Browsing Faculty of Commerce, Law and Management by Subject "Relationship marketing"

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Browsing Faculty of Commerce, Law and Management by Subject "Relationship marketing"

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  • Jordaan, Gideon Francois (2011-05-05)
    Globalisation is of great concern for manufacturing industries in developing countries. The need to gain and keep a competitive advantage in local markets is becoming a key issue experienced by most manufacturers in South ...
  • Sagat, Gerhard Michael (2011-10-20)
    South African companies operating in the retail sector are increasingly embarking on relationship marketing strategies. However, several companies both locally and abroad have reported failures in the implementation of ...
  • Röhrs, Rainer Georg (2011-06-09)
    The international accounting firms in South Africa are placing significant emphasis on relationship marketing of their professional services divisions. The reason for this is that internationally and locally, significant ...

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