Browsing Faculty of Commerce, Law and Management by Author "Losper, Wendy Monica"

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Browsing Faculty of Commerce, Law and Management by Author "Losper, Wendy Monica"

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  • Losper, Wendy Monica (2011-05-12)
    Strategic customer relationships and customer life time value are assets contributing to the creation of shareholder value, a central role of marketing. The delivery of superior customer value requires an understanding ...

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