IMPLICATIONS OF DIFFERING HIV/AIDS
Date
2011-06-07
Authors
Pearce, Bronwyn
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Abstract
Prevention efforts in South Africa, despite increasing investment, have not positively
impacted on prevalence rates. This research report sets out to determine the implications,
if any, of differing communication strategies on prevention. The funding environment in
which programmes strategies are developed and implemented are explored to determine
if funding issues impact on programme strategies. Interviews were conducted with
experts from the NGO sector, government as well as international donor organizations. In
the absence of a clear national communications strategy there has been minimal impact
on prevention. Key issues emerging from this research point to the lack of a national
strategy and cohesion of programming, and the need to address the complexities of HIV
communication. Going forward the importance of an inclusive strategy which is sound in
its epidemiological understanding will be critical in providing a framework in which all
communication programmes can contribute to reducing prevalence in South Africa.
Description
MM - P&DM
Keywords
HIV/AIDS communication, HIV/AIDS prevention