Growth Strategies of South African Retail Chains
Date
2011-05-16
Authors
Mansoor, Faizel
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
In today’s retail world, volatile market dynamics have resulted in a changing retail
landscape. Traditional growth models which were focused predominately on a
geographic expansion strategy, no longer appear to be achieving long-term
growth objectives or the return on investment expected.
The purpose of this research was therefore to understand how South African retail
chains are addressing their long-term growth strategies taking into account the
above challenges and those specific to South Africa.
The data for this research was collected using a semi-structured open-ended
interview methodology and analysed using content analysis.
The research confirmed that, in pursuit of long-term growth, South African retail
chains are implementing both traditional and transformative (customer centric)
growth strategies simultaneously to meet the current retail challenges.
Recommendations included a strategic growth options matrix to assist retailers in
the evaluation and choice of alternative growth strategies
Description
MBA - WBS
Keywords
Retail stores, Strategic planning