The objectives of this study were to investigate the branding
strategies of Sasol and its subsidiaries, as the organization
expanded internationally, and to make recommendations to Sasol
for improving their branding ...
This study determined the critical marketing success factors for professional sports teams in South Africa. This was determined through research of international best practices and in-depth interviews. The focus was on ...
Globalisation is of great concern for manufacturing industries in developing
countries. The need to gain and keep a competitive advantage in local markets
is becoming a key issue experienced by most manufacturers in South ...
The research seeks to address the decades old debate of why companies should
continue investments into marketing and what returns these investments have
achieved. Globally the role of marketing has been accepted to be ...
Marketing functions are under constant pressure to justify their contribution to the organisation. An inability in the past to account for their performance and contribution has resulted in marketing’s standing within the ...
Marketing performance measurement is a burning platform for both the academics and practitioners. Marketing spend is seen as rising with no means for marketers to quantify the returns. Marketing performance measurement is ...
Social media is the new buzz area in marketing that has businesses, organisations and brands jumping to create news; make friends, connections and followers; and build communities in the virtual space. Social media and a ...
Marketing managers require a set of identifiable competencies in order to effectively perform their roles. The link between competence and organisational competitiveness is established in the strategic marketing literature. ...
Marketing, as a discipline, is becoming increasingly business orientated with a
focus on internal profitability, growth and revenue projection being closely linked
to marketing activities and their impact on market ...
This research report investigates the finance and marketing perceptions of return on marketing investment (ROMI) in South Africa. Traditionally, at many organisations, marketing budgets have been determined using arbitrary ...
Guest house owners are often owner-managers whose resources of time and
money are extended to the limit. It is important that they market their
establishments wisely. The objective of this research was to investigate
...
Consumers in South Africa are bombarded with an abundance of marketing messages on a daily basis. This information overload has resulted in consumers ignoring certain marketing communications and becoming confused as to ...
Technology is changing the face of the retail-shopping environment, with many industries adopting online services to either replace or supplement their traditionally “brick and mortar” businesses. The phenomenal growth of ...
The project research investigated the inhibitors and facilitators of the relationship
that exists among the marketing and the manufacturing departments in a South
African manufacturing company. The increase in volume of ...
At the forefront of the marketing battlefield, Customer Equity and Brand Equity have been identified as important drivers of shareholder value. Fulfilling this role, Brand Equity is viewed as the inherent value of the brand ...
With the liberalisation of the South African economy, a number firms experienced tough times. Subsequently, management had to learn to lead companies through these tough times to avoid imminent failure. A number of studies ...
The complexities of markets are increasing and the competition is becoming more intense between rivals within industries and sometimes across industries. Historically artificial intelligence technology has been implemented ...