Browsing Faculty of Commerce, Law and Management by Subject "Market segmentation"

DSpace/Manakin Repository

Browsing Faculty of Commerce, Law and Management by Subject "Market segmentation"

Sort by: Order: Results:

  • Smith, Ernest Gregory (2011-10-20)
    Simba, a salty snacks manufacturer, launched a line extension for low priced market segments. Volume growth was explosive but higher priced product volumes stagnated. A link was inferred between these events and the line ...
  • Mahanyele, Vuyelwa (2012-10-02)
    It has been widely accepted that emerging markets will account for most of the world‘s economic growth in decades to come. Success in emerging markets will be a fundamental issue for most companies around the world. To ...
  • Fry, Margaret Jean (2011-04-12)
    The wine market was segmented into five useful segments, using a wine related lifestyle instrument that was developed to measure consumer attitudes toward wine shopping and consumption. The questionnaire was completed ...

Search WIReDSpace


Browse

My Account