Managing diversity and attitude change in a South African food-processing company

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dc.contributor.author Friedman, Michelle
dc.date.accessioned 2006-11-03T08:34:34Z
dc.date.available 2006-11-03T08:34:34Z
dc.date.issued 2006-11-03T08:34:34Z
dc.identifier.uri http://hdl.handle.net/10539/1597
dc.description Faculty of Humanities, School of Education, Master of Education research report. en
dc.description.abstract This is a retrospective case study of an intervention aimed at transforming communication and interpersonal relations in a small company in South Africa. The objective was for the Innergize consultancy to integrate black factory workers and white office staff across race and class into one team by healing the psychological effects of Apartheid. The research questioned how change would be recognised and if it could be sustained within an organisation. The workshop method used by Innergize separated the two groups so that conflict within the groups could be resolved, personal growth facilitated and attitudes towards race surfaced. Then the staff joined together and continued the process through communication, cultural exchange and gender awareness. The staff developed on a personal level, interpersonally, and a climate of trust resulted. The success was partly due to individual attention given to each person, clearing the past before addressing the present, and offering tools for sustaining the process. Structures were set up to sustain changes at the organisational level, however the project ended abruptly, due to a number of factors. The study concluded that in order for a transformation process to be successful at both interpersonal and organisational levels, management must remain committed to a longterm process. Keywords: managing diversity; attitudes; healing; race; organisational change; personal growth; South Africa; workshops; communication. en
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dc.language.iso en en
dc.subject managing diversity en
dc.subject attitudes en
dc.subject healing en
dc.subject race en
dc.subject organisational change en
dc.subject personal growth en
dc.subject South Africa en
dc.subject workshops en
dc.subject communication en
dc.title Managing diversity and attitude change in a South African food-processing company en
dc.type Thesis en


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