Browsing Faculty of Commerce, Law and Management by Author "Pritchard, John Fabian"

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Browsing Faculty of Commerce, Law and Management by Author "Pritchard, John Fabian"

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  • Pritchard, John Fabian (2011-06-08)
    This research is concerned with developing a technique for modelling the promotional response of fast moving consumer goods in an environment that is evolving through new product introductions and changing promotional ...

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