Browsing Faculty of Commerce, Law and Management by Author "Jean-Louis, Sandra"

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Browsing Faculty of Commerce, Law and Management by Author "Jean-Louis, Sandra"

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  • Jean-Louis, Sandra (2011-10-07)
    Brands have been considered as an asset and a source of sustainable competitive advantage by marketing authors. A company that can leverage on a strong brand can maintain and gain market share and resist pressures on price. ...

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