3. Electronic Theses and Dissertations (ETDs) - All submissions
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Item Social involution? : The impact of economic restructuring on the working class in Zambia(2008-11-24T12:38:47Z) Chembe, Martin DavidCountries in southern Africa have been implementing economic liberalisation policies for over two decades, with the aim of reversing years of economic decline. This process of economic liberalisation has been largely been influenced by the International Monetary Fund (IMF) and the World Bank policy prescription. While the developed world has been piling pressure on countries in the Sub-Saharan region to integrate their national economies into the global economic, different countries have responded differently in opening up their economies. For some, the new economic policy regime has entailed a shift from a state-run economy and focusing more on a free market economy. While some countries have taken a cautious approaching to economic liberalisation, Zambia went for rapid liberalisation, which has led to negative social consequences on employment and the livelihoods of the working class. Through the adoption and implementation of labour market flexibility policies, Zambia and other countries in the region have seen an upswing in new forms of employment such as casual labour, subcontracting and temporary employment, which have no protection and have exposed workers to exploitation. Employment levels have also dropped as the capitalist investors shed off massive numbers of workers in order to reduce labour costs. Local manufacturing industries, in most cases, have been forced to close down and lay-off workers due to unfair competition with cheap imported goods. Liberalisation in developing countries in general and southern Africa in particular, has entailed weakening the role of the state in national economic management. Governments are increasingly succumbing to the dictates of multinationals and are failing to enforce regulatory measures needed to protect the welfare of workers and their working conditions.Item An investigation of the relationship between advertising and television programming and programmes on South African television(2007-02-14T11:57:47Z) Sikhakhane, Mongezi AndrewThis research report forms part of current debates in media studies around the rapidly increasing commercialization and privatization of public broadcasters around the world. It investigates the impact of this commercialization and privatization on the role of these broadcasters. It looks at some impacts that the dependence of public broadcasters on advertising has on their roles public service roles. South Africa is not immune from these global trends that are mentioned above. As suggested by the ICASA, the government reduced its funding of the public broadcaster (SABC). This forced the SABC to rely more and more on income from advertising and various forms of sponsorship in order to sustain and fulfill its goals. This research provides an investigation and findings of the nature and extent of the impact of advertising influence on both the SABC and to some extent E-TV programming and programmes. This study is important because it covers an important area since it looks at the rapid changes taking place in the funding and the content of local television (South African Television). It will make both a theoretical and empirical contribution to the understanding of trends and developments that are taking place in South African Television. It is comprised of three chapters with each treating its own theme ranging from policy and literature analysis, news and drama programme analysis and finally a case study, which provides an analysis of first hand information from the SABC officials from both the programming and the advertising department.