Browsing Faculty of Commerce, Law and Management by Subject "Loyalty programmes"

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Browsing Faculty of Commerce, Law and Management by Subject "Loyalty programmes"

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  • Mahomed, Imraan (2011-05-13)
    The South African food retail sector is extremely competitive, where high customer churn and pressures on margins are common and are often linked. Structured marketing efforts such as a customer loyalty programme can ...
  • Jasmath, Pranisha (2014-02-19)
    The purpose of this research was to determine whether credit card rewards and other value added benefits have an impact on the lifetime duration and profitability of credit card holders in the High Income segment of the ...
  • Bhagwan, Mrunal V (2012-10-08)
    Reward and loyalty programmes form part of area of study of customer relationship management which in-turn forms part of the relationship marketing focus area. Reward programmes are a tool through which customer loyalty ...
  • Human, Lezánne (2011-04-15)
    The financial services industry is becoming increasingly competitive, resulting in higher customer churn and lower profitability. Well-structured loyalty programmes can play a key role in retaining profitable customers ...
  • Ellingworth, Roland (2011-04-05)
    The research conducted, aimed to identify the premise behind the implementation of a loyalty programme within the Private Medical Insurance (PMI) space in the UK market and how the programme may be structured. The ...
  • Crossman, Kim (2011-03-31)
    The health insurance industry in South Africa has become increasingly re-regulated, where legislation enforces community rating, precluding the insurer a means to mitigate risk. Insurance institutions are also subject ...

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