Browsing MBA & MM Theses by Subject "Advertising"

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Browsing MBA & MM Theses by Subject "Advertising"

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  • Lichtenstein, Justin (2014-01-14)
    With the rapid advancement in mobile technology, there are now multiple devices and methodologies through which advertisers can communicate their messages to their target audience. An advertising strategy is crafted ...
  • Nash, Brett (2011-05-31)
    It has been suggested that the mobile phone is the fastest growing and potentially the most addictive advertising medium ever developed. The danger of mismanaging this mobile medium however risks alienating consumers, ...

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