Entrepreneurial orientation and entrepreneurial performance of central Johannesburg informal sector street traders

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dc.contributor.author Callaghan, Christian William
dc.date.accessioned 2010-04-13T06:31:28Z
dc.date.available 2010-04-13T06:31:28Z
dc.date.issued 2010-04-13T06:31:28Z
dc.identifier.uri http://hdl.handle.net/10539/7964
dc.description.abstract Informal sector participation has been described as a trap associated with impoverishment (Cassim, 1982); as the survivalist responses of marginalised persons with no alternatives (Habib, 2005); yet it has also been described as potentially dynamic (House, 1984). The former conceptions prescribe an identity to informal sector participants, with little consideration given to individual potential and individual action as means to escape impoverishment and a survivalist condition. An entrepreneurial orientation is associated with increased earnings in certain environments according to Lumpkin and Dess (1996), a process orientation that can be learned. Research testing the relationship between entrepreneurship and performance has been problematic due to the different definitions offered by different entrepreneurship scholars (Cunningham and Lischeron, 1991; Lumpkin and Dess, 1996). In this context, entrepreneurial orientation as a construct was utilised to overcome these challenges. Entrepreneurial orientation or certain of its dimensions have been associated with positive effects related to performance (Chow, 2006; Coulthard, 2007; De Clerq and Ruis, 2007; Jantunen, Puumalainen, Saarenketo, and Kylaheiko, 2005) or with negative relationships (Naldi, Nordqvist, Sjőberg and Wiklund, 2007). Innovativeness, competitive aggressiveness, risk taking propensity, autonomy and proactiveness, the dimensions of an entrepreneurial orientation (Lumpkin and Dess, 1996), and the effects of certain contextual factors were tested as to their associations with entrepreneurial performance. Entrepreneurial performance was defined in this context as a construct comprising earnings and continuance satisfaction. In terms of entrepreneurial performance, the contention of Lumpkin and Dess (1996) that an entrepreneurial orientation is associated with learning: the how of entrepreneurship, or the learnable process conception of Stevenson and Jarillo (1990), was also tested by investigating contextual factors and how they shaped an entrepreneurial orientation and contributed to entrepreneurial performance. ii In this context a quantitative investigation of informal sector street traders and providers of street-side services was undertaken using a survey format. The specific relationships influencing entrepreneurial orientation and entrepreneurial performance were investigated. Results contested assumptions that prescribed a theoretically permanent and immutable survivalist orientation to certain informal participants in that education and learning related factors were found to be associated with entrepreneurial orientation and increased earnings. Entrepreneurial orientation was found to be associated with increased earnings along the dimension of risk taking propensity, and higher levels of autonomy were found to be associated with continuance satisfaction. The relationships between entrepreneurial and contextual factors were investigated and insights developed regarding potential street trader upliftment. en_US
dc.language.iso en en_US
dc.subject Entrepreneurship en_US
dc.subject South Africa en_US
dc.subject Johannesburg en_US
dc.subject Street traders en_US
dc.subject Informal sector en_US
dc.title Entrepreneurial orientation and entrepreneurial performance of central Johannesburg informal sector street traders en_US
dc.type Thesis en_US


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