Browsing by Author "Munsamy, Herman"

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Browsing by Author "Munsamy, Herman"

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  • Munsamy, Herman (2011-07-14)
    There are many studies that highlight the significant benefits of building long-term relationships with customers (Reichheld & Sasser, 1990; Dick & Basu, 1994 and Clayton-Smith, 1996). Hence, understanding the reasons why ...

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