Patronage, business and the value of art: the corporate arts sponsorship of Absa bank and Hollard insurance

DSpace/Manakin Repository

Show simple item record

dc.contributor.author Verschoor, Jenni
dc.date.accessioned 2010-03-08T11:08:16Z
dc.date.available 2010-03-08T11:08:16Z
dc.date.issued 2010-03-08T11:08:16Z
dc.identifier.uri http://hdl.handle.net/10539/7639
dc.description.abstract ABSTRACT This report is a study into the corporate sponsorship of art as is evident in South Africa today. Starting with a history of patronage in the West, it leads to South Africa and the role currently being played by South African companies in the art world. Through an examination of South African patronage by the government and direct interviews with individuals involved in government and corporate sponsorship of the arts, this report endeavours to show how and why organisations such as Absa Bank and Hollard Insurance have chosen to involve themselves in the art world. I will then follow on to discuss the effect that this corporate sponsorship has on the value of art – financially, socially and culturally. The end result will be study on the relationship that exists between the benefactor and the beneficiary of corporate sponsorship in South Africa and the resulting impact this has on the perceived value of art. en_US
dc.language.iso en en_US
dc.subject art patronage en_US
dc.subject value en_US
dc.subject corporate sponsorship en_US
dc.subject investment art en_US
dc.subject corporate collections en_US
dc.subject Absa en_US
dc.subject Hollard en_US
dc.title Patronage, business and the value of art: the corporate arts sponsorship of Absa bank and Hollard insurance en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

  • ETD Collection
    Thesis (Ph.D.)--University of the Witwatersrand, 1972.

Show simple item record

Search WIReDSpace


Browse

My Account

Statistics