Browsing by Author "Munthree, Shantini"

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Browsing by Author "Munthree, Shantini"

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  • Munthree, Shantini (2011-07-14)
    Many prominent brands wane at the end of their brand life cycle. This research report analysed this phenomenon and whether an upscale line extension could assist to revitalise a stale brand. Research in beverages found ...

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