Browsing Faculty of Commerce, Law and Management by Author "Shepard, Deborah"

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Browsing Faculty of Commerce, Law and Management by Author "Shepard, Deborah"

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  • Shepard, Deborah (2011-06-15)
    Marketing, as a discipline, is becoming increasingly business orientated with a focus on internal profitability, growth and revenue projection being closely linked to marketing activities and their impact on market ...

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