Browsing MBA & MM Theses by Title

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Browsing MBA & MM Theses by Title

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  • Opperman, Deon (2011-06-07)
    The purpose of this research was to investigate the extent to which the decision making style of the selection committees of the three national South African performing arts festivals succeeded in supplying an ...
  • Ojdanic, Marija (2011-06-06)
    The Belgrade Stock Exchange is the capital market operating in Serbia and Montenegro. It was established in 1989, but active share trading began only in around 2004. The purpose of this research was to test whether the ...
  • Backhouse, Kevin Sean (2012-11-21)
    This research report investigates the finance and marketing perceptions of return on marketing investment (ROMI) in South Africa. Traditionally, at many organisations, marketing budgets have been determined using arbitrary ...
  • Oba, Joy (2014-01-14)
    An increasing phenomenon in South Africa is hookah pipe or “hubbly bubbly” smoking among young adults. It is not uncommon to see groups of young people in restaurants, bars, cafes and campus corners puffing at hookah pipes ...
  • Arthur, Theo Donavon (2011-03-17)
    Limiting access to a company’s services or discouraging the demand coming from certain customers is not an uncommon practice. Suppliers of services and goods often select a target market that would provide a minimum ...
  • Volek, Edward (2011-06-24)
    Guest house owners are often owner-managers whose resources of time and money are extended to the limit. It is important that they market their establishments wisely. The objective of this research was to investigate ...
  • Desai, Mayan K (2013-10-10)
    A recession presents very difficult economic circumstances for a business in which to operate. At the same time the high value brands within an organisation are under severe pressure for their prices to be dropped in order ...
  • du Toit, Anastasia Irene (2012-11-14)
    Consumers in South Africa are bombarded with an abundance of marketing messages on a daily basis. This information overload has resulted in consumers ignoring certain marketing communications and becoming confused as to ...
  • Mudau, Boy Tshimangadzo (2013-10-22)
    The use of distributors as a channel in the marketing of fast moving consumer goods into the informal sector is a phenomenon that is of interest to manufacturers, distributors themselves, retailers wholesalers and Spaza ...
  • Laura Schaffer, Laura Schaffer (2011-06-10)
    The presence of a predictable share price response to a surprise in announced earnings by listed companies has been documented in US equity markets since 1968. This research investigated whether the presence of a positive ...
  • Shepard, Deborah (2011-06-15)
    Marketing, as a discipline, is becoming increasingly business orientated with a focus on internal profitability, growth and revenue projection being closely linked to marketing activities and their impact on market ...
  • Hill, Graeme John (2014-01-20)
    It is a prevailing view that South Africa under-invests in innovation. R&D spend is consistently less than 1% of GDP, which is well below benchmarks set by developed countries. The current research is concerned with R&D ...
  • MANYEMA, SHAW (2012-12-04)
    Managers of South African listed companies are faced with a variety of strategic challenges that they require to find solutions for to ensure the continued existence of their operations. Fortunately, South Africa has several ...
  • Sali-Ameen, Mohammed (2011-11-22)
    The study will be demarcated as follows. Chapter One has provided a background of some of the issues facing Honeywell Automation South Africa and some of the industry challenges. Pressure from competitors in the South ...
  • Singh, Avinash J. (2011-10-14)
    The study sought to test the applicability of a methodology proposed by Professor Baruch Lev to measure the value of intangible capital of 17 non-financial companies listed on the JSE Securities Exchange and to ascertain ...
  • OTIPA, PATRICK MUKOYA (2011-06-07)
    AIDS and its related consequences are challenging men to redefine their masculinity. Women and men are equally affected by HIV and AIDS and while cultural and traditional practices relegate care giving to women, men have ...
  • Mabote, Pheya Alinah (2011-04-19)
    Very little research has been conducted on men’s reproductive health services in South Africa. The 1994 International Conference on Population and Development (ICPD) and the Fourth World Conference on Women in Beijing ...
  • Motlhake, Bona Neville (2011-07-14)
    Since the advent of democracy in 1994, South African government has continued to build capacity in national, provincial and local spheres of government. The Community Development Workers were brought in as multi-skilled ...
  • NJOKO, MUZIWOKUTHULA (2012-10-08)
    Skills shortages in the construction industry is well known, to remedy the situation government as a participant in the industry has come up with programmes to mentor young people who are interested in the industry. The ...
  • MAPHANGA, MPUMELELO JACKSON (2012-10-04)
    This study examines the mentoring of pastors in the Assemblies of God church in South Africa. The church previously had quality leaders, and the problem is that the: quality leadership is waning. The purpose is to assess ...

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