4. Electronic Theses and Dissertations (ETDs) - Faculties submissions

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Subject: search.filters.subject.South AfricaSubject: search.filters.subject.SDG-8: Decent work and economic growthSubject: search.filters.subject.AdoptionStart date: 2022End date: 2022

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    The adoption of efficient technology in emerging markets within State Owned Bank in South Africa
    (University of the Witwatersrand, Johannesburg, 2022) Malatji , Jaftha Sechube; Dladla, Pholile
    This study aims to explore the adoption of efficient technologies in a South African state-owned enterprise (SOE) or state-owned bank (SOB), specifically investigating the factors that affect how efficient technologies are adopted, the challenges that come during the adoption phase, and the advantages that result from successfully adopting efficient technologies. The research study applied a qualitative research design and used interviews with open-ended questions to collect data. The findings reveal a complex landscape influenced by various elements such as communication, leadership, organisational culture, and operational efficiency. The study highlights the importance of technology adoption within an SOE or SOB. Based on the findings, recommendations were formulated that can be used to enhance how the South African State-Owned Bank can manage the adoption of new technologies efficiently while reducing the risks connected with technology adoption. Despite certain limitations, the study provides valuable insights into the intricate dynamics of new technology adoption in a traditionally oriented country like South Africa.
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    The perceived impact of video-on-demand services adoption on subscription TV services in South Africa
    (2022) Njomo, Fanna
    Digital disruption in the media and entertainment industry has changed how subscribers acquire, distribute, and consume content. Technological innovation facilitated the evolution of television to the introduction of services that compete for viewership from the same subscriber base. The main aim of this study was to establish the impact of the introduction of video-on-demand services on the subscriber base of traditional subscription TV services that previously had a monopoly in South Africa. Following the study’s objectives, theoretical constructs were derived from literature to understand subscribers’ expectations and competitiveness of both services, the technological innovations driving both services, how satisfied are subscribers with each service as they choose their preferred service. The study used a cross-sectional quantitative method, and primary data were collected using a self-administered questionnaire from 233 subscribers who have an active media and entertainment subscription. The study found that video-on-demand services are adopting disruptive technologies that are changing subscriber content watching behaviour, subscribers are technologically savvy and adapting to digital transformation in the industry and use devices that were not used to consume content and introduced additional screens and not limited by linear scheduling. The study's findings showed that subscribers are cord-cutting and cord-shaving while others are cord-nevers as they never subscribe to traditional subscription services. Therefore, the new video-on-demand (VOD) services negatively impacted the traditional subscription TV service subscriber base. Traditional subscription TV services must implement innovations in broadcasting to be competitive and retain some of their subscribers as they acquire new subscribers.