Browsing by Subject "Purchasing"

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Browsing by Subject "Purchasing"

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  • Alexander, Nicholas Stewart (2011-03-10)
    The purpose of this research was to establish the impact of brand equity and product augmentation on purchase decisions involving industrial commodities. The field of investigation was that of industrial tyres in the ...
  • Rein, Neil (2011-06-08)
    The research was undertaken to determine the critical success factors in the marketing of industrial projects by assessing the rating of these factors by project purchasers and project suppliers in South Africa. Potential ...

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