Browsing by Subject "Internet industry, Mauritius"

DSpace/Manakin Repository

Browsing by Subject "Internet industry, Mauritius"

Sort by: Order: Results:

  • Jean-Louis, Sandra (2011-10-07)
    Brands have been considered as an asset and a source of sustainable competitive advantage by marketing authors. A company that can leverage on a strong brand can maintain and gain market share and resist pressures on price. ...

Search WIReDSpace

Browse

My Account