Browsing Faculty of Commerce, Law and Management by Author "van der Merwe, Carol-Ann"

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Browsing Faculty of Commerce, Law and Management by Author "van der Merwe, Carol-Ann"

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  • van der Merwe, Carol-Ann (2011-10-20)
    Appropriately segmented target markets guide effective business strategies. Most South African private banks use wealth to segment clients, for example, into high net worth and high income markets. This ignores the ...

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