THE ROLE OF MARKETING IN THE COMPANY TURNAROUND PROCESS

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dc.contributor.author Kubheka, Makhosazana
dc.date.accessioned 2011-10-07T10:18:49Z
dc.date.available 2011-10-07T10:18:49Z
dc.date.issued 2011-10-07
dc.identifier.uri http://hdl.handle.net/10539/10497
dc.description MBA thesis - WBS en_US
dc.description.abstract With the liberalisation of the South African economy, a number firms experienced tough times. Subsequently, management had to learn to lead companies through these tough times to avoid imminent failure. A number of studies have been done on market driven organisations and customer orientation in the normal day-to-day functioning of companies. This paper looks at role of marketing and customer orientation during the tough times, with a view of providing management with insights on how to apply marketing during the turnaround process en_US
dc.language.iso en en_US
dc.subject Marketing en_US
dc.subject Company turnaround en_US
dc.title THE ROLE OF MARKETING IN THE COMPANY TURNAROUND PROCESS en_US
dc.type Thesis en_US


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