Measuring entrepreneurial intensity in the automotive industry in the Gauteng Province
Date
2016
Authors
Ngomane, Bongane
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Abstract
This study is based on the investigation of the level at which the entrepreneurial dimensions are prevalent and are practised in the automotive industry in the Gauteng province. The entrepreneurial grid was used as a point of reference, to determine the level of entrepreneurial intensity by reflecting on frequency and degree of entrepreneurship in the automotive sector.
The sample focused on the entrepreneurial intensity sectors of the industry, such as original equipment manufacturing, automotive components manufacture, sales, after sales, statutory bodies, based in the Johannesburg, Tshwane and Ekurhuleni regions of the province, entrepreneurs in the automotive sector. A quantitative study was used as the researcher was measuring entrepreneurship and also conducting tests on the interplay that exists between the different dimensions of entrepreneurial intensity in terms of how they influence each other.
The results of the study found that entrepreneurial intensity is prevalent in the sector and its components of innovation, risk taking and proactiveness are practised. However, there are other key elements, such as the degree and frequency of entrepreneurial activities that could enhance entrepreneurial intensity on which firms in the automotive industry are currently performing poorly and would still need to put in place.
Description
A research report submitted in partial fulfilment of the requirements for the degree of Master of Entrepreneurship and New Venture Creation in the Faculty of Commerce, Law and Management at the University of the Witwatersrand, 2016
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Citation
Ngomane, Bongane Glenton, (2016) Measuring entrepreneurial intensity in the automotive industry in the Gauteng Province, University of the Witwatersrand, Johannesburg, https://hdl.handle.net/10539/29704