Browsing by Author "TSEDU, TAKALANE ROSE"

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Browsing by Author "TSEDU, TAKALANE ROSE"

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  • TSEDU, TAKALANE ROSE (2011-06-23)
    The purpose of this study was to determine whether business executives used the generation, dissemination and responsiveness principles of marketing intelligence, as an indication to measure the degree of market orientation ...

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