Browsing Faculty of Commerce, Law and Management by Author "Human, Lezánne"

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Browsing Faculty of Commerce, Law and Management by Author "Human, Lezánne"

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  • Human, Lezánne (2011-04-15)
    The financial services industry is becoming increasingly competitive, resulting in higher customer churn and lower profitability. Well-structured loyalty programmes can play a key role in retaining profitable customers ...

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