around and prevent it from occuring 

again” arises and will be answered in this report to bring “The Strip” 

back to its former glory. 

Solution:

This Research Report will aim to investigate the above-mentioned 

factors of crime and the closure of spaces as well as many other 

aspects that have caused this extreme economic decline in 7th Street. 

The current architectural aspects of the street will also be investigaed 

and researched to create a thorough understanding of the street and 

the effects that the existing buildings have on the pedestrian usage. 

The architectural issues as well as other influences

will be examined together to establish the perfect intervention on the 

street. More specifically, one portion of the street will be redesigned, 

which will aim to act as a catalyst and an encouragement of other 

spaces along 7th Street to do the same. 

Through the adaptation and reuse of existing structures, as well as 

with the addition of new spaces a mixed-use venue, predominantly 

containing a School of Art together with residential units and retail 

spaces, will aim to rejuvenate the street restoring it to its former glory 

and simultaneously introduce something completely new to ensure 

the street will remain sustainable in the future.

As the end goal of this Research Report is to create a multi-use 

precinct, containing a School of Art, some retail and restaurant

1.2 Methodology



Melville Strip[ped]  |  5

spaces as well as residential units, there have been several different 

methods of investigation and research. 

Firstly, an intense and very comprehensive desktop study has been 

done to fully understand all aspects of the current porblem and site. 

This desktop study included readings of local newspaper articles, a 

number of theses and dissertations that cover the above-mentioned 

fields, as well as case studies of similar existing scenarios and 

interventions that have been either successful or unsuccessful. These 

provided an indication into the relationship of residents and visitors to 

High-Street like locations. 

Through thorough observation, including sketching and 

photographing, a clear understanding of the site was gained. This was 

an invaluable component of the research as it provided clear insight 

into ways in which the site is currently used, and by who it is currently

used. Furthermore, it indicated when the site was most active and 

when not, both in terms of pedestrian activity and vehicular activity. 

In addition to this the quietest spots and the busiest spots have been 

examined and compared to gain an understanding of the site. These 

findings influenced the design of the proposed intervention to ensure 

a successful building for community use was created.

Following this, several precedent studies of interventions that are 

similar to the proposed have been carefully investigated. These 

gave clear inputs and details into the requirements of the proposed 

spaces as well as provide insights into additional spaces that had not 

previously been considered.



Melville Strip[ped]  |  6

CHAPTER 02
MELVILLE



Melville Strip[ped]  |  7

the 7th Street scene, they visited the venues and some even worked 

there. 

In addition to this the area is also heavily dependent on tourism (Naik, 

2020). Both national and international visitors frequented Melville’s 

7th Street, as well as the variety of 

guest houses in the area, ensuring a 

steady and reliable economic income. 

This too has decreased however, due 

to the above-mentioned security 

concerns and dwindling street activity. 

In order to combat these, the already 

tight knit community, has come 

together to fight against crime, 

through the introduction of private 

security initiatives, as well as to 

fight illegal developments which

The community of Melville is one of the suburb’s most notable 

characteristics. The residents of Melville are very well known for their 

supportive and cohesive ways. Melville is around 172 hectares in size 

and has an overall population of 3 355 people (Firth, 2011a). This 

number is condensed into a household size of 1 608, indicating that 

the majority of household are only made up of two people. This is 

further supported by the fact that there is an almost equal number 

of men and women. Furthermore the average age of residents ranges 

from 20 years to 44 years of age, with very few children having been 

recorded (Firth, 2011a).

The residents of Melville tend to fall more on the artistic and creative 

side, and they pride themselves “on their individualism” (Zyl, 2013) 

and their Bohemian-like lifestyle. Along these lines Melville is also 

known for being extremely welcoming with a youthful charm and 

diverse residents (Cox, 2021). These residents were therefore part of

2.1 Melville Community

Figure 2.1.1 - Sidewalk without People, by 
Author 2023



Melville Strip[ped]  |  8

are aimed solely at making profits by individuals without taking into 

account the heritage and the character of the area (Cox, 2021). They 

have also tried to create income opportunities for other residents 

through the introduction of a small Saturday Farmer Market, 

where residents are urged to sell their home-made products. This 

additionally also enhances the community relationship and creates a 

space for fun and bonding.

While Melville, and more specifically 7th Street, are iconic for their 

restaurants and artisan cafes and stores, they are equally well known 

for the crimes being committed. 7th Street in particular has been 

growingly plagued by crime (Ramela, 2021). This is predominantly due 

to the spacial design and architectural characteristics of the street.

2.2 Crime and Safety

Figure 2.2.1 Minimal circulation space, 

The sidewalks are fairly narrow, measuring a mere 2.4 meters. This 

makes it uncomfortable for pedestrians to pass by one another, and 

it is made worse by some restaurants placing tables and chairs onto 

the side walks or stores displaying 

products. This creates opportunities 

for criminals to snatch smaller 

valuables from pedestrians, especially 

those sitting at outdoor restaurant 

tables. Cell phone, Handbag and 

laptop snatchings are one of the 

most common crimes reported along 

7th Street (Bain, 2022). The lack of 

dedicated parking lots or official 

parking guards has also resulted in 

car thefts, as motor vehicles need to be parked along the sides of the 

main road, namely 7th Street, or along the adjoining smaller and



Melville Strip[ped]  |  9

unpatrolled roads. Through observations it has also become evident 

that opportunistic individuals try to earn money as car guards but 

are also trying to sell pedestrians various types of drugs. This results 

in pedestrians feeling even more uncomfortable and more unsafe, 

reducing the chances of them returning to “The Strip”. 

Homeless people have also started sleeping under the iconic 7th Street 

canopies, in front of empty and disused shops. This again adds to the 

uncomfortable sensation felt by pedestrians as they try and avoid 

their personal belongings and beggars. The above-mentioned tight 

knit community has tried to relocate many of these homeless people 

to shelters in an attempt of “not letting Melville become Hellville” 

(Cox, 2021) by rejuvenating it. 

Through the above research and observations, it becomes clear that 

there is a dire need for serious security intervention. This can partially 

be achieved by better architectural design decisions, especially when it 

comes to store fronts and sidewalks. A better solution is also required

when it comes to vehicular parking, through the possible addition of 

parking lots or official parking guards. While the local community has 

gotten the “Brixton police [to] commit to improving service delivery 

to [the] precinct” (Bain, 2023), no improvements have yet been 

recorded.

When scrolling through the Melville residents Facebook group “I Love 

Melville”, a common trend becomes evident: that being the complaints 

about venues and spaces currently located along 7th Street. During 

the 2020 and 2021 national lockdown regulations, the majority of 

restaurants and cafes along 7th Street were not allowed to operate 

as normal, limitations were introduced to opening times and venue 

capacity, drastically reducing the income and profitability for these

2.3 Inappropriate Spaces



Melville Strip[ped]  |  10

restaurants (Naik, 2020). 7th Street had several iconic restaurants 

such as Pablo EggsGo-Bar and Ba-Pita which were not able to reopen 

after the Covid-19 pandemic had eased (Ramela, 2021). These were 

not the only spaces to permanently shut their doors which led to a 

multitude of shops and restaurants standing empty. Landlords were 

therefore becoming desperate to rent their spaces out, which led to 

them accepting almost any type of new business. As a result of this 

several bars, clubs and pubs have opened along 7th Street. While there 

were already a few of these venues, like the popular Ratz bar, the 

addition of more has drastically changed the feel and use of

Figure 2.3.1 Three Empty Spaces, by Author 2023

“The Strip”. Pubs and clubs are generally open during the late hours of 

the day and closed during the day. This, along with many permanently 

closed stores significantly reduces the foot traffic in 7th Street and 

equally reduces the number of visitors coming from further away. 

The knock-on affect of this is that stores, restaurants, and cafes 

experience lower visits. This means the creative and Bohemian 

Melville community has less attractions to visit which starts to 

separate the community. 

Further downsides of pubs and clubs are the extreme levels of noise 

that they emit, residents living in close proximity to 7th street regularly 

complain about the noise that keeps them awake until the late hours 

of the night (Mahapa et al., 2017). The reported noise stems both 

from loud music emitting from the venues but also from loud patrons 

that tend to gather outside of these venues as well. 

It therefore becomes vital that any intervention on 7th Street carefully 

considers the types of venues that will be included. The architectural



Melville Strip[ped]  |  11

design must also consider the use of proposed venues as well as any 

potential future venues to ensure the community is not neglected as it 

is currently.



Melville Strip[ped]  |  12

CHAPTER 03
CASE STUDIES



Melville Strip[ped]  |  13

Parkhurst is a suburb located within the centre of Johannesburg. This 

small suburb is perhaps one of the most important suburbs to study 

in comparison to Melville. It is located around 5km further North of 

Melville (“Google Maps,” 2023) and shares many characteristics with 

the suburb that is at the centre of this Research Report. Parkhurst 

was established just a few years after Melville, in 1904 and is slightly 

smaller at 164 hectares (Firth, 2011b). Property sizes are equally 

comparable at around 500m2 with similar small houses, which are 

predominantly inhabited by only two people (Monare, 2014) as is 

the case in Melville. They both also have very similar High-Streets, 

Melville’s above-mentioned 7th Street and Parkhurst has 4th Avenue. 

One would imagine therefore, that life in these two suburbs would be 

alike, however that is not the case. 

Parkhurst has become a lot more upmarket than Melville, because it is 

further away from major routes and economical hubs. When

comparing the average housing prices, Parkhurst has averaged out 

at around R 3 000 000.00 (“Parkhurst Property Trends,” 2023) 

while Melville sits at a rather low R 1 600 000.00 (“Melville Property 

Trends,” 2023).  This shows that Parkhurst is much more appealing to 

upper class residents (Monare, 2014) while Melville is more popular 

among the middle to upper class population. 

The same difference can be seen when looking at the suburbs’ 

major attractions of 7th Street and 4th Avenue. While both contain 

restaurants, retail stores and pubs, 4th Avenue seems to be a lot more 

successful. There are very few closed stores, and all of the venues 

are open during the day, ensuring plenty of foot traffic. Only a few 

venues are open at night; a few restaurants and two pubs (which are 

also positioned at the end of the street, as far away from residential 

properties as possible). The success of the suburb and the success of 

the street go hand in hand, and it becomes evident that a successful

3.1 Parkhurst



Melville Strip[ped]  |  14

attraction, in this case in the form of a High-Street will attract more 

income into the area. 

4th Avenue is still a success even though it experiences some of the 

same negative aspects as Melville’s 7th Street, those being limited 

parking and fairly high crime rates (Monare, 2014). The difference 

being that wider road reserves were present from the beginning, 

resulting in dedicated street side parking as part of the urban design 

(Kotzé et al., 2014). Secondly, by having a high presence of private 

security and official parking guards patrolling the street. This proves 

that by including smart design and safety consideration, the entire 

street and also the neighbourhood can be uplifted and unified, as 

more of the population will be attracted to the area, for both living in 

and visiting for pleasure resulting in a boosted economy.

Figure 3.1.1 portrays an excellent example of how a restaurant can 

successfully interact with the street. In this case the restaurant itself 

is set back from the sidewalk allowing enough space for outdoor 

seating, which is also covered, as well as providing a sidewalk space 

that is wide enough for pedestrians to comfortably pass by without 

having to step into the street which is not the case in Melville’s 7th 

Street.

Figure 3.1.1 Parkhurst 4th Avenue Streetside Restaurant, by Author 2023



Melville Strip[ped]  |  15

The photograph above (figure 3.1.2) is another example of a smaller 

scale outdoor seating area at a café in 4th Avenue, Parkhurst. While 

this sidewalk is noticeably smaller than the one shown in figure 3.1.1, 

there is still ample manoeuvrable space alongside the narrow line of

tables and chairs. This ensures that patrons who wish to be seated 

outside have the opportunity to do so without impeding pedestrians. 

While this was an option to be considered in the proposed 

intervention on Melville’s 7th Street, it was not the best method to 

create outdoor seating spaces as it limits the amount of tables and 

chairs that can be placed on the sidewalk in order to maintain a 

comfortable pedestrian walk space. 

Figure 3.1.2 Parkhurst 4th Avenue, Streetside Cafe, by Author 2023

Figure 3.1.3 Parkhurst 4th Avenue, Sidewalk, by Author 2023



Melville Strip[ped]  |  16

Melville’s 7th Street. When examining shopfronts that face the road in 4th Avenue, it 

becomes evident that a narrow sidewalk cannot be used for any form 

of outdoor seating or retail displays, as the space for walking would be 

too narrow for pedestrians to be able to pass one another. This can be 

seen in figure 3.1.3. A sidewalk of this nature would only be useable if 

the spaces are used for retail or office spaces without the need of any 

displays on the sidewalk.

A final example of a streetside restaurant with outdoor seating can 

be seen in figure 3.1.4. This restaurant as a large, covered outdoor 

seating area that is set back from the street. Through the use of 

planters an indirect boundary is formed and demarcates the space 

used for the restaurant as well as the remainder of the sidewalk that 

caters for pedestrians. This is a successful intervention as it caters for 

comfortable use by both pedestrians and patrons. Similar methods as 

this were considered and included in the proposed School of Arts in 

Figure 3.1.4 Parkhurst 4th Avenue, Streetside Restaurant, by Author 2023



Melville Strip[ped]  |  17

3.2 Maboneng

Figure 3.2.1 Maboneng Precinct, by TripAdvisor 2019

The Maboneng Precinct is a part of the Johannesburg Inner City. 

It has undergone extensive gentrification and redevelopment from 

the late 2000s (Goo, 2017). What started out as a commercial 

and industrial area in the mid to late 1900s became a derelict and 

abandoned housing solution for Johannesburg’s low-income

population. In 2008 the property developer Jonathan Liebmann 

purchased several run-down buildings and turned these into mixed 

use developments containing predominantly residential units as well 

as restaurant and retail spaces. This is a similar intervention as is 

proposed in this Research Report for Melville’s 7th Street.

This intervention, similar to 4th Avenue in Parkhurst, appears to be a 

great success, as many new residents have moved into the area, and the 

economy has grown as new shops and businesses open. A community 

market was also introduced which is the same sort of community led 

intervention as the market that is held in Melville. However, when 

examining this intervention with an open mind, it becomes clear that 

a great deal of this project has been the exact opposite of a success. 

The original plan was to “create an integrated community and mixed-

income neighbourhood” (Goo, 2017) but this was not achieved.



Melville Strip[ped]  |  18

The primary failure around the Maboneng 

Precinct project is the alienation of its former 

residents and the residents of surrounding 

suburbs. Through the costly development 

of the area, property prices soared which 

meant previous residents were no longer 

able to afford to live there (Gregory, 2016) 

and had to move to other low-cost areas. 

People living in surrounding suburbs also do 

not feel comfortable visiting the Precinct as 

they cannot afford to visit any of the stores 

or restaurants. This results in the developer 

needing to fill the residential and commercial 

units with people coming from higher-income 

areas, which proves to be difficult as Central 

Johannesburg has a bad reputation in terms of crime and

maintenance. This indicates that market 

related research was not properly considered, 

or that the outcomes were misjudged. It was a 

crucial lesson for the mixed-use precinct being 

proposed for 7th Street. 

Some successful aspects of the Maboneng 

Precinct are the overall design, which focused 

on turning the development outwards towards 

the street, rather than creating enclosed centres 

(Goo, 2017). This is the same principle that has 

been implemented, and will be maintained in 

the proposal, in Melville. A further important 

strategy that was implemented was the 

introduction of permanent security guards in 

the area, to ensure residents and visitors remain 

safe. This did however have an unexpected side effect; neighbouring

Figure 3.2.2 Invisible Boarder of Maboneng Precinct - By 
Author 2023



Melville Strip[ped]  |  19

neighbouring communities saw this as an invisible boundary (Goo, 

2017) and no longer felt comfortable crossing it, which means the 

intervention of security had to be carefully considered to prevent 

a similar situation happening within 7th Street, as there are lower-

income areas close to this suburb as well.



Melville Strip[ped]  |  20

The Maboneng Precinct is a part of the Johannesburg Inner City. 

It has undergone extensive gentrification and redevelopment from 

the late 2000s (Goo, 2017). What started out as a commercial 

and industrial area in the mid to late 1900s became a derelict and 

abandoned housing solution for Johannesburg’s low-income

CHAPTER 04
URBAN DESIGN



Melville Strip[ped]  |  21

As previously mentioned, the sidewalk 

play a major role in a High-Street scenario 

such as Melville’s 7th Street. Seeing as 

all of the existing commercial places 

face the street it becomes clear that 7th 

Street’s success is largely dependent on 

pedestrians and high volumes of foot 

traffic. It should have therefore been 

designed to cater for this accordingly. 

This was not done however, the sidewalks 

are only 2.4 meters wide and contain 

many obstacles such as trash cans, 

columns, irregular paving, and items 

from the stores such as product displays 

or tables and chairs. This issue is not solely one in Melville, it is a 

common notion that “pedestrians have often been neglected 

in the design […] of road networks” 

(Naicker and Sinclair, 2022), which 

sidewalks fall under. A small study 

completed by Naicker and Sinclair in 

2022 focused on the effectiveness of 

sidewalks. They studied areas where 

sidewalks had been redesigned and 

reconstructed to address similar issues 

as those in Melville. The study proved 

that the sidewalks were utilized much 

more than they had been previously 

(Naicker and Sinclair, 2022). This also 

increased safety for pedestrians as they 

were not forced to walk in the road or 

along the roadside, which poses several risks of either getting injured 

by cars or falling victim of thefts. 

4.1 Sidewalks

Figure 4.1.1 Collage of Sidewalk obstacles, by Author 2023



Melville Strip[ped]  |  22

Children of Fire” (“Children of Fire,” n.d.) is located on the Melville 

and Auckland Park border. Many of the children and adults living in 

this home have decreased abilities when it comes to sight, hearing, 

and mobility. This is one example of a group of people that had 

to be considered in the redesign of the sidewalk in the proposed 

intervention, as current sidewalks contain the above-mentioned 

obstacles and also have large steps along the roadside. 

The sidewalk design and urban design strategies directly impact the 

built environment around it (Cai and Wang, 2009). This aspect was a 

major consideration in the design of the proposed intervention on 7th 

Street. A sense of psychological and physical safety had to be created 

within the urban re-design of the street, to ensure that pedestrians as 

well as patrons to the site felt comfortable and were at no risk of any 

injuries or thefts. As mentioned above one of the greatest strategies 

in this regard is ample space along the sidewalks. It is equally 

important to consider alternative uses of the sidewalk space as it may

Further aspects that proved to be important in the design of 

sidewalks was the relationship between greenery, visibility of sky and 

bordering buildings (Joo Lee et al., 2009). Design research focusing 

on this topic proved that a successful sidewalk designed, naturally, 

consisted of ample space for circulation. However second to this it was 

preferred by pedestrians to have a large amount of greenery along the 

sidewalks, as this is more “harmonious” (Joo Lee et al., 2009). This 

was more important than being able to see a large amount of sky. 

Especially along “The Strip” in Melville it became vital to add more 

greenery, especially along the sidewalks as these areas were almost 

completely bare and comprised only of hard surfaces.  

Further considerations that seem to have been overlooked is the 

inclusion of all residents. “people with different characteristics live 

together and each group has its own needs” (Aghaabbasi et al., 2017), 

meaning that there are residents in Melville, as well as visitors and 

tourists, who are differently abled. A well known charity organisation



Melville Strip[ped]  |  23

be used for restaurant or café seating or retail displays. 

The final major factor that was considered was that of street 

crossings. There are few traffic circles or traffic lights along 7th street 

allowing cars to speed along the road. This makes crossing difficult for 

pedestrians. While the sidewalks were being considered in the design 

this aspect was included in the urban design of the street as well as 

a solution had to be found to slow down cars and to create a safe 

crossing point for pedestrians.

As discussed in the previous section, Melville’s 7th Street is severely 

lacking.  One of the driving factors of the proposed intervention of a 

Mixed-Use Precinct was the focus on- and implementation of a strong 

landscape design strategy. Because the proposed intervention,

4.2 Landscape Architecture

similarly to the current design and layout of 7th Street, will be 

focused outwards and focused on pedestrians, the surrounding 

landscape needs to be both suitably and functionally designed but 

also need to be a memorable space that can act as a landmark in 

Melville and will therefore attract more people. The design of the 

landscape should also consider one of Melville’s most known natural 

landmarks, The Melville Koppies. This paired with the desire to include 

more vegetation along the sidewalks as well as in the site, because 

“places which include nature [...] or water […] have been found to be 

particularly conducive” (Thwaites, 2001). This also aids people to feel 

more comfortable and familiar around the site. 

Clever landscape design can also achieve a type of zoning within the 

site. The space can be given several different functions in different 

spaces and can be divided by landscaped elements such as a change 

of materials and design, rather than hard divisions such as walls and 

fences. Furthermore, the landscape of the proposed building acts as a



Melville Strip[ped]  |  24

transition from the completely public street to the semi-private 

interior programme of the building (Thwaites, 2001).

Public art inclusion can work in a similar way as landscape design 

as it attracts visitors to the site while also serving as a landmark. 

The City of Johannesburg has previously used public art in several 

different areas as a method to rejuvenate urban spaces (Harrison and 

Phasha, 2014). The inner city has been decorated with statues, such 

as the Eland in Braamfontein, which is one of the most iconic urban 

decorations within Johannesburg (Harrison and Phasha, 2014), as 

well as large murals on facades of large buildings. This is a creative 

tool that can be used to include the diverse community of Melville in 

the rejuvenation project on 7th Street. There are many examples of 

urban art, albeit illegal and not commissioned examples, within

4.3 Public Art

the neighbourhood. The most prominent is examples of graffiti 

murals. As the proposed intervention also contains a School of Art, it 

would make sense for the building and its landscape to represent this 

in forms of public art. Not only do these act as landmarks and serve to 

beautify the area, they also bring the community together as they can 

decide on the art together and it can be regularly changed to keep the 

interest in the area high.

Figure 4.3.1 Public Art-3rd Street, by Author 2023



Melville Strip[ped]  |  25

CHAPTER 05
COMMUNITY BUSINESSES



Melville Strip[ped]  |  26

Businesses within communities are vital for economic sustainability 

(Miller et al., 2010) in any area, with the suburb of Melville being 

extremely dependant on them. As there are many spaces from which 

businesses are run, or empty spaces where businesses can be run 

from, the suburbs and its residents are heavily dependant on the 

success of local businesses. The popular attraction of 7th Street is 

not the only spot in the suburb that contains businesses. There are 

several different centres, such as 27 Boxes, an unsuccessful spot 

built out of containers as stores, as well as The Service Station which 

contains a bookshop, coffee shop and salon, these are just to name 

a few. Another trend becoming evident in Melville is that more and 

more residents are working from their home, and even turning the 

entire house or a portion of it into a business space. 

One last business intervention that is important to note is the Melville 

Farmers Market which takes place every Saturday along the side of 

the Melville tennis courts (Cox, 2021). This is a community initiative

where residents can set up a makeshift stand and sell their home 

made or self-sourced goods. The aim is that residents can either earn 

their income through this market, as they form business relations 

with the community, or that they supplement their income, as many 

individuals in today’s economy struggle to live off of their salaries. 

This Market was a major influence for the proposed Mixed-Use 

development along “The Strip”, as the aim was to include this market, 

and expand on it, in a more permanent and structured manor. The idea 

was to create a permanent space for individuals to sell their goods, be 

it on a daily basis or at times of their choosing. 

Further parts of the proposed intervention will also be aimed at 

included small community businesses as a way to boost Melville’s 

overall economy. It was important to also take into consideration that 

it has become a necessity to create organisations and businesses that

function in socially and environmentally responsible ways (Arko-

Achemfuor and Dzansi, 2015). This does not only mean using active



Melville Strip[ped]  |  27

design to reduce emissions through methods such as solar generated 

power, it also means that these businesses, or at the very least 

the development itself, focus on interacting and giving back to the 

community. Funds earned from these businesses or from the letting 

out of spaces can be used to assist in helping the needy through ideas 

such as food programmes. Alternatively, the effort can be made to 

employ the local struggling community within the intervention, as 

is already being one by the U-Turn Homeless Ministries (Sikhungo, 

2023), which recently opened a branch in Melville and provides 

employment to homeless people. 

While the above-mentioned community interventions do not directly 

reflect in the proposed design of the intervention, it is an important 

factor to consider and to include in the overall planning and execution 

of the new development in 7th Street, to ensure that the community 

can remain as tight-knit and resilient as they are known to be.



Melville Strip[ped]  |  28

CHAPTER 06
EDUCATION FACILITIES



Melville Strip[ped]  |  29

To unlock the creative power of older adults through 

community-based art education. In addition to 

physical, social, and psychological benefits, art 

knowledge, and art skills, transformative learning 

empowers individuals to explore and analyze 

themselves and engage with their community through 

both traditional and non-traditional visual art forms 

and experiences. (Lawton and La Porte, 2013)

The biggest component of the proposed intervention on Melville’s 7th 

Street, as mentioned above, is the inclusion of a School of Arts. The 

aim of this school is to provide short term classes and courses for 

all members of the Melville community as well as for anyone coming 

from further away. It is a well known notion that art schools within 

communities are an important contribution (Roberts, 1989). This can 

act as a steppingstone to improved skills to enable members to form a 

career out of the training, or to just serve people with corresponding 

interests who would like to improve their general skills or would like to 

learn something new. 

Through this intervention the economy of Melville and especially 7th 

Street would be significantly boosted. The surrounding spaces such as 

stores, and restaurant will experience more foot traffic as more people 

will be visiting the street. The School of Art was designed to contain 

three different categories, namely a fashion design school, a culinary 

school, and an art school, this combination of different fields in the 

overall artistic category is more and more popular in modern Schools 

of Art (Hazelkorn, 2005). Each of these schools were additionally 

designed to work in conjunction with a retail store, a restaurant, and a 

gallery respectively. 

An art school in particular is known to be an excellent activity, 

especially amongst the adult population, as there are many 

“therapeutic and educational aspects of art and art education” 

(Lawton and La Porte, 2013). Furthermore, it provides opportunities



Melville Strip[ped]  |  30

of the restaurant that adjoins the culinary school as well as the retail 

store that is partnered with the fashion design school.

for older members of the community to interact with the younger 

members, forming relationships that further Melville’s image of a 

close community. Art schools have also become popular among the 

older adult generations. Many of them have either been childless 

couples or have had children leaving the homes, sparking the desire to 

learn new skills or to experience new things. A large portion, around 

25%, of Melville’s population is between the ages of 45 and 70 (Firth, 

2011a), making them key targets for the proposed intervention.  

Not only does the school serve to improves people’s skill levels, but 

the addition of the attached gallery will also provide several further 

opportunities for art students. They will be able to portray their work 

there, be it what was produced inside or outside of the school. This 

will provide income opportunities for the community through the 

sale of their art works, or alternatively it will expose them to other 

professional entities which may provide specialised future employment 

opportunities. The same principles were considered by the inclusion



Melville Strip[ped]  |  31

CHAPTER 07
RESIDENTIAL DENSIFICATION



Melville Strip[ped]  |  32

The introduction of smaller scale residential opportunities was the 

final component that was considered for this Research Report. The 

aim was to include various types of apartments into the proposed 

Mixed-Use development in 7th Street. The reasoning for this is that 

the densification of the area is aimed at boosting the economy. 

The more people who are able to live in the area and close to the 

intervention the more successful it should be. This is due to urban 

densification being one of the best methods to achieve successful and 

sustainable developments (Barger, 2016). Residential developments 

that follow a denser principle often result in its residents having 

an improved quality of life, as they are often more affordable and 

are housed within larger developments containing employment 

opportunities and proximity to recreational spaces. 

Densification is however quite a challenge in large urban areas, as 

there is no space for further developments. The majority of suburbs 

close to Johannesburg’s economic hubs such as the CBD and Sandton 

are already completely developed (Fataar, n.d.), predominantly with

freestanding houses. South Africa as a whole has one of the 

lowest density rates when compared to other middle-income 

countries (Todes et al., 2018). As a result of this the only option for 

densification, without spreading further into the outskirts of the city, 

is to subdivide existing properties or to consolidate in certain areas. 

This would be the case for the proposed intervention on 7th Street, as 

four of Melville’s small properties, two currently zoned as Business 1, 

one as Residential 1 and the last as Special (“GeoLIS,” 2023), would be 

consolidated in order for the proposed mixed-use development to be 

possible. It would also be ideal to keep the densification options of the 

area located towards 7th Street (Teller, 2021), as this is already one 

of the more popular attractions of the area. This will also ensure that 

the remaineder of the suburb can remain as it is with freestanding 

houses. There are several reasons why a residential component of the 

proposed project would ensure the overall success of the intervention. 

First of which would be Melville’s location within the greater 

Johannesburg area, it is close to the city centre, as well as two major



Melville Strip[ped]  |  33

affordable housing solution for the area. The two-bedroom units in 

particular would also be beneficial for people who work from home as 

the second room could easily be used as a home office. While there 

will not be a large number of apartments in this development, the 

inclusion of these, as well as the overall new proposed development, 

aims to influence future developments that may take place along 

Melville’s 7th Street, therefore increasing the number of smaller 

residential units and business opportunities for those residents and 

others living in the area.

universities and has easy access to major highways, making It an 

ideal place to reside in (Teller, 2021).  Furthermore, as it is a fairly 

small suburb, it is also possible to walk to a large variety of different 

facilities, such as shopping malls, Campus Square and Rand Steam 

Mall are both within walking distance, while stores along 7th Street 

and Main Road are equally close by. In addition to this access to 

public transport is also an attractive feature as the Reya Vaya bus 

and various taxi points are all within walkable proximity. This adds 

a further bonus as there will most likely not be a major increase in 

vehicular activity in regard to the residential additions. 

The apartments were designed taking single individuals as well as 

couples into consideration. Single professionals might want to reside 

in this trendy neighbourhood but might not want the responsibility of 

owning a freestanding home or might not have the financial resources 

for this. The same can be said for targeted couples, as young or older 

couples are often attracted to the area. The goal was to include one-

bedroom and two-bedroom apartments, which would be an

figure 9.5: Melville Attractions Map (Google Earth, 2022), Edited by Author

500m1000m N

K e y
Site
27 Boxes
Saturday Farmers 
Market

Milpark Hospital
WITS University
Campus Square 
Shopping Center

UJ Campus
Westdene Dam

Empire Road

Marks Park Sports
Club

Barry Herzog Avenue
Kingsway Avenue

Bus Stop
Bus Routes

Taxi Points

Main Road / Beyers
Naude Drive

MELVILLE - ATTRACTIONS & MAJOR ROUTES

Figure 7.1 Melville Attractions Map (Google Earth, 2022), Edited by Author



Melville Strip[ped]  |  34

CHAPTER 08
SKETCH CHARRETTE



Melville Strip[ped]  |  35

 

open 

local 

inv
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transparent 

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8.1 Collage

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Melville Strip[ped]  |  36

8.2 3D Form Exploration

Form 1
creating a mass that has organic 
properties

Form 2
introducing layering and a stepped 
facade with screening

Form 3
splitting the mass to create spaces

The above three explorations all have qualitites that I think will create a successful building. The organic form, the 
layering and the different spaces all play a vital role in creating a successful intervention, and all three of these 
properties will be carried into the final design. 

Figure 8.2.1 Massing, by Author 2023 Figure 8.2.2 Massing, by Author 2023 Figure 8.2.3 Massing, by Author 2023



Melville Strip[ped]  |  37

Form 4
indroducing different materials, 
vertical planting & glazing in layers

Form 5
defining separated spaces with 
materials (glazing & timber) 

Form 6
changing proportions and exploring 
light and angles

The introduction of glass alongside vertical planting is also a good exploration as Melville has very little vegetation, 
and glass will allow transparancy between the more private spaces and the public road. A partially covered open 
space with softer materials such as timber is also appealing while the more angular design of the last exploration 
does not match the feel of the desired aesthetic.

Figure 8.2.4 Massing, by Author 2023 Figure 8.2.5 Massing, by Author 2023 Figure 8.2.6 Massing, by Author 2023



Melville Strip[ped]  |  38

8.3 Material Exploration

Material 1
facebrick in a stacked bond

Material 2
exploring feature bond type

Material 3
primary timber framed structure with 
brick feature

Material 4
timber framed structure with timber 
cladding

Material 5
light steel frame structure 

Material 6
LSF structure with stacked stone 
feature wall

Figure 8.3.1 Masonry exploration, by Author 2023

Figure 8.3.4 Timber exploration, by Author 2023

Figure 8.3.2 Masonry exploration, by Author 2023

Figure 8.3.5 Steel exploration, by Author 2023

Figure 8.3.3 Masonry & Timber exploration, by Author 2023

Figure 8.3.6 Stone & Steel exploration, by Author 2023



Melville Strip[ped]  |  39

Material 7
stone cladding instead of stone wall

Material 10
common concrete frame & brick infill

Material 8
combination of LSF, timber, stone & glass

Material 11
combination of concrete frame, brick & 
LSF

Material 9
combination of LSF, timber, stone & glass

The final choice of materials is still 
undecided, however the advantages of light 
steel frame construction, such as reduced 
weight and faster construction times, are 
appealing. Additionally the use of stone 
cladding (which has reduced weight as 
apposed to a stone wall, will tie the building 
back to the Melville Koppies were many 
similar stones can be seen. Lastly some 
timber cladding would soften the facade and 
glass will provide transparancy between the 
building and the street. 

Figure 8.3.7 Stone & Steel exploration - by Author 2023

Figure 8.3.10 Concrete & brick exploration - by Author Figure 8.3.11 Concrete & brick exploration - by Author 2023

Figure 8.3.8 LSF, timber, stone & glass exploration - by 
Author 2023

Figure 8.3.9 LSF, timber, stone & glass exploration - by 
Author 2023



Melville Strip[ped]  |  40

morning

This site contains venues such as restaurants, coffee shops, retail stores and pubs, which means they will be used 
throughout the day. It will therefore be vital that as much natural light as possible is allowed into the site. 
The existing buildings on the site are only one storey high and therefore allow lots of light in. Neighbouring 
buildings to the North-East and South-West of the site are three storeys high and show that there is still ample 
sunlight reaching the site. 

midday afternoon

8.4 Site

Figure 8.4.1 Site shading, by Author 2023 Figure 8.4.2 Site shading, by Author 2023 Figure 8.4.3 Site shading, by Author 2023



Melville Strip[ped]  |  41

m
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th
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st

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id

da
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The aim of this massing was to determine the size and number of 
floors for the proposed new addition. When looking at the shading 
created by this size and positioning, it became clear that three 
storeys with a flat facade would create too much shade and would 
create a valley like feel for pedestreians. 

8.5 3D Building Exploration

Fi
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 8

.5
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ite

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sin
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Figure 8.5.4 Massing Sketch, by Author 2023



Melville Strip[ped]  |  42

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This massing still aims to determine the size and configuration of 
the new addition. This study proves that a two storey addition works 
much better, but that the rectangular form is still too intimidating 
and angular, and creates an unpleasant feel for pedestrians. 

Fi
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re
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Figure 8.5.8 Massing Sketch, by Author 2023



Melville Strip[ped]  |  43

m
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By cutting away at the corners of the massing, the additon was less 
intimidating and appeared softer and more inviting, the same applies 
to carving out a central portion from the facade of the western 
additon. I also experimented with creating open central spaces within 
the building by creating circular courtyards, which was more successful

Fi
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re
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.5
.9

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Figure 8.5.12 Massing Sketch, by Author 2023



Melville Strip[ped]  |  44

m
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ni
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tw
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st
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on
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 This final exploration introduced some layering to the street facing 
facade, the different floors were cut back and a thin, light roof 
cantilevered above to create a feel of a floating roof. The entire 
structure was also set further back to allow more natural light 
into the street. This, however, highlighted that the flat back of the 
building creates a problem as it does not tie the building back to the 
neighborhood. 

Fi
gu

re
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.5
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3 
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Figure 8.5.16 Massing Sketch, by Author 2023



Melville Strip[ped]  |  45

The above three perspective photographs provide a better view of the final model exploration. The stepped back 
design of the addition creates a much better feel for pedestrians, and allows them to look up past the buildings, 
instead of creating a “concrete valley”. 

Figure 8.5.17 Site Massing, by Author 2023 Figure 8.5.18 Site Massing, by Author 2023 Figure 8.5.19 Site Massing, by Author 2023



Melville Strip[ped]  |  46

The above 1:100 sketches explored how an addition onto exisitng buildings could be achieved. The first explores an 
independant concrete and masonry grid as the exisitng structure might not be able to support the additional weight, this 
would allow the addition to be independantly supported. Following that, lighter systems of timber and steel framed structures 
were explored, with steel being the chosen system. This is then combined with the use of stone, either as a stone wall which 
would need to be supported from the ground up, or with stone cladding which is much lighter in weight and faster to apply. 

8.6 Structure and Materials

Figure 8.6.1 Structure Sketch, by Author 2023 Figure 8.6.2 Structure Sketch, by Author 2023 Figure 8.6.3 Structure Sketch, by Author 2023



Melville Strip[ped]  |  47

CHAPTER 09
SITE ANALYSIS



Melville Strip[ped]  |  48

50km100km

500m1000mNTS

JHB

SOUTH AFRICA JHB

MELVILLE

MELVILLE

SITE

N

NN

figure 9.1: South Africa Map (Google Earth, 2022), Edited by Author figure 9.3: Melville Map (Google Earth, 2022), Edited by Author

figure 9.2: Johannesburg Map (Google Earth, 2022), Edited by Author
SITE LOCATION



Melville Strip[ped]  |  49

50m100m N

SITE

figure 9.4: Melville Site Map (Google Earth, 2022), Edited by Author

MELVILLE - CHOSEN SITE



Melville Strip[ped]  |  50

figure 9.5: Melville Attractions Map (Google Earth, 2022), Edited by Author

500m1000m N

K e y
Site
27 Boxes
Saturday Farmers 
Market

Milpark Hospital
WITS University
Campus Square 
Shopping Center

UJ Campus
Westdene Dam

Empire Road

Marks Park Sports
Club

Barry Herzog Avenue
Kingsway Avenue

Bus Stop
Bus Routes

Taxi Points

Main Road / Beyers
Naude Drive

MELVILLE - ATTRACTIONS & MAJOR ROUTES



Melville Strip[ped]  |  51

figure 9.6: Melville Zoning Map (Google Earth, 2022), Edited by Author

50m100m N

K e y

MELVILLE - ZONING

Residential
Business
Parking
Special

SITE



Melville Strip[ped]  |  52

figure 9.7: Melville Routes Map (Google Earth, 2022), Edited by Author

K e y

MELVILLE - ROUTES

SITE

Major Pedestrian Routes
Major Taxi Routes
Major Uber/Cab Routes
Major Vehicular Routes

Common Taxi Stops
Common Uber/Cab 
Stops

Common Parked 
Vehicles

50m100m N

Quiet Areas



Melville Strip[ped]  |  53

MELVILLE - HISTORIC CHANGES

figure 9.8: Melville Cnr 4th Ave & 7th Street ca. 1960
 Johannesburg 1912(2013)

figure 9.9: Melville 7th Street between 3rd Ave & 4th Ave ca. 2012
 Tripadvisor (2012)

figure 9.10: Melville 7th Street between 2nd Ave & 3rd Ave ca. 2005
 GautengFilm (n.d)

figure 9.11: Melville Cnr 4th Ave & 7th Street 2023
 By Author (2023)

figure 9.12: Melville 7th Street between 3rd Ave & 4th Ave 2023
 By Author (2023)

figure 9.13: Melville 7th Street between 2nd Ave & 3rd Ave 2023
 By Author (2023)



Melville Strip[ped]  |  54
figure 9.14: Melville Usage Map (Google Earth, 2022), Edited by Author

MELVILLE - USAGE CHANGES

50m100m N

SITESITE

K e y
Previously: Sport Club
Now: 27 Boxes / Retail

Previously: Retail Shops
Now: Pubs / Clubs

Previously: Residential
Now: SAPS Station

Previously: Retail / 
        Restaurant
Now: Vacant



Melville Strip[ped]  |  55
figure 9.15: Melville Venues Map (Google Earth, 2022), Edited by Author

MELVILLE - VENUES

50m100m N

SITESITE

K e y
27 Boxes
Retail & Restaurants

Pubs / Clubs
SAPS Station
Retail
Restaurants
Pharmacy
Residential
Vacant

People Activity



Melville Strip[ped]  |  56

SITE

K e y
Site 3200m2

Roads
Sidewalks

0-3 m
3-4 m
10-12 m

figure 9.16: Site Map (Google Earth, 2022), Edited by Author

25m50m N

Building Heights



Melville Strip[ped]  |  57

SITE - VEGETATION

figure 9.17: Site Vegetation Map (Google Earth, 2022), Edited by Author

N25m50m

K e y

0-3 m 
3-6 m
6-12 m

Grass

Bare Area

Trees & Heights



Melville Strip[ped]  |  58

N25m50m

K e y
Major Pedestrian Routes
Major Taxi Routes
Major Uber/Cab Routes
Major Vehicular Routes

Common Taxi Stops
Common Uber/Cab 
Stops

Common Parked 
Vehicles

SITE - ACTIVITY

Less Busy Areas

Least Busy Areas

Pedestrian Activity Day

Pedestrian Activity Night

figure 9.18: Site Activity Map (Google Earth, 2022), Edited by Author



Melville Strip[ped]  |  59

N12500mm25000mm

figure 9.19: Site Sidewalk Map (Google Earth, 2022), Edited by Author

SITE - SIDEWALKS

K e y
Open Sidewalk - 2.4m
Covered Sidewalk - 2.4m
Pillar

figure 20: Sidewalk
By Author (2023)

figure 21: Sidewalk
By Author (2023)

figure 22: Sidewalk
By Author (2023)

U
nk

ep
t S

id
ew

al
k

La
rg

e,
 u

ne
ve

n 
St

ep
N

ar
ro

w
 S

id
ew

al
k

SITE

High Curb
Unkept Bin



Melville Strip[ped]  |  60

N

25m50m

K e y

1703 m

figure 9.23: Site Contour Map (Google Earth, 2022), Edited by Author

1704 m

1705 m

SITE - CONTOURS

1706 m1707 m1708 m1709 m1710 m1711 m



Melville Strip[ped]  |  61

N25m50m

figure 9.24: Site Building Use Map (Google Earth, 2022), Edited by Author

SITE - BUILDING USES

K e y
Six Cocktail Bar
Liquid Blue Club
The Moral Kiosk Retail
Melville Convenient
Supermarket

Sips Restaurant
Dukes Burgers 
Charity Store
Nkosibo Laundromat
Smokers Deli
IT Corner
Vacant



Melville Strip[ped]  |  62

SITE - PHOTOS

Site Photo - South - 91 2nd Ave
figure 9.25: Site Photo, by Author (2023)

Site Photo - South - 89 2nd Ave
figure 9.26: Site Photo, by Author (2023)

Site Photo - West - 7th Street
figure 9.27: Site Photo, by Author (2023)

Site Photo - North - 92 3rd Ave
figure 9.31: Site Photo, by Author (2023)

Site Photo - North - 90 3rd Ave
figure 9.30: Site Photo, by Author (2023)

Site Photo - West - 7th Street
figure 9.29: Site Photo, by Author (2023)

Site Photo - West - 7th Street
figure 9.28: Site Photo, by Author (2023)



Melville Strip[ped]  |  63

K e y

N25m50m

figure 9.31: Site Buildings Map (Google Earth, 2022), Edited by Author

SITE - EXISTING BUILDINGS

Heritage Value - None
No Heritage Value
Structurally sound for 
re-use 
Not structurally sound
- None



Melville Strip[ped]  |  64

N25m50m

K e y
Highly Shaded Areas
Storm Water Run-off

figure 9.32: Site Climate Map (Google Earth, 2022), Edited by Author

SITE - CLIMATE

Most Sunny Areas
Ideal space for Planting 
and Outdoor Spaces
Water Catchment
Opportunities



Melville Strip[ped]  |  65

N25m50m

K e y
Primary Wind DIrection
Sun Path Summer
Sun Path Winter

figure 9.33: Site Climate Map (Google Earth, 2022), Edited by Author

SITE - CLIMATE

Possible Views
Ideal space Outdoor Spaces



Melville Strip[ped]  |  66

FINDINGS
Taking all the findings from this analysis into consideration, it became 

evident that the primary orientation and access to the site should 

be along its western side, namely along 7th Street as this is the most 

active side. This did not however, rue out the northern and southern 

street edges, as these too experience foot traffic and general circula-

tion. 

The views are to the northing creating ample opportunities for 

primary spaces to be located along the northern side of the site. There 

is also unobstructed access to northern natural lighting resulting in 

the possibility to design a sustainable building. During this process 

neighbouring properties to the East of the site had to be considered 

to ensure that their natural light is not obstructed by the mass of the 

proposed building.

Considering that the majority of spaces along the site are vacant, and 

have no heritage value, the opportunity arose to demolish these

entirely and to start with a clean site. 

The sidewalks along the site and 7th Street as a whole also had to be 

considered as these were not adequately suited to its use. They were 

too narrow for pedestrians to circulate comfortably. Furthermore, the 

general aesthetic of the site had experienced several refurbishments, 

which lost all senses of character and appeal. The greyscale colours 

along the facades are oppressive and uninviting compared to the 

colourful designs of the past. 

The last matter that was looked at was that of vegetation, there is 

very little greenery along the site which was a major concern and had 

to be addressed in the proposed intervention. 



Melville Strip[ped]  |  67

CHAPTER 10
PRECEDENTS



Melville Strip[ped]  |  68

The goal on Melville’s 7th Street is to create a School of Arts with 

some accompanying venues. It is therefore crucial to understand 

what is required to make the venues successful. As mentioned before, 

the primary spaces within the school are a culinary school, and art 

school as well as a fashion design school. The first project from which 

important information was gained is the Institute for the Culinary 

Arts designed by HDR Architecture. This school is located on the Fort 

Omaha University Campus in Omaha, USA. The construction was 

completed in 2009 and it began operations directly after this.  

This particular project is a standalone building, comprising of around 

3600m2 spread over two floors. The primary layout follows a similar 

design as I intend to use, that being a combination of a publicly 

accessible restaurant paired with the school. The restaurant is located 

on the ground floor and can seat between 400 and 600 guests 

(Garriott, 2010). Considering that a comfortable space for a person in

a restaurant is around 2m2 results in the restaurant being around 

1200m2. This space makes up around 65% of the total required space 

(Alberts, 2017), meaning the kitchen and service space would be 

around 650m2. This gave me a good indication of the spaces that is 

be required for my chosen design. The aim was to create a restaurant 

for around 150 people, which work out to about a third of that at the 

Institute for the Culinary Arts, meaning I required around

10.1 Institute for the Culinary Arts - HDR Architecture (2009)

Figure 10.1.1 Institute for the Culinary Arts (ArchDaily,2011)



Melville Strip[ped]  |  69

450m2 in total for the restaurant portion that is be linked to the 

culinary school.

A closer examination of the 

second-floor plan of the Omaha 

Institute for the Culinary Arts 

gave clearer insights into 

the layout and requirements 

to create a professional and 

successful teaching environment. 

The total area of the teaching 

space is around 1480m2 (HDR 

Architecture, 2011), which caters 

to nearly 600 students (Garriott, 2010). This is much larger than 

what I was looking to include in my design. The cooking section of the 

proposed School of Arts should cater to a maximum of 100 students 

as it is aimed at creating a community intervention and will be focused 

more on short courses rather than lengthy degrees. I therefore looked 

at an educational space of around 450m2 which allowed me to create a 

spacious and comfortable school. 

Important venues that are included in the Institute for the Culinary 

Arts are as follows (HDR Architecture, 2011).

Demonstration Lab: A common lecture venue with a 

kitchen setup in front for demonstrations to a class.                                    

2x Theory Labs: These are technical stations comprising of 

workstations in which student gain hands-on experience.

Other spaces include common areas for casual interactions between 

students and teachers as well as service spaces such as wash areas, 

cold and dry food storage, and amenities.

Figure 10.1.2 Second Floor Plan (ArchDaily, 
2011)



Melville Strip[ped]  |  70

Some further design factors that HDR Architecture included revolve 

around the materiality of their building. The use of glass allows 

transparency into both the restaurant and the culinary school. This is 

a similar design method I am considering allowing connection between 

the restaurant and the school as well as connection to the public in 7th 

Street. They also clad the building in copper panels which is a clever 

link to the copper equipment that is used in a kitchen. 

In addition to the above, there was a consideration to include 

independent restaurants into the design intervention on the Melville 

“Strip”, these would follow the same principles as the above-

mentioned restaurant space.

Figure 10.1.3 Institute for the Culinary Arts (ArchDaily, 2011) Sketch 

Figure 10.1.4 Facility Ratio, By Author, 2023



Melville Strip[ped]  |  71

The second case study focused on the Art School component of my 

intervention. To get a better understanding of the requirements and 

components I looked at the Valladolid Art School, designed by Estudio 

Primitivo Gonzales in Valladolid in the north-west of Spain. The school 

opened its doors in 2022. The land on which the school was built 

belonged to the neighbouring convent, which inspired the design which 

revolves around two central courtyards, much like the convent. The 

exterior of the building is built from dark face bricks, with very little 

differentiation in the façade, creating a fairly blank shell.

The interior of the building, however, is the complete opposite. It is “a 

bright interior […] devoted to creativity” (estudio Primitivo González, 

2022). The omission of ceilings allows the spaces to have floor to clear 

storey windows, following the line of ‘folded’ roof, resulting in bright, 

naturally lit art studios. This is perhaps one of the most important 

aspects of an art school, as many artists prefer to work in natural light.

Figure 10.2.1 External Facade Valladolid Art School (ArchDaily, 2023)

10.2 Valladolid Art School by Estudio Primitivo Gonzales (2022)



Melville Strip[ped]  |  72

A further inspirational factor of this design was the layout and 

relationship between studios or classrooms with circulation spaces as 

well as the courtyards. Each space was carefully designed to allow for

human interaction and collaboration. The hallways as well as the 

lobby serve as exhibition spaces as well and are therefore larger than 

normal, while the lobby is also double volume. 

This Art School is 6173m2 big (Estudio Primitivo González, 2023), 

making it much larger than I required for my intervention on 7th 

Street. The ground and first floor plans were very valuable in 

determining the requirements for an art school. Estudio Primitivo 

Gonzales incorporated eight large studios, along with five medium size 

studios for smaller groups and a number of small spaces that focused 

on individual work. Accompanying these spaces were some offices, 

common areas as well as the required amenities. An additional space 

that I had not previously thought to include was a library. This is an 

excellent space to include as there is a lot of published art history 

which is a vital component of a school teaching art.

Figure 10.2.2 First Floor Plan (ArchDaily, 

Figure 10.2.3 Second Floor Plan (ArchDaily, 



Melville Strip[ped]  |  73

The above project was a great start when determining the 

requirements, I wanted to implement in the Art School for 7th Street. 

Similar to the culinary school, the art school is aimed at a community 

intervention with relatively short-term courses instead of full-time 

degrees. The space should serve a maximum of 100 people, separated 

into different spaces. There will be one lecture type venue for classes, 

as well as two studios for groups and the afore mentioned library. An 

exploration determined that a studio space should average at around 

3m2 per student, resulting in the studio spaces needing to be at least 

120m2 including space for the instructor. Each studio also needs to be

accompanied by storage spaces for materials and equipment. The 

lecture venue should be able to seat the entire class of 100 students 

as well as any guests for events that are open to the public, meaning 

the space should be around 200m2 and include seating for at least 

150 people. The library space can be on the smaller side as it will be 

mostly dedicated to art history. Around 80m2 should be allowed for 

the library space. All of the above spaces should focus on the use of 

natural light as is the case at the Valladolid Art School, and space 

and volume will need to be carefully considered to create successful 

spaces.

Figure 10.2.4 Section showing Natural Lighting, By Author, 2023



Melville Strip[ped]  |  74

A key component for this Art School is the addition of a gallery space. 

This gallery space is aimed for public viewing as well as public pur-

chasing of art created in the school, as well as features of local artists. 

An ideal gallery space should be open and airy with constant and 

uniform lighting.

Figure 10.2.5 Courtyard Facade Valladolid Art School (ArchDaily, 2023)

Figure 1.2.6 Facility Ratio, By Author, 2023



Melville Strip[ped]  |  75

A major design consideration for the building in Melville is the 

inclusion of residential units. The suburb largely comprises of houses, 

which are too expensive for many, or carry too much responsibility. 

There are very few apartments in the surrounding area, and I 

therefore wanted to include smaller apartment units. These were to 

be located within the same building to create the feeling of inclusion. 

The idea was to create two or three floors of studio and two-bedroom 

apartments with the addition of some ground floor retail spaces.

The local Axis Building in Cape Town, designed 

by dhk Architects, provided some insights and 

learnings into this hybrid type of building. The 

project was completed in 2018 and contains 

85 residential units as well as three large retail 

spaces on the ground floor and two levels of 

basement parking (dhk Architects, 2019). This 

building is located within a large commercial 

and residential development and therefore has

all four sides facing roadways. This is slightly different to the chosen 

site in Melville that only borders three roads. It does however show 

how the building was carefully designed on all four sides, eliminating 

the common and unsightly back of a building which is often covered in 

services.

This building, like the Valladolid Art School has a central courtyard 

which allows lots of natural light into all of the apartments. This is 

once again a very important aspect that I wanted to include in the

10.3 Axis Building by dhk Architects (2018)

Figure 10.3.1 Axis by dhk Architects (Gleich, 2019) Figure 10.3.2 Perspective of courtyard (Gleich, 2019), Edited by Author



Melville Strip[ped]  |  76

very important consideration for the School of Arts 

Precinct that I was designing, as there is no dedicated 

parking within the vicinity.  This brought forth the 

consideration for underground parking on the two 

rear properties, as the existing small structures will 

need to be demolished, creating the opportunity to 

create underground parking. 

Following this level is the raised public forecourt. This 

creates the afore mentioned threshold between the 

public spaces of the Century City compound and the 

semi-public retail spaces and the private apartment 

access lobby. The retail spaces are split across three 

areas, each of them facing the central courtyard as 

well as one of the two forecourts and a road front, 

ensuring maximum interaction with the public.

The apartments span across ten floors, making it 

much larger than what is desired for the site in

intervention. Furthermore this precedent 

displays an excellent example of how a mixed 

use apartment building can successfully 

fit into the urban context “by creating a 

series of public, semi-public and private 

spaces and urban courts - challenging ideas 

associated with apartment living” (“Axis 

Building / dhk Architects,” 2019). The urban 

courts in particular proved to be a necessary 

requirement within my own design as it 

provides the vital threshold between the 

public and the building itself. This will be 

a consideration not only for my apartment 

component, but the overall project. 

The Axis building covers a total of thirteen 

floors, starting with two basement parking 

levels, the higher level being more of a semi 

basement. This, once again, proved to be a

Figure 10.3.3 Axis Ground Floor Plan (ArchDaily,2019)

Figure 10.3.4 Axis First Floor Plan (ArchDaily,2019)



Melville Strip[ped]  |  77

Melville. The way in which the floors reduce as the level increases, 

is however a great design decision to ensure maximum amounts of 

sunlight getting into the central courtyard and therefore getting into 

the rear sides of the apartments. The majority of the apartments 

are either one- or two-bedroom apartments. I wanted to include a 

mix of studio and two-bedroom apartments, which would also be 

smaller than those in the Axis, as those are luxury apartments and not 

smaller, more affordable housing solutions.

Figure 10.3.6 Facility Ratio, By Author, 2023
Figure 10.3.5 Axis Section, By Author, 2023



Melville Strip[ped]  |  78

CHAPTER 11
DESIGN AND PROGRAMME



Melville Strip[ped]  |  79

As has been described in this report, the aim of this research is to 

design a mixed-use development. These types of developments are 

becoming increasingly popular around the world as they promote 

people’s desire to fit into their neighbourhood and give them the 

feeling as though they belong (Wardner,  2014). The proposed 

development therefore contains a School of Art facility to rejuvenate 

Melville’s 7th Street, or “The Strip” as it is known.  The proposed 

intervention is to contain three major components, firstly the School 

of Art, secondly a retail component, and lastly some residential units in 

the form of apartments. 

The School of Art will house facilities for a Culinary School and an Art 

School. These form part of one facility and will need a shared lobby as 

well as their own ablution and services. As this school is aimed at short 

term courses, it does not have to be too large, as it must not cover too 

much of the site. It will also need to be joined with supporting venues 

such as a Restaurant and an Art Gallery respectively.

The remaineder of the retail spaces serve to provide business 

opportunities for local residents or investors. There should be several 

stores that can be adapted and used for a variety of different uses. 

These stores should contain the necessary services such as storage 

spaces and ablutions for staff.

The apartments should be located on the first floor and above, to 

ensure privacy from the road and the public spaces on the ground 

floor. The apartments should vary between one- and two-bedroom 

apartments that focus on natural light and ventilation. The Apartments 

are a vital part of the design as there are very few small housing 

opportunities within the greater suburb and will provide a greater 

variety of housing options for potential resident which will further 

serve to the success of the proposed intervention. The aforementioned 

retail spaces should be on the ground floor below. These are to be 

generic to encourage any type of local business to occupy them.

Some major considerations that need to be included in all of the

11.1 Design Brief



Melville Strip[ped]  |  80

successful component of the site and should therefore be maintained 

and carefully incorporated into the proposed intervention. Although it 

is cakked a bar, the restaurant is open during th eday as well catering 

for breakfast and lunch guests, insuring that the space will not be 

closed up during the day when the rest of the intervention is a hive of 

activity.  

Figure 11.1.1 highlights the 

importance of the above 

mentioned design principles. 

These are to be the driving 

factors when it comes to the 

design of the development 

and need to work in relation 

to ensure a successful 

building.

design components are the use of ample natural lighting and the 

inclusion of vegetation. This is to ensure the site does not come across 

as a hard surfaced mass. Additionally, natural light and vegetation 

will reduce the number of mechanical services required. Vegetation 

in particular assists in the cooling of the site as well as creating more 

comfortable areas for visitors, as soft, landscaped spaces are more 

inviting.

The design of the proposed structure needs to be carefully considered 

and compliment both the site itself as well as the contextual 

conditions that have been highlighted in the analysis focusing on 

the site. It is vital that pedestrians in particular are well catered for 

and that any future developments within the road can be tied into a 

greater 7th Street development plan.

A final consideration is the inclusion of the Six Cocktail Bar restaurant 

that is currently on the corner of 7th Street and 3rd Avenue. This is a Figure 11.1.1 Design Principles - by Author, 2023



Melville Strip[ped]  |  81

11.2 Programme

Formation of buildings 

around sunlight and views.

Central courtyard with access 

points along North, South 

and West.

Vegetation clusters for 

shading, cooling, and air 

purification.

Figure 11.2.1 Programming diagram - 
by Author, 2023

Figure 11.2.2 Programming diagram - 
by Author, 2023

Figure 11.2.3 Programming diagram - 
by Author, 2023

Figure 11.2.4 Programming diagram - by Author, 2023



Melville Strip[ped]  |  82

Area Schedule:

This area schedule was the starting 

point for all venues to be included in 

the intervention on 7th Street. The site 

is approximately 3000m2 in size. The 

most common Floor Area Ratio (F.A.R) 

in the area is 1.2 resulting in the 

maximum building size being 3600m2. 

The inclusion of open spaces and a 

courtyard means the maximum desired 

coverage was to be 1500m2, or 50%. 

The basement should contain one level 

for parking that serves the residents, 

staff as well as the public.. The total 

height of the building should not be 

more than three storeys.

 
 
 
 
 
 

5 
 

Area Schedule: 

This area schedule was the starting point for 
all venues to be included in the intervention 
on 7th Street. The site is approximately 
3000m2 in size. The most common Floor 
Area Ratio (F.A.R) in the area is 1.2 resulting 
in the maximum building size being 3600m2. 
The inclusion of open spaces and a 
courtyard means the maximum desired 
coverage was to be 1500m2, or 50%. The 
basement should contain one level for 
parking that serves the residents, staff as 
well as the public.. The total height of the 
building should not be more than three 
storeys. 

Programme Occupation Quantity Area m2 Area Total 
m2 

Programme Total Area 
m2 

Culinary School – 50 People 
Restaurant 150 people 1 200+180 

570 

1080 

Kitchen  1 140 
Storage  1 50 
Demonstration Lab 60 ppl 1 100 

510 

Theory Lab 25 ppl 2 110 
Common Space  1 80 
Cold Storage  2 10 
Dry Storage  2 10 
Wash Station  2 25 
Office  1 20 

Art School – 50 People 
Gallery  1 150 200 

650 Storeroom  1 50 
Studio 25 ppl 2 100 

450 
Lecture Venue 60 ppl 1 100 
Library  1 80 

 Circulation / Display Areas  1 50 
Office  1 20 

Apartments 
Circulation  1 150  

1040 
One-Bedroom Apartments  5 55  
Two-Bedroom Apartments – Large  2 80  
Two-Bedroom Apartments - Small  7 65  

Retail 
Retail + Storage  6 65 390 

800 Exist. Restaurant (6 Cocktail Bar) + 
Kitchen  1 410  

Basement Parking 

Staff and Residential As per 
SANS 1 1500  1500 

Total 5070 



Melville Strip[ped]  |  83

CHAPTER 12
VIABILITY ANALYSIS



Melville Strip[ped]  |  84

4. Development Planning

5. Economic Analysis

TOWN PLANNING CONSIDERATIONS

The chosen erven are 154 and 155 (89 and 91 2nd Avenue), and 245 
and 246 (90 and 92 3rd Avenue). Erven 155 and 245, along 7th Street, 
are zoned as Business 1, while the remaining two erven are zoned as 
Special (erf 246) and Residential 1.

According to the “City of Johannesburg Land Use Scheme of 2018” 
zoning Business one allows the following establishments:

The proposed intervention is a mixed-use development which will 

house a School of Arts comprising of an art school and a culinary 

school. These two programmes will be accompanied by supporting 

establishments. A restaurant will work in conjunction with the culinary 

school, while an art gallery will be paired with the art school. The 

apartments that are included in the development aim to target a 

different part of the general public, for which there are currently no 

housing opportunities in Melville. 

The goal is to create a mixed-use development that not only aims to 

bring the community back together, but to also create an economically 

sustainable development that can boost the income of local residents; 

therefore, the feasibility and viability of this project will be examined 

in the following sections:

1. Town Planning Considerations 

2. Design and Technical Considerations

3. Financial Considerations

Figure 12.1 Site Map - By 
Author, 2023



Melville Strip[ped]  |  85

Business purposes, shops, residential buildings, place of 

instruction, social halls, restaurant, car sales lot, motor 

showrooms, showrooms. offices, public or private parking area, 

institutions, religious purposes, dwelling units, warehouse

The uses required for the proposed mixed-use intervention are:

Shops, dwelling units, places of instruction and restaurant

In order for erven 154 and 246 to be re-zoned several steps need 

to be taken. To initiate a rezoning process, first, arrange a meeting 

with a Town Planner for guidance and a quotation. Then, submit a 

Rezoning application (Form 3) detailing the owner, current zoning, and 

desired rezoning, with fees of R 6,215.00 per erf. Following application 

completion, the zoning change will be advertised, and neighbours 

notified. The Town Planner will coordinate internal council approvals. 

If there are no objections, the approval typically takes six months, 

during which no on-site work can occur. they have any qualities that 

After this step the properties will need to be consolidated to form 

one new erf. To initiate a property consolidation process, first, arrange 

a meeting with a Town Planner for guidance and a quotation. Then, 

submit a Consolidation application (Form 5), detailing the owner and 

the properties to be merged, with fees of R 449.00. The approval 

process considers urban planning schemes and takes several months. 

Once approval is granted, a registered Land Surveyor will survey the 

land and create a new Surveyor General (SG) Diagram for approval at 

the SG office. If the SG Diagram is approved, Conveyancing attorneys 

will proceed to register a new Title Deed for the consolidated 

property.

As Melville is one of the older suburbs within Johannesburg the 

chosen properties therefore fall under Heritage Legislation. The four 

buildings are older than 60 years and therefore require heritage or 

PHRA-G approval. This approval process aims to protect cultural and 

historical sites for future generations. While it is still unclear if these 

buildings were designed by any famous architects, it is unlikely that



Melville Strip[ped]  |  86

It can be assumed that this process would take between 1 and 6 

months, which is a necessary step if any changes to the site are to be 

done. 

DESIGN AND TECHNICAL CONSIDERATIONS

While the design of the proposed intervention has not yet been 

finalised, the goal is to construct the new development using a 

combination of brick and concrete in conjunction with timber and 

natural stone cladding. 

To minimize costs, the construction will primarily utilize masonry 

and concrete, readily available in Johannesburg without the need 

for specialized labour or training. This common building method 

offers opportunities to compare materials from various vendors for 

cost-effective supply and delivery rates. Stone cladding, another 

component of the project, won’t be problematic either, as the local 

area boasts skilled workers experienced in working with stone due to

require preservation as they have been changed multiple times since 

they were built. Nonetheless, a PHRA-G application is still required 

following this process:

1. Complete PHRA-G application form.

2. Provide a copy of the original building plans if available.

3. Locality plan of the structure in relation to surroundings.

4. Site Development Plan (SDP) of any proposed new structures.

5. History of the structure: includes architectural, history and previous, 
ownership details.

6. Coloured photographs with descriptive caption of all elevations of the 
structure in its present form and context adjacent houses in the area, 
street- scape

7. proof of the notice calling for comments from interested or affected 
parties.

8. In the event of proposed alteration or partial demolition, three sets of 
drawings, one of which must be coloured up to show the proposed work 
/ restoration details                  

(Provincial Heritage Resources Authority –Gauteng)



Melville Strip[ped]  |  87

the prevalence of stone walls and cladding in neighbouring properties. 

The plan involves sourcing rocks from the residential properties’ 

grounds and purchasing additional materials from vendors.

Other considerations are power and water, which are currently 

available from site. There is also easy access to the site from all 

surrounding direction, and the site has three road fronts making 

deliveries easy. The site can also be hoarded off to ensure materials 

and equipment stay safe. Being next to a residential area there will 

be a certain amount of noise and construction dirt, which will mean 

construction can only take place during allowed working hours: 06h00 

to 18h00 on weekdays and 06h00 to 17h00 on Saturdays. 

FINANCIAL CONSIDERATIONS

The most detailed and efficient method for costing proposed 

additions and alterations is a Bill of Quantities (BOQ), encompassing 

all financial aspects required for the development, excluding land

costs. The BOQ starts with a list of drawings used for costing and 

initial cost items like toilet hire and insurance. The subsequent 

sections break down construction costs, including demolition, 

earthworks, concrete work, masonry, and more. Some sections may 

involve subcontractors, with provisional costs until detailed qu