4. Electronic Theses and Dissertations (ETDs) - Faculties submissions
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Item Employer brand activities for effective responses to gig economies in South Africa(University of the Witwatersrand, Johannesburg, 2021) Makhafola, Kelebogile; Roselyne, KoechThis research paper aims to investigate employer brand activities that effectively respond to the engagement dynamics introduced into the working environment by gig economies. The focal points are elements which contribute to the sustenance of the organisations’ brand equity, brand reputation and competitive advantage. The paper uses two frameworks to guide the process of investigating the employer brand activities which influence employer brand attractiveness, employee value contribution, and the organisational culture amongst other research attributes and variables within this paper. The first framework used to approach the analysis is the employer brand experience framework and the second framework is the framework on Human Resource Management (HRM) and platform ecosystems in the gig economy. The study follows a qualita-tive research method, introducing the use of semi-structured interviews. Broadly, the findings communicate that effective employer branding that keeps the employees involved and valued will most likely enjoy a higher retention and productivity rate, further stimu- lating the organisational bottomline. Accessible research and material regarding employer brand effective in context to gig economies within South Africa is not popularly explored. Further- more, the investigation of employer brand activities and programmes are limited to the traditional organisational structures which exclude the attributes introduced by nuances in gig economies (roles, responsibilities, productivity, brand loyalty, the measurement of value contri- bution and innovation). The key findings further elaborate that the participating organisations (employer brands) and their employees aren’t confidently aware of the introduction of gig economies as a direct effect to their organisation. Through the findings, it further appears that they, the organisations, are not adequately prepared to embrace the new world of work in light of policies, Human Resource Management systems and work related structuresItem Small Medium Enterprise (SME)’s Competitiveness within a volatile regulatory environment in South Africa(University of the Witwatersrand, Johannesburg, 2021) Shai, Gift; Wotela, Kambidima; Ameyibor, LeefordSMEs have been established as the driving force for developing the South African economy and the main source of competitive advantage. They are recognized as agents of industrial change and innovation; they are also seen as an important vehicle for employment creation and economic development. On the other hand, we have a regulatory environment that is volatile and, as a result, poses challenges to the competitiveness of the SMEs in South Africa. This study is an attempt to determine the level of competitiveness of the SME within the emerging markets as well as how SMEs can monitor their external environment. In addition to that, this study establishes the coping mechanisms of the SMEs and suggests ways to enhance their competitiveness. A case study qualitative strategy was adopted for this study which allowed research to get in-depth understanding about the case. Semi-structured interviews were conducted in which 8 formal SMEs with more than 3 years in existence were targeted. The findings reveal that SMEs need to have research and development measures in place which will enable their organisation to know what is happening around them, which coupled with information technology, can enable them to plan for all anticipated changes. This, in consequence, will help them build their capabilities in a way that it will give them a competitive advantage. It is also of paramount importance for SME to have a Quality Management System consisting of policies and procedures in place that will guide the crafted strategies. Strategies coupled with information gathered from research and development and relevant training initiatives can be put in place. Adaptation to change mechanisms can also be forged that will make the SME sustainable and perform better even under volatile environmental conditions. Lastly, governance within the SME plays a vital role in enhancing competitiveness. Good governance creates an organizational culture that keeps employees motivated, reduces workforce fluctuations and increases value for all the stakeholders, both internal and external.Item The Use of Data Analytics in Strategic Decision-Making in a South African Pay-TV Company(University of the Witwatersrand, Johannesburg, 2021) Reddy, Prebashni; Chidzungu, ThandiweThe extent to which data and analytics inform decision-making in the Pay-TV industry in South Africa is not known. Netflix used data to achieve a competitive advantage and became a leading player in the streaming services arena. Blockbusters no longer exist because they did not change with the times and listen to what their customers wanted. Companies must use the data that they collect to make decisions and remain relevant in a continually evolving business environment. This research aims to evaluate the extent to which senior management use data and analytics to make decisions. The study measured the relationship of each of the following 3 constructs: data literacy, data accessibility, and data usage with data-driven decision making. The researcher carried out an exploratory study employing a quantitative and observational design approach. Adopting a cross- sectional methodology and drawing on a purposive nonprobability sample of senior managers from a South African Pay-TV company. An online structured interview survey was used to collect data from a population of 294 senior managers who were assumed to be decision-makers. The findings of the study were that data usage, data literacy, and data accessibility each have a positive relationship with data-driven decision-making. The research identified opportunities for the South African Pay-TV company to improve the use of data in decision-making for better- informed decisions and better business performance through a 3-step programme which was recommended should form part of their data strategy. To improve data literacy amongst senior management and other decision-makers a continuous programme of training in the skills to interpret and understand data and analytics is recommended as the first step and arguably most important step. Crafting and implementing an accessibility strategy is the next step and driving usage of that data and analytics is the last and crucial step in the programme. The findings of this study supported by previous research indicate that this company will improve performance and outperform its competitors with the use of data in decision making.Item An aftermarket parts framework for capital mining equipment in South Africa: An OEM Perspective(University of the Witwatersrand, Johannesburg, 2021) Ganasram, AmithThe purpose of this research study is to create an aftermarket framework for capital mining equipment in South Africa, which can be applied in organizations that currently are OEM Manufacturers for mining equipment. The background literature that was reviewed for this study focused on aspects of SPM, SCM, inventory management, parts pricing methodologies, processes, purchasing, CRM and maintenance management. These topics were reviewed in detail, the definitions of these concepts and their respective components were identified and acknowledged during the learning journey. Models were touched on in this research study followed by a theoretical framework which was defined making use of the sourced academic literature. To achieve the objectives set out in this study, there was a case study research conducted on an OEM, which was utilised for the full duration of the research. The case company used in the research is a Global OEM that manufactures mining equipment for the various stages of mining. It is projected that there will be a combination of 12 semi-structured and 10 structured interviews that will be conducted where the semi structured will focus on the customer and the structured will focus on the internal employees of the case company. All interviews will be conducted personally by the researcher to ensure that all information is treated in the strictest of confidence. The data collected from the interviews will be transcribed from their recordings and will be qualitatively analysed. Research aims and objectives of this research study is: To systematically review previous work on aftermarket parts supply and aftermarket support. To identify aftermarket parts issues that are not supported by sourced literature which relates to my research topic, and which my research will be able to reveal or provide additional insight from a a mining OEM perspective. To study aspects with respect to CRM, aftermarket strategy, pricing and aspects related logistics. To identify an appropriate aftermarket framework for aftermarket parts of aging and new capital mining equipment Key results or arguments - To be completed in the Empirical Research Conclusion – To be completed at the end of the researchItem International Fisher Effect and Purchasing Power Parity: The case of the South African Rand and US Dollar(University of the Witwatersrand, Johannesburg, 2021) De beer, Ricardo; Nattoh, Dina; Wotela, KambidimaThis study aims to investigate the presence of the International Fisher Effect (IFE) and Purchasing Power Parity (PPP) in the case of the South Africa Rand (ZAR) and the United States Dollar (USD) using monthly data that span from January 2014 to December 2019. The study adopted an ordinary least square (OLS) model and the Granger causality econometric technique to achieve the stated objectives. Based on the IFE and PPP assumptions, the OLS results indicate an insignificant positive relationship between the inflation differentials in South Africa and the United States of America. The model revealed that a 1% increase in the inflation differential between the two countries will trigger an increase in the South African interest rate which will furthermore cause an appreciation of the exchange rate in the long run. The model revealed the presence of the IFE and PPP between the ZAR and the USD. The pass-through effect of the IFE and PPP adjustment is incomplete in the analysis due to the peculiarities of the South African economy (reliance on community and its volatile effect on the country’s foreign earnings, corruption, civil unrest, concern around political instability, etc.). In light of the above, the study recommended policy measures that focus on diversifying the foreign earning source of the country and policies that enhance the level of political stability in the country to further increase the level of confidence foreign investors have in the stability and monetary policy of the countryItem An evaluation of the effectiveness of financial inclusion programs in the South African financial sector(University of the Witwatersrand, Johannesburg, 2021) Korte, Maude; Pamacheche, RukudzoEmpirical literature argues that FI has a positive bearing on socio-economic aspects for developing economies, evidence of this is found in Sarma and Paris (2011), Ramakrishna and Trivedi (2018) and World Bank (2020). Accepting the positive impact, the correlation between FI and expected social benefits one needs to understand in the context of the society in which it exists for benefit maximisation. Amidži et al.(2014) explain that understanding the correlation in its societal context is critically important, as these supply and demand-side factors have significant impacts on FI's efficacy. The SA FI tactics to date have resulted in 80% of the population having access to bank accounts, however, dormancy on these accounts are estimated to be as high as 30% - 40% (FinMark, 2019). The central thought around a bank account led theory is that once a consumer has access to a bank account, the consumer is likely to use additional products and services (called secondary products in this context). How much of these secondary products and services have been taken up under the current tactic is unclear, as results are not published regularly. What is clear is that the shape of the FI landscape for SA has changed from many consumers being involuntary excluded (National Treasury Report, 2015) to many consumers volunteering exclusion. This can be seen in the dormancy ratio, a definitive indication of voluntary exclusion. Despite the landscape changes and the reported mismatch in supply and demand, SA FI strategy has remained unchanged since 2002. This paper interrogates the viability of the current FI strategy and argues for a new perspective of FI; it finds that SA will need to pivot from a supply-led focussed plan to a demand-led focused plan achieve the last mile of FI.Item Evaluating value created by the use of Competitive Intelligence among Small and Medium Enterprises in South Africa(University of the Witwatersrand, Johannesburg, 2021) Fadal, Muhammed Khalid; Mlotshwa, SemukeleCompetitive Intelligence (CI) is the ability to obtain, evaluate, and apply information about rivals, consumers, and other market elements to help a company gain a competitive edge. A direct relationship exists between organisations who conduct CI and the profitability of the business. Large firms in South Africa have proven that increasing their use of CI increases their competitive advantage. While research on the application of CI utilisation by large firms has been sufficiently documented, Small and Medium Enterprises (SMEs) in South Africa have not been subjected to the same level of study. This Business Venture Proposal aimed to determine the value created for firms that conduct CI in South Africa, with a focus on SMEs. The benchmark for value in this study is the increase in competitive advantage a firm may gain from using CI. Three independent variables, namely using formalised CI, sources of information, and building internal capacity, will be used to determine the change in value. This study will provide a proposed model for developing an independent CI service aimed at SMEs in South Africa. This will be done in the context of providing these firms with niche skills and services. Additionally, this will be provided in a convenient reporting application coupled to a remote consulting service. This study is quantitative and used surveys as an instrument to gather the required data. However, once the surveys were sent to the database through email and social media, the researcher had no control over who responded to the survey, and therefore probability sampling was used. Through statistical analysis, it was identified that firms that conducted formal CI could create additional value over firms that conducted the exercise informally or not at all. Firms showing a preference for secondary data sources, used an agile system, which combined both primary and secondary sources, with lesser important items using secondary data and more strategically important Key Intelligence Questions (KIQs) answered using primary data, returning the best reward. However, no support could be found for firms that invested in their own internal capacity to gather CI. While a positive linear relationship existed, it was statistically insignificant. Further research studies are required, aiming specifically at SMEs to better understand the CI application and appetite per sector. This would help identify the trends of each sector and provide a better overview of the adoption of CI in each sector. This would also help determine the value attributed by each sector to CI, as well as identify any underlying barriers that may be synonymous with a specific sector. It is also recommended that future studies measure the effect an intervention, including training of employees, has on the long-term value perception of CI. This can be further enhanced by measuring the competitiveness of the firm prior to the intervention and post the intervention after a specified periodItem Leadership in a strategy implementation project office in South Africa(University of the Witwatersrand, Johannesburg, 2021) Lepan, Quincy; Munkuli, BonganiThe Project Management Office plays a critical role in organizations in South Africa. It needs to ensure it has articulated all projects that entail an organization. The current paper’s essence is to examine Project Management Office leadership in South Africa with specific Project Management Office (PMO) and Project Management Office (PMO) leaders’ success. It also attempts to understand the impact that Project Management Office (PMO) maturity has on the success of projects. Finally, it considers the measurements used in understanding the success of a project. It uses a qualitative design approach with 27 respondents, and the responses undergo thematic analysis to understand the implications of the current study. The paper shows a strong correlation between Project Management Office maturity in South Africa with effective leadership with strong technical skills and high emotional intelligence (emotional quotient EQ) and interpersonal relationship skills. It also indicates a need to improve communication skills and flexibility in project management which is majorly lacking in failed projects despite the improvement depicted over the years. The paper shows that the success of the Project Management Offices is down to the leadership of the PMO and leads to a resultant increase in maturity and project performanceItem The Fourth Industrial Revolution and the South African Platinum Mining Industry(University of the Witwatersrand, Johannesburg, 2021) Timothy, Tshepo; Chidzungu, ThandiweMost mining organisations have warmed up to adopting the latest technologies in recent times, as they have the potential to give them an edge in a highly competitive industry. In South Africa, Platinum Group Metals (PGM) are extensive on the African continent of which South Africa holds about 80% of the world’s reserves. It was estimated that the industry exported approximately USD 4.4 billion worth of platinum during 2015, and the industry is a major contributor to the South African economy (Conradie, 2016). Due to dwindling commodity prices and productivity, coupled with safety concerns, the industry is finding itself in a challenging position to be sustainable. It is against this backdrop that a quantitative research approach using quantitative surveys was used to glean/collect data and determine the gaps as informed by the existing profiles vis a vis the required skills and educational profiles of the people in the mining value chain. Mining officials from Sibanye Stillwater mining company, related mining companies and mining students in their personal capacity within the mining industry value chain in South Africa were engaged as study participants. The findings of the study revealed that stakeholder engagement and organisational readiness are linked. The link between stakeholder engagement, Radio-Frequency Identification (RFID), and artificial intelligence (AI) was highlighted. The research also discovered a link between organisational culture and the skills required, as well as the technology relevant to the fourth industrial revolutionItem Healthcare professionals’ experiences in private practice of point-of-care testing for diabetic patients in Gauteng(University of the Witwatersrand, Johannesburg, 2021) Ghirdari, Sumesh; Zhuwao, PatrikThis research reports experiences from healthcare professionals (HCPs) on point-of-care (POC) testing, for diabetic patients in private practice, at primary healthcare level in Gauteng, South Africa. While there are many benefits to POC testing in an emergency setting, it might not provide the same benefits at a primary care level. Studies have produced mixed results over many years in terms of cost-effectiveness and health outcomes in a primary care setting. Despite mixed conclusions as to whether POC testing is beneficial at a primary care level, some practitioners still utilise POC devices. POC testing at a primary care level has many potential benefits. This research reports insights through a qualitative study based on a phenomenological research design, from healthcare professionals (HCPs) that are currently using or have used POC devices in their private practice. The study was conducted using semi-structured interviews. The research highlighted the need for new business models, which may further emphasize the benefits of POC. The main themes uncovered were improved patient outcomes, reduced decision time, compliance, HCP satisfaction and practice efficiency. The research concluded that HCPs were experiencing various benefits from using POC testing. Moreover, it uncovered some benefits that were not highlighted in literature review, such as the reduced risk of contracting COVID-19 and the role of POC in a care-coordinated model. While POC testing has been in existence for many years, much more research needs to be done in private practice in Gauteng