The objective of this research was to assess the quality of service delivered by MTN to its
subscribers. The mobile telecommunications industry in South Africa is not sufficiently
competitive and so mobile operators can ...
The ability to distribute and share rich media content across mobile networks represents
a commercial opportunity for firms in such diverse industries as telecommunications,
information technology, media and consumer ...
This study will propose ways in which companies can focus retention strategies in the local prepaid mobile telecommunications sector. Currently there is little academic literature on this topic, even though in-house marketing ...
The South African mobile telecommunications market is very mature and close to saturation. The decline in subscriber growth rates coupled with regulatory pressures to reduce tariffs could have a serious negative impact on ...
Previous studies examining a range of sectors within the service industry have confirmed the negative effect of customer switching behaviour on the profitability of a company. The increased demand for the ever-evolving ...
It has been suggested that the mobile phone is the fastest growing and potentially the most addictive advertising medium ever developed. The danger of mismanaging this mobile medium however risks alienating consumers, ...
This report presents the findings of an applied research study designed to explore the use of
mobile cellular phones in micro-enterprises based at Pretoria. In particular, the report,
considers the core research question: ...