Browsing MBA & MM Theses by Author "Penfold, Walter Thomas"

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Browsing MBA & MM Theses by Author "Penfold, Walter Thomas"

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  • Penfold, Walter Thomas (2011-06-07)
    The high costs of attracting new customers has made customer loyalty the focus of many leading companies. Small businesses that operate in the business-to-business market often rely on relatively fewer customers than ...

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