E-Tourism: A Survey of E-Business Among South African Tour Operators

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dc.contributor.author Verhoest, Pascal
dc.contributor.author James, Tina
dc.contributor.author Marais, Mario
dc.contributor.author Van Audenhove, Leo
dc.date.accessioned 2016-02-28T14:14:06Z
dc.date.available 2016-02-28T14:14:06Z
dc.date.issued 2007-12-15
dc.identifier.citation Verhoest, P., James, T., Marais, M., & Van Audenhove, L. (2007). e-Tourism: A survey of e-business among South African tour operators. The Southern African Journal of Information and Communication (SAJIC), 8, 172-185. https://doi.org/10.23962/10539/19791 en_ZA
dc.identifier.issn ISSN 1607-2235 (print version)
dc.identifier.issn ISSN 2077-5040  (online version)
dc.identifier.uri http://hdl.handle.net/10539/19791
dc.identifier.uri https://doi.org/10.23962/10539/19791
dc.description.abstract This contribution presents the results of a pilot project on ICT usage by South African SMMEs in the tourism industry. The Electronic Business Survey (EBS) methodology which was tested for applicability in a developing country, in this case South Africa, uses qualitative indicators and quantitative estimations to measure the impacts of e-business practices. The results, based on 40 face-to-face interviews, were substantive and showed that the adapted OECD methodology could be used successfully. In the South African tourism industry, ICT significantly improves the performance of these businesses. Although ICT adoption represents a significant operational cost for the interviewed firms, it also substantially contributes to increased revenue and improved labour productivity. On balance the results are extremely positive: 44.7% of firms report increased profitability, whereas for 50% it remained the same as three years ago. Of the firms that reported increased profitability, 75% indicated ICT as a contributing factor, and 31% considered ICT as the main contributing factor. The most positive effects are attributed to the usage of the Internet to improve customer relations in conjunction with creative product offerings (customisation, product-service bundling). Findings are consistent with research applying the same methodology in Western and Eastern Europe. This includes the finding that positive effects of ICT tend to be bigger for industries in transition, supporting businesses to become internationally competitive.
dc.publisher LINK Centre, University of the Witwatersrand (Wits), Johannesburg en_ZA
dc.title E-Tourism: A Survey of E-Business Among South African Tour Operators en_ZA
dc.type Article
dc.citation.doi https://doi.org/10.23962/10539/19791
dc.orcid.id https://orcid.org/0000-0003-3302-1230
dc.orcid.id https://orcid.org/0000-0002-1093-9041

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