Browsing MBA & MM Theses by Author "DETRAZ - DE MASCAREL, AMANDINE"

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Browsing MBA & MM Theses by Author "DETRAZ - DE MASCAREL, AMANDINE"

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  • DETRAZ - DE MASCAREL, AMANDINE (2011-04-04)
    The purpose of the present research was to discover the archetypes that could be inferred from the discourse of consumers about a cosmetic brand in South Africa. Five interviews were conducted among the French community ...

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