Factors that influence the use and
Date
2011-04-18
Authors
Hadebe, Xolani
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Journal ISSN
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Abstract
This study investigates attitudes of banking customers in South Africa
towards the adoption of Internet banking. A research framework based on
the diffusion of innovation theory was used to identify factors that would
influence the adoption of Internet banking. This report has reviewed
current literature and opinions about this innovative banking technology. It
has also reviewed the factors, including consumer demographic
characteristics, consumer perceptions toward Internet banking
characteristics and social influences that affect use and adoption of
Internet banking.
This study also explains the methodology used in conducting 325
interviews to obtain primary information for this study. This study presents
both the results of the 325 interviews and the analysis of these results,
with graphs and figures to determine the extent that the factors studied
influence customer adoption of Internet banking. The hypotheses of this
research were tested with multiple linear regression analysis technique.
The key findings revealed that demographic factors including age, income,
education level and occupation have a relationship with the adoption of
Internet banking. Psychological factors including perceived relative
advantage, perceived compatibility, perceived complexity, perceived risk,
perceived cost and social influences were found to influence the adoption
of Internet banking. The theoretical contributions and the practical
implications of the findings are discussed and suggestions for future
research are presented
Description
MBA - WBS
Keywords
Internet banking, South Africa , Banks and banking