Browsing Faculty of Commerce, Law and Management by Author "SLADE, DOMINIC JOHNATHAN"

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Browsing Faculty of Commerce, Law and Management by Author "SLADE, DOMINIC JOHNATHAN"

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  • SLADE, DOMINIC JOHNATHAN (2011-05-17)
    Brand extensions are a popular method adopted by marketers and brand custodians to enhance and augment brand equity and there have been numerous studies undertaken to determine the factors that play a role during this ...

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