Browsing Faculty of Commerce, Law and Management by Author "Siso, Linda"

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Browsing Faculty of Commerce, Law and Management by Author "Siso, Linda"

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  • Siso, Linda (2011-06-15)
    Global trends have shown a shift in marketing emphasis from product branding to corporate branding. Some of the reasons cited by prior research for this shift were: high consumer expectations; anti-branding movements that ...

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