Critical success factors in relationship management in corporate banking in South Africa

Show simple item record

dc.contributor.author Owusu, Kwadwo Nini
dc.date.accessioned 2011-06-07T13:12:44Z
dc.date.available 2011-06-07T13:12:44Z
dc.date.issued 2011-06-07
dc.identifier.uri http://hdl.handle.net/10539/10020
dc.description MBA - WBS en_US
dc.description.abstract The rapidly changing competitive banking industry throughout the world has forced banks to place increasing emphasis on establishing and maintaining relationships with their major customers. This research provides insight into the relationship between corporate customers and their banks. It specifically looks at the critical success factors in relationship management in corporate banking and the relative importance of the identified factors to both the bank and the corporate customer. In-depth semi-structured interviews were conducted with 23 participants from both the corporate customers and the banking community. The main research finding were that the critical success factors include: mutual value creation for both the bank and the corporate customer; the bank must know th eneeds of the corporate customer,understand the market and business of the corporate customer; communication within the bank itself and with corporate customers must be two-way and remain open and the bank must continue to remain a reliable source of and finace advice... en_US
dc.language.iso en en_US
dc.subject Relationship management en_US
dc.subject Banks and banking en_US
dc.subject Corporate banking en_US
dc.title Critical success factors in relationship management in corporate banking in South Africa en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search WIReDSpace


Browse

My Account