Browsing MBA & MM Theses by Author "Ellingworth, Roland"

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Browsing MBA & MM Theses by Author "Ellingworth, Roland"

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  • Ellingworth, Roland (2011-04-05)
    The research conducted, aimed to identify the premise behind the implementation of a loyalty programme within the Private Medical Insurance (PMI) space in the UK market and how the programme may be structured. The ...

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