Browsing MBA & MM Theses by Author "Taoushanis, Maria"

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Browsing MBA & MM Theses by Author "Taoushanis, Maria"

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  • Taoushanis, Maria (2011-10-14)
    The student market is attractive to marketers as it is during this period that much of the consumers‟ personal style and brand preferences are determined, and this influences the consumption patterns maintained throughout ...

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