Browsing Faculty of Commerce, Law and Management by Author "Ramdhani, Suveer"

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Browsing Faculty of Commerce, Law and Management by Author "Ramdhani, Suveer"

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  • Ramdhani, Suveer (2011-06-08)
    In today‟s competitive marketplace, marketing activities are used to influence the buyer‟s perception of a professional services firm and therefore the brand image. To compete, professional services firms could leverage ...

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