Browsing Faculty of Commerce, Law and Management by Subject "Destination branding"

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Browsing Faculty of Commerce, Law and Management by Subject "Destination branding"

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  • McLaughlin, Jennifer (2011-06-15)
    The objective of this research was to understand the role played by destination branding in attracting South African filmmakers to the province of Gauteng. This was done by analysing the perceptions of Gauteng as well ...

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