Browsing MBA & MM Theses by Subject "Key account managers"

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Browsing MBA & MM Theses by Subject "Key account managers"

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  • van der Westhuizen, Hendrik Cornelis (2011-10-20)
    The key account management profession has not been extensively researched in South Africa. Consequently, a need has arisen to identify the competencies required of key account managers in the Fast Moving Consumer Goods ...

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