Browsing Faculty of Commerce, Law and Management by Subject "Customer perceptions"

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Browsing Faculty of Commerce, Law and Management by Subject "Customer perceptions"

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  • Mahomed, Imraan (2011-05-13)
    The South African food retail sector is extremely competitive, where high customer churn and pressures on margins are common and are often linked. Structured marketing efforts such as a customer loyalty programme can ...

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